Email List Quality

Why Email Is The Nucleus Of Healthcare Marketing

Andrew Munro, Senior Vice President, Healthcare

Heraclitus’s wisdom regarding change as the only constant was updated in modern times by Stephen Covey, known mainly for his highly circulated book, “The 7 Habits of Highly Effective People.” Covey expanded the constants in life to change, choices, and principles.

All three apply to email’s role in healthcare marketing—and the argument can be made that email itself is a constant.

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Topics: Email Marketing, Email List Quality

[Video] DMD Minute: Email Deployment

Jerrad Rickard, Director of Product Management: Email

Read rate is one of the most important key performance indicators (KPIs) for email. It’s also one of the most often overlooked. For successful campaigns, it’s important to understand—and then utilize—the read rate of your email deployments.


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Topics: Email Campaign Design & Deployment, Email Marketing, Email List Quality

More Vs. Good: 6 Questions To Ask Your Email List Provider

Jerrad Rickard, Director of Product Management: Email

The phrase “More is not always better” has great validity—otherwise it wouldn’t be such a well-known quote. What’s often left off is the second half of the truism, “Sometimes, it’s just more.”

It’s an attitude that applies to healthcare marketing in a few ways, but particularly when you’re considering physician email lists. You can buy a database from any number of vendors and get hundreds, thousands, or even hundreds of thousands of email addresses—and believe you now have the avenue to reach all those healthcare providers’ inboxes.

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Topics: Email Marketing, Health Systems Marketing, Email List Quality

Email Gone Wrong: How A Bad List Can Destroy Your Campaigns

Jerrad Rickard, Director of Product Management: Email

Have you ever had a salesman try to sell you something you didn’t want? An unsolicited sales pitch can leave you with a bad taste in your mouth about the product or brand and in some cases cause you to avoid it forever.

You may be triggering a similar type of negative response if you’re sending marketing emails to people who haven’t given their consent to receive them. And, with bad email etiquette—and a bad email list, the problems don’t stop there.

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Topics: Email List Quality

[Video] Email Opt-In

Jerrad Rickard, Director of Product Management: Email

Life is met with little annoyances that are sometimes unavoidable. From loud cell phone talkers to the person who just can’t seem to land within the lines and takes up two precious parking spots, we all regularly encounter pet peeves that are out of our control.

That being the case, we should better understand the benefit of lessening annoyances that are within our control—including email marketing efforts aimed at healthcare professionals.

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Topics: Email List Quality, Email Campaign Design & Deployment

Why Precision Targeting Matters In Physician And Consumer Email Marketing

Jerrad Rickard, Director of Product Management: Email

With winter right around the corner, skiing is a popular sport. Most ski resorts offer different trails to meet the needs of skiers with different levels of expertise. Healthcare marketers can take a similar approach to navigating the slippery slope of email marketing by tailoring their messages for different audiences.

The Importance of Precision Targeting

There are many types of skiers with different skill levels. Similarly, there are many types of physicians and patients with different needs and interests. Just as you wouldn’t send a beginner skier down the black diamond slope, you also wouldn’t want to send an email with physician CME opportunities to non-physician audiences.

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Topics: Health Systems Marketing, Email List Quality, Email Campaign Design & Deployment

[Video] Responsible Email Targeting

Jerrad Rickard, Director of Product Management: Email

Greek philosopher Heraclitus is attributed the quote, “There is nothing permanent except change.” Born in the year 554 BC, he never could have guessed just how quickly change happens today. Technology is constantly updating, as is the information that resides in our universally-digital existence.

The fallout is data decay. An email address that was viable three months, three weeks, or even three days ago may no longer be accurate in this moment. How can you expect to make advances with your target audience if you’re not even reaching them?

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Topics: Healthcare Marketing, Email List Quality

3 Key Email List Components For Ensuring Optimal List Engagement

Jerrad Rickard, Director of Product Management: Email

If you’re into DIY home improvement projects like building a deck or installing a fence, you probably look for blueprints to guide your efforts—a step-by-step plan for a successful finish. Healthcare marketers can benefit, too, from using a master plan of best practices to ensure their communications "finish strong" and actually reach their target audience.

Remember, just as decks can be configured in all shapes and sizes, healthcare marketing campaigns can run the gamut in terms of target audience, messaging, and specific goals. No matter the focus, starting with an opted-in, authenticated physician list is the foundation of successful email campaigns.

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Topics: Healthcare Marketing, Email List Quality

Buyer Beware: Why You Should Take A Closer Look At Your Physician Email List

Jerrad Rickard, Director of Product Management: Email

When most people go out to buy an engagement ring, they want the diamond to be certified so they can be sure they are getting what they paid for. I know that I did the research before purchasing the one I bought my wife.

Oftentimes, however, email marketers don’t insist on the same high standards when it comes to selecting a physician email database. As a result, they end up with an unauthenticated list with bad data that can ruin an email campaign before it even gets started.

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Topics: Healthcare Marketing, Email List Quality

[Video] How To Reach Physicians Through Email

Jerrad Rickard, Director of Product Management: Email

Physicians prefer email. In fact, 73 percent of physicians cite email as their preferred communication channel.  However, that doesn’t automatically guarantee your email will spark engagement. There’s a great deal of strategy that goes into creating email campaigns to not only reach physicians, but also to encourage a positive response.

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Topics: Healthcare Marketing, Email List Quality

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.