Smarter HCP Engagement
Deliver targeted, next-best messages based on the relevant digital actions of your healthcare customers and prospects. AIM XR is a smart engagement solution with triggers based on digital prescriber interactions with website pages and relevant medical content. AIM XR Triggered Engagements can drive email and digital media campaigns, or trigger offline events, such as a call center feed or sales rep alert.
The Difference is in the Data
Traditional triggered programs rely on aggregate data and employ broad segmentation models that assume every healthcare professional in the segment is the same. By comparison, AIM XR Triggered Engagements use proprietary data to activate marketing programs based on the digital actions of targeted HCPs.