MM&M's ebook reveals how new and innovative technology is helping healthcare marketers identify website visitors at the individual HCP level. No more guesswork or aggregated data. Now, marketers can communicate with website visitors like never before.
Let's face it: despite all the money you've invested in reaching physicians on the web, you have no idea who is showing up to your website or seeing your content. If 90% of your professional website visitors are consumers, how would you know? What would your marketing plan look like if you knew the name, specialty, and NPI# of physician website visitors in real time?
Websites are good for your brand, but bad at identifying who comes to visit, and what they do there.
Hear more about DMD's patent-pending technology that uses its authenticated, opted-in database to tag and track physicians who come to your site. Visitor insights, data driven content, ad optimization, and visit-triggered communication are now available.
Nurses are critical to patient care. Our authenticated nurse database lets you expand your marketing outreach to these influential HCPs.
In this co-presentation at SHSMD 2019, Johns Hopkins and DMD provided in-depth coverage on how email - including the email address as digital identity - helps to achieve expanded reach among key physician audiences and greater personalization in marketing outreach.
Email is an effective, measurable way to deliver your organization’s messages to the audiences who need them most. Build physician and consumer loyalty your health system needs to thrive by implementing successful email campaign best practices.
The cost of bad physician email data is more than financial. You also risk alienating physicians and putting yourself in a sticky compliance situation. A high-quality physician email list is key to a successful email campaign. Email marketing done right guarantees your message will reach and engage your target docs.
Don't damage all the work you've done on an email campaign by pinching pennies on the list. A high-quality database helps you establish and maintain crucial physician relationships by clearly identifying the needs of target physicians and providing solutions.
The best messaging and creative is meaningless if an email does not render across all devices and email platforms. Email coding techniques make all the difference.
Healthcare physicians prefer email for professional communication. Successful physician outreach demands a high-quality email database and a solid creative strategy. Learn how to reach physicians with relevant messages that drives results.
This ebook considers recent trends in response data that will help boost your HCP email campaign performance. Explore emerging practices for getting more out of your open rates, click-through metrics, and mobile email implementation.
A poorly conceived email is a serious compliance risk. Read MM&M's publication on the matter and get smarter.
How can you shape cross-channel marketing programs so the impact is exponential? Don’t fret! DMD is about to reward your ambition by sharing 12 cross-channel innovations in email that force you to think across marketing silos for the greater good.
Email targeting today goes way beyond specialty or geography. Learn about advanced data techniques and behavioral insights to deepen analytics and improve response rates.
The email channel has taken off. Has healthcare been left behind?
Email marketing has become the leading influence of digital outreach. Industries from retail to travel to financial services continue to evolve email optimization strategies that engage audiences and drive transactions, leaving healthcare in the dust with its head in the sand. How can you catch up?
Qualified healthcare job candidates are at a premium. Our tip sheet shows you how to make your physician recruitment more productive.
You only have one chance to make a good first impression. Consider character count, preheaders, A/B testing, and other tactics for making the most of your email subject lines.
Email is a marketer's dream. It's so essential there's no excuse for not testing. Nail down the variables that work best so your next email campaign outperforms the last.
A DMD partnership generates much more than merely a list; it delivers email intelligence and execution, tailored for your company, your brands, and your marketing partners.
Extend the power of your marketing programs when you apply essential mobile design and implementation practices to your next HCP email campaign.
Apply proven tactics in email campaign development. Learn more about target list refinement, what to look for in an authenticated email list, deployment tactics, and the ingredients that make an effective email design.
Do you know whether your website visitors are the physicians you want to reach? New technology can help healthcare marketers know the answer with precision.
By using a hybrid “email plus postal mail” approach to Dear Doctor letters, medical device companies can engage more physicians faster.
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Are your marketing emails being delivered to physicians and healthcare professionals? Ask your email provider these 5 questions.
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In 2017, audience identity technology gave pharma marketers the ability to identify the individual HCPs visiting their medical websites. This technology presents even greater opportunities for improving pharma marketing ROI in 2018. Get a closer look at what’s already working for more than 200 pharma brands.
Data technology identifying individual HCPs visiting your pharma website reveals previously unavailable marketing opportunities. The implications for digital marketing in 2018—including website content, email outreach, and advertising—are huge. Our latest ebook explains why.
