DMD Intelligence

[Infographic] Email Marketing: Will You Clinch The Victory?

Jerrad Rickard, Director of Product Management: Email

If you’ve ever participated in a race, you understand the thrill that comes from crossing the finish line. Whether it’s a local 5K run for a cause or a triathlon you’ve been in training for months, the sense of accomplishment is undeniable.

Read More

Make Email An Integral Part Of Your Physician Outreach Plan

Mike Pendergast, Senior Vice President, Digital Solutions

Healthcare staffing professionals are no strangers to physician outreach, emphasis on the “out” in outreach. The more proactive they are with their outbound communications, the greater the chances they’ll connect with interested physicians—just like the more at-bats a baseball player gets, the more opportunities he has to get a hit.

Unfortunately, that doesn’t make him a great ball player.

Read More
Topics: Healthcare Staffing, Health Systems Marketing

Don’t Gamble With Your Email List

Jerrad Rickard, Director of Product Management: Email

Sending out pharma marketing emails without knowing who are reaching is a lot like taking a seat at the Roulette table. If you aren’t positive that your messages are only going to HCPs who have opted in to receive them, you could be gambling with your company’s reputation and financial future.

Read More
Topics: Pharma Marketing

Why Targeted Email Works Best To Announce Internal Health System Improvements

Christopher Lee, Chief Commercial Officer, Healthcare

Think about the last time you purchased something new. Regardless of the price tag, new typically equates to “better” (and something worth celebrating!). If your previous car got good gas mileage, the replacement is likely even more economical. Your old pair of running shoes are worn down—causing some undesirable knee or shin pain—but this new pair will get you back to your nine-minute mile.

Read More
Topics: Physician Engagement, Health Systems Marketing

Why DMD Clients Don't Have To Worry About GDPR

Roger Korman, President

These days, nearly everyone who works with data is concerned about the General Data Protection Regulation (GDPR). Fair enough. Every company bigger than a peanut stand needs to give GDPR some thought. Its guidelines are far-reaching, and penalties for non-compliance are stiff.

Still, GDPR is hardly the end of the world for healthcare marketers, particularly those who have invested in compliant data partners. Though GDPR doesn’t take effect until May 25, DMD has been handling healthcare professional data responsibly for years.

Read More
Topics: Pharma Marketing, Email Campaign Design & Deployment

Healthcare Staffing: No Time For Trial And Error

Mike Pendergast, Senior Vice President, Digital Solutions

Thomas Edison is quoted as saying, “I have not failed. I've just found 10,000 ways that won't work.” When you’re a scientist working on one of the greatest inventions of all time, you have the luxury of a 1/10,000 trial-and-error rate.

When you’re a healthcare staffing professional, there’s no room for error and barely any time for trial. A physician vacancy is a ticking time bomb. Yet, many staffing attempts don’t take into consideration factors that negate failure and boost success in the quest to fill empty positions.

Read More
Topics: Healthcare Staffing, Health Systems Marketing

5 Email Mistakes That Can Leave A Bad Taste

Jerrad Rickard, Director of Product Management: Email

I recently ate dinner at a new restaurant in town that’s become quite popular. But my dining experience didn’t live up to the restaurant’s good reviews. The food took too long to be delivered and when it finally came, it was cold and tasteless. Needless to say, I don’t plan to go back anytime soon.

Read More
Topics: Pharma Marketing

Referral Leakage Is A Revenue Vampire. Email Stops The Bleed

Christopher Lee, Chief Commercial Officer, Healthcare

Cost of referral leakage for U.S. health systems comes in at an estimated $78-$97 million of revenue for every 100,000 physicians, per year. There are other costs to consider as well. For example, when patients are referred out-of-system, coordination of care is often interrupted—impacting patient outcomes. An out-of-network specialist may also order scans or therapies that don’t adhere your health system’s quality standards, compromising patient safety and ultimately the hospital’s reputation.

Read More
Topics: Healthcare Staffing, Health Systems Marketing

Compelling Content Is Key To Conditioning Your HCPs To Open Your Email

Jerrad Rickard, Director of Product Management: Email

Think about the last time you were in a crowd. Whether you were getting off the subway or walking through a busy store, you were probably surrounded by unfamiliar faces. Depending on your mood, you might have noticed unique characteristics about some of them. Or maybe you just tuned everyone out and got on with your day.

If one of those strangers had tried to get your attention, you might not have noticed. But if an old friend suddenly appeared, you’d recognize him immediately. As a pharma marketer, you want physicians to welcome your email messages as they would an old friend.

Read More
Topics: Pharma Marketing, Email Campaign Design & Deployment

How Email Can Help Stop A Health System’s Internal Runaway Train

Christopher Lee, Chief Commercial Officer, Healthcare

Patients and their family members associate hospitals and health systems with health care and advancing wellness. So, when an unexpected regression in that care occurs, it’s a disconcerting experience. No one wants to leave the hospital in poorer health than when they arrived—or worse, not leave at all.

Unfortunately, errors, accidents, injuries, and infections are all internal complications health systems must consider. The good news is health systems have an effective tool with which to immediately address internal issues before they turn into a runaway train. That tool is email.

Read More
Topics: Precision Targeting, Health Systems Marketing

Subscribe to Email Updates

About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.