DMD Webinars
From best practices to data-driven actionable insights, our webinars deliver the knowledge you need to optimize your healthcare marketing strategy, engage your audience, and reach your goals

Upcoming DMD Webinars

Check back soon to register for our next webinar.

On Demand DMD Webinars

2021_Webinar Card_Apples iOS 15 update

 

Taking a Bite Out of Apple's Next Update: Navigating iOS 15 for Healthcare Marketers

A panel of DMD email experts discuss Apple’s announcement and preview of iOS 15, breaking down the important impacts and how they will affect healthcare marketers.

Watch this on-demand session to learn more.

Watch Now

2021_Session Card_DMD and JHM at SHSMDMayo 21

 

Real-Time Relevance: How Johns Hopkins Marketing Uses Digital Behavioral Data to Engage Physicians

DMD and Johns Hopkins Medicine presented this session at the 2021 Advanced Social Media & Digital Marketing in Health Care Live Virtual Conference. 

Watch this on-demand session to learn more.

Watch Now

2021_Webinar_May_DMD Webinar Resource Page Image

 

In a Cookieless World, 1:1 Identity Makes Sense

In this webinar, DMD and Throtle discuss the deprecation of third-party cookies from the point of view of a data onboarded and outline why this perspective is an important consideration for healthcare marketers. A high level overview of proposed IDs will also be provided.

Watch this on-demand webinar to learn more.

Watch Now

2021_Webinar_April_DMD Webinar Resource Page Image

 

Get Ahead of the Cookie Apocalypse

Google Chrome is driving a drastic change in marketing with the deprecation of third party cookies, but what does that mean for healthcare marketers? To prepare for the “Cookie Apocalypse,” healthcare marketers need to know what the potential solutions are and how best to prepare for the impending change.

Watch this on-demand webinar to learn more.

Watch Now

2021_Webinar_March_DMD Webinar Resource Page Image

 

HCP Email Spoiler Alert: You Have to Deal with Microsoft Outlook

Delivering email to Microsoft Outlook inboxes is complicated, but when sending emails to physicians, addressing Outlook deliverability needs to be an important element in your email strategy.

Watch this on-demand webinar to learn how to maximize your deliverability when using Microsoft Outlook.

Watch Now

Copy of 2020_Webinar_October_DMD Webinar Resource Page Image_Denied: Inbox Deliverability Challenges and HCP Email

 

Denied: Inbox Deliverability Challenges and HCP Email

The best way to reach more of your target physicians is to ensure your email gets to their inbox. Email deliverability is a volatile, constantly evolving environment requiring artful maneuvering in order to achieve optimal deliverability. 

Watch this on-demand webinar to learn how to maximize your deliverability with HCP email.

Watch Now

2021_Webinar_January_DMD Webinar Resource Page Image

 

Data Privacy 2021: The Journey Continues

The data privacy landscape ended with a bang in 2020 with the passage of CPRA in California. Additionally, a new Congress and administration will affect data privacy at the federal level.

Watch this on-demand webinar for an update on the passages, politics, and predictions for data privacy in 2021.

Watch Now

2020_Webinar_November_DMD Webinar Resource Page Image

 

1+1=3: Triggered Email is the Perfect Complement to Your Email Marketing

The ability to send a specific email to an individual based on some action taken, or other external data, has been around for a few years, but only recently is seeing widespread use in healthcare. Engagement metrics (open rate, click-throughs) suggest that when paired with traditional email campaigns, triggered emails to healthcare professionals (HCPs) consistently add impressive value to overall email marketing. 

Watch Now

2020_Webinar_October_DMD Webinar Resource Page Image

 

Advanced Digital Strategies for U.S. News & World Report Season

Are you relying primarily on email marketing to create service line and brand awareness during U.S. News season? Your competitors aren’t.

Watch this on-demand webinar to leverage social media and programmatic channels to ensure a comprehensive physician targeting strategy.

Watch Now

2020_Webinar_September_DMD Webinar Resource Page Image

 

There's a Law For That: Don't Break the Law with Your Email Marketing

Do your emails follow the law? Laws governing email marketing in the healthcare space are growing at both the federal and state levels. 

Watch this on-demand webinar to learn best practices to help you feel confident you’re following the law while reaching the largest possible audience.

Watch Now

WOD_ May HHS Newsletters

 

Don't Ghost Your Physicians: Leverage Hospital eNewsletters for Continuous Engagement

Email is a vital part of a physician engagement strategy. It’s also central to reputation- and relationship-building needs.

Watch this on-demand webinar to learn how to provide ongoing support to physicians - whether in times of pandemic or not.

Watch Now

WOD_ Email 101_ What HM Need to Know About coding

Email 101: What Healthcare Marketers Need to Know About Coding

Good code is critical to effective email. And while we don’t believe all healthcare marketers need to know HTML, understanding the implications code – good or bad – can have on email is invaluable. This webinar addresses these implications.

Get the Recording

WOD_ Feb Data Privacy Update

 

Data Privacy Update for Healthcare

CCPA went into effect January 1, 2020. This  is only the beginning of data privacy laws in the United States. Not only are there challenges arising with CCPA, data privacy legislation being introduced in other states and at the federal level continue to advance towards approval.

Watch this on-demand webinar to see how data privacy laws are currently affecting healthcare marketers.

Watch Now

key

 

One Digital Key to Rule Them All

Authenticated physician email addresses ensure marketers can reach and engage their exact target audiences.

Those same email addresses can also serve as the digital key for other marketing channels, such as social media and programmatic advertising. Join this webinar to learn how this digital key can help you reach your strategic marketing goals.

Watch Now

WOD_ Email 101_ Good Bad Ugly of Email Design

 

Email 101: The Good, Bad and Ugly of Email Design

Email design incorporates so much more than “look and feel.” In this webinar, DMD experts will show you the difference between what works and what doesn’t in modern email design.

Get the Recording

WOD_ Email 101- Content is King

 

Email 101: Content is King

Content determines whether or not your target healthcare audience engages with you. If you don’t have good content, healthcare providers won’t find value in your emails – and possibly even your organization or brand.

Get the Recording

WOD Email 101_ Why You Need an Email Strategy – and How to Build One

 

Email 101: Why You Need an Email Strategy and How to Build One

A successful email campaign starts with a thought-out and thoughtful strategy. Whether you’re looking for practical information on how to develop an email strategy or rationale to advance the need for strategy within your organization, you’ll find valuable takeaways in this webinar.

Get the Recording

Decoding Physician

Decoding The Digital Physician: Separating Fact From Fiction

Do you know what sites individual physicians frequent on a regular basis? Do you know their content preferences? Find out how physician-level data can be used to optimize existing and new marketing strategies.

Get the Recording

Obstacles and Innovations

Obstacles and Innovations: What's Changed for Email Marketing in 2019 webinar?

Successful email marketing is achieved by striking a balance between the obstacles and innovations constantly disrupting the channel- and there are plenty. With the rapidly evolving email marketing landscape, email marketers need to adapt and adopt quickly.

Get the Recording

Data Privacy

Data Privacy Legislation Picking Up Speed: State and Federal Update

Consumer data privacy legislation is rapidly changing. Find out the current state of consumer data privacy and the impact to healthcare marketers. The risks and financial implications are too great to not be prepared.

Get the Recording

Email Deliverability

Email Deliverability: What You Don’t Know CAN Hurt You

Email campaign success involves a strategy that ensures you’re sending to valid and accurate addresses. If you want to achieve high deliverability, a quality email database is a non-negotiable.

Get the Recording

ccpa-on-demand-image-rectangle-400x514

 

The Countdown Starts NOW: How Will CCPA Affect You?

One non-compliant email to 10,000 California physicians could generate $25 million in fines. Find out how to protect your brand and avoid the potential for substantial financial consequences.

Get the Recording

webinar-email-marketing-intervention-resources-page

This Is Your Email Marketing Intervention!

Tailored specifically for hospital strategists and marketers, this webinar discusses email marketing best practices, including new laws that could affect you sooner than you think.

Get the Recording

Discover more tips and information on our blog