DMD, an IQVIA Business, offers the only HCP identity graph to enable direct targeting and reporting measurement solutions.
We are the only provider of healthcare identity data for prescribers and other healthcare professionals that is first-party sourced, opted in and deterministic, not probabilistic.
Using email as the most accurate digital identifier, we know when to target and which email address is preferred.
We deliver a winning combination with the largest database in the industry, over 90% of U.S. healthcare professionals, plus multiple, opted-in email addresses for each so you can unlock the best match rates for healthcare audience activation in programmatic advertising.
Our data is everywhere including all major DSPs, leading data onboarding and activation platforms, and healthcare-specific managed services platforms.
Our process is simple: send us your list or target criteria and we’ll handle the rest. Contact us to get started.
Our experts continually share their expertise and thought leadership on all things digital healthcare marketing. Learn more.
DMD has the highest coverage of personal email addresses. Why does this matter? Physicians are more likely to use a personal email address to sign into social media accounts.
IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions and contract research services to the life sciences industry dedicated to delivering actionable insights. Learn more at www.iqvia.com.
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