Richard Murphy is Senior Vice President, BPA Media and General Manager, iCompli – Technology Assurance. Richard leads BPA's Technology Assurance division, iCompli, specializing in Technology Auditing, Data Security and Privacy, Governance, Risk and Compliance. In addition, he manages BPA’s global operations, including the company’s U.S., Canada, EMEA, and China/Asia Pacific divisions. He is a licensed Certified Public Accountant (CPA) and a Certified Information Systems Auditor (CISA).
For DMD’s Pharma Innovators Series, David Reim spoke with Richard Murphy, Senior Vice President at BPA Worldwide, about the growing demand for accountability in digital media, particularly as it relates to online brand safety and digital ad fraud. As an independent, not-for-profit organization, BPA Worldwide audits media audiences and verifies compliance to government, industry, and organizational standards. These compliance and assurance services are especially welcome in pharma and healthcare, which are prime targets for digital ad fraud.