Digital Identity Empowers Multi-Channel Marketing Solutions
DMD, an IQVIA Business, offers solutions for healthcare systems and hospitals to help marketers identify, reach, and engage physician and consumer audiences including:
- Email Marketing. Strategy, creative, deployment, and analysis for any stage of the email marketing lifecycle.
- Audience Identity Manager® XR (AIM XR). AIM XR supports dynamic marketing campaigns using online behavior to understand content consumption and engagement opportunities.
- Programmatic Identity. Achieve high frequency, targeting to healthcare providers with programmatic advertising outreach.
- Social Identity. Enable targeting via social media campaigns, across Facebook, LinkedIn, Twitter, and other platforms.
Promote Health Care Provider Loyalty & Branding
Email is a highly effective channel for maintaining a consistent message to key providers and complements outreach efforts by promoting loyalty and brand awareness of your health system or hospital.
Strengthen Your U.S. News & World Report Ranking
DMD’s integrated approach to multi-channel marketing can strengthen your U.S. News and World Report ranking. Our approach ensures the delivery of key content to HCPs at the appropriate time and at preferred touchpoints.
Reinforce Your Referral Network
Email addresses are opted-in, first-party sourced, and authenticated. Using email as a unique digital identifier allows healthcare marketers to optimize omni-channel targeting and increases inbound referrals for key service lines.