The Email Address is Your Key to Achieving More in Healthcare Marketing.
Email marketing is a tried and true tactic. When physician email addresses are authenticated and validated, marketers are assured they can reach and engage their exact target audiences.
Those same email addresses can also be used as the digital key across other marketing channels and efforts, helping healthcare marketers reach more of their strategic marketing goals.
All healthcare marketers experience the challenges in reaching and engaging physicians, nurses and other healthcare practitioners; this audience is often difficult to attract and engage.
But better – and more precise – engagement IS possible when physician email addresses are at the center of marketing efforts. In this webinar, we’ll show you how.
Agenda
- The value good email addresses bring to marketing overall
- Social media marketing, and the benefits of using exact audience targeting
- Programmatic advertising with deterministic - not probabilistic - data and what it can do for healthcare brands
- Triggered engagement programs when the email address is at the center of identification
