The data privacy landscape ended with a bang in 2020 with the passage of CPRA in California. Additionally, a new Congress and administration will affect data privacy at the federal level.
Watch this on-demand webinar for an update on the passages, politics, and predictions for data privacy in 2021.
The ability to send a specific email to an individual based on some action taken, or other external data, has been around for a few years, but only recently is seeing widespread use in healthcare. Engagement metrics (open rate, click-throughs) suggest that when paired with traditional email campaigns, triggered emails to healthcare professionals (HCPs) consistently add impressive value to overall email marketing.
Are you relying primarily on email marketing to create service line and brand awareness during U.S. News season? Your competitors aren’t.
Watch this on-demand webinar to leverage social media and programmatic channels to ensure a comprehensive physician targeting strategy.
Do your emails follow the law? Laws governing email marketing in the healthcare space are growing at both the federal and state levels.
Watch this on-demand webinar to learn best practices to help you feel confident you’re following the law while reaching the largest possible audience.
Email is a vital part of a physician engagement strategy. It’s also central to reputation- and relationship-building needs.
Watch this on-demand webinar to learn how to provide ongoing support to physicians - whether in times of pandemic or not.
Good code is critical to effective email. And while we don’t believe all healthcare marketers need to know HTML, understanding the implications code – good or bad – can have on email is invaluable. This webinar addresses these implications.
CCPA went into effect January 1, 2020. This is only the beginning of data privacy laws in the United States. Not only are there challenges arising with CCPA, data privacy legislation being introduced in other states and at the federal level continue to advance towards approval.
Watch this on-demand webinar to see how data privacy laws are currently affecting healthcare marketers.
Authenticated physician email addresses ensure marketers can reach and engage their exact target audiences.
Those same email addresses can also serve as the digital key for other marketing channels, such as social media and programmatic advertising. Join this webinar to learn how this digital key can help you reach your strategic marketing goals.
Email design incorporates so much more than “look and feel.” In this webinar, DMD experts will show you the difference between what works and what doesn’t in modern email design.
Content determines whether or not your target healthcare audience engages with you. If you don’t have good content, healthcare providers won’t find value in your emails – and possibly even your organization or brand.
A successful email campaign starts with a thought-out and thoughtful strategy. Whether you’re looking for practical information on how to develop an email strategy or rationale to advance the need for strategy within your organization, you’ll find valuable takeaways in this webinar.
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Do you know what sites individual physicians frequent on a regular basis? Do you know their content preferences? Find out how physician-level data can be used to optimize existing and new marketing strategies.
Successful email marketing is achieved by striking a balance between the obstacles and innovations constantly disrupting the channel- and there are plenty. With the rapidly evolving email marketing landscape, email marketers need to adapt and adopt quickly.
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Consumer data privacy legislation is rapidly changing. Find out the current state of consumer data privacy and the impact to healthcare marketers. The risks and financial implications are too great to not be prepared.
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Email campaign success involves a strategy that ensures you’re sending to valid and accurate addresses. If you want to achieve high deliverability, a quality email database is a non-negotiable.
One non-compliant email to 10,000 California physicians could generate $25 million in fines. Find out how to protect your brand and avoid the potential for substantial financial consequences.
Tailored specifically for hospital strategists and marketers, this webinar discusses email marketing best practices, including new laws that could affect you sooner than you think.
