DMD Intelligence

AIM Technology Earns BPA Worldwide Certification

Roger Korman, President

DMD’s core values represent our ardent dedication to clients and partners. Two of those values in particular, industry leadership and integrity, have been recognized once again. Our patent-pending Audience Identity ManagerSM (AIM) technology recently earned BPA Worldwide certification for its conformance to the BPA Worldwide rules for audience qualification and IAB Data Best Practices.

We already maintain the first and only physician email database fully audited and classified as a verified source by BPA Worldwide. Now, after a thorough assessment, our AIM platform joins email in this highly-regarded “place at the podium.”

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Topics: DMD News, AIM, Healthcare Marketing

Digital vs. Direct Mail: Why Digital Is The Clear Winner

Christopher Lee, Chief Commercial Officer, Healthcare

Marketing experts estimate the average American is exposed to between 4,000 and 10,000 marketing messages per day. As much as we’re swayed to think physicians are a special breed of human, they’re really just people too—and encounter just as many marketing touchpoints as the average individual.

With figures like that, there’s no wiggle room to experiment with marketing channels that have become less effective over the years. While direct mail was at one time considered a top performer in physician communications, statistics surrounding physician preference reveal email beats out all other forms of communication. Even though direct mail is not “dead” and arguably has a place in certain outbound campaigns, email is still the clear winner.

That is, if you do it the right way.

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Topics: Email Marketing, Healthcare Marketing

The AdTech-MarTech Convergence: Making An Argument For Email’s Value

David Reim, Chief Product Officer

Healthcare marketers focused on developing engaging customer journeys understand email is a deterministic identifier, and can be used to link an individual’s digital activity across multiple channels. That is to say, the email address is positioned to be the unique identifier that can actually unify other digital marketing solutions.

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Topics: Email Marketing, Healthcare Marketing

How Your Emails Can Strengthen (Or Weaken) Physician Engagement

Jerrad Rickard, Director of Product Management: Email

A local market in my town gives out lollipops to kids who help their parents bag the groceries. As a result, I often see children proudly stacking items into bags in an effort to earn this treat. Not only does this keep them busy, it also helps speed up the check-out process. This is a great example of using “conditioning” to teach children that taking a desired action will be rewarded.

Healthcare organizations can try a similar approach with their email marketing.  When you design relevant copy that resonates with your target healthcare professionals, you entice them to open your emails and engage with your brand.

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Topics: Email Marketing, Healthcare Marketing

Increase Physician Engagement With Audience Identity Data

Dale Benner, Senior Director, Product Management

Timing is everything—both in life and also in marketing.

Perhaps you’re considering a trip to the Grand Canyon and you suddenly get an email with links to hotel deals, airfare specials, and tours of the South rim. Such a well-timed message may encourage you to go ahead and book these details. This makes your vacation planning quick and painless.

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Topics: Pharma Marketing, AIM: Digital Journey

Healthcare Staffers: Optimize Outreach By Identifying Physician Hand-Raisers

Mike Pendergast, Senior Vice President, Digital Solutions

In the marketing world, a “hand-raiser” can be summed up in a simple sentence: A person who identifies himself as a prospective customer, to a company, by volunteering contact information. For the marketer, receiving that interest is a choice position to be in.

Physicians who are viewing online job posts are, in a way, raising their hands. But, until recently, unless they took the extra step to hand over their personal information, you couldn’t know for sure which physicians were in the crowd. Rather, it was just a sea of hands—undeterminable through a foggy landscape of aggregate data.

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Topics: Healthcare Staffing, Physician Engagement, AIM

Don’t Get Hooked By A Bad Email List

Jerrad Rickard, Director of Product Management: Email

Growing up, my parents always told me, “You get what you pay for.” The unsaid message was not to be tempted by bargain prices for things too good to be true. Sometimes they were talking about the importance of selecting reputable local service providers for things like auto repairs and home maintenance. Other times they were referring to saving up for quality restaurants and vacation destinations. I grew up learning the value of investing my own hard-earned money wisely. The sting of disappointment in a cheap product or service far outlasted the joy of saving a few bucks up front.

The same adage also holds true when it comes to educating physicians about your products. If your marketing campaign is worth your time, effort, and cost, your investment will pay off in the results you can expect. The best place to start is by ensuring you’re using a high-quality physician email list to create segmented messages to engage your recipients.

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Topics: Pharma Marketing, Email List Quality

3 Physician List Standards That Improve Healthcare Staffing Efforts

Mike Pendergast, Senior Vice President, Digital Solutions

One of the key tactics for successful healthcare staffing is following up with physicians who have expressed interest in available positions. Since email is physicians’ preferred mode of such communication, it’s important to think about where the email addresses in your database came from so you know you’re reaching the right physician every time.

Fortunately, DMD provides email data that guarantees just that. Specifically, there are three core assurances that speak to our level of physician list quality.

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Topics: Email Marketing, Healthcare Staffing

5 Ways To Build Authentic Relationships With Physicians

Dale Benner, Senior Director, Product Management

We all know the stereotype of the used car salesman trying desperately to sell someone a vehicle that they don’t need or want. Perhaps the shopper is looking for a compact car, but the salesperson is pushing an SUV. This effectively halts the sales conversation and leaves the shopper running for the door.

 While this scenario is often played from a comical angle in sitcoms and movies, it can also drive home a serious reminder for pharma marketers: Know your physicians and listen to what they want. This insight is essential to forming authentic alliances so you can deliver the desired information through your website and email marketing.

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Topics: Pharma Marketing

Don't Stop Communicating Once U.S. News Rating Season Is Over

Christopher Lee, Chief Commercial Officer, Healthcare

Limbo doesn’t always have to resonate as a bad spot to be in, especially when the outcome is out of your control. You can’t do anything to change it, so the resulting downtime presents the opportunity for a welcome break. However, this “intermission” doesn’t mean you can kick back and let all responsibilities rest.

The U.S. News Best Hospital surveys have been collected and the data is being compiled. With the results not scheduled to be released until later this summer, it’s to be determined whether you make the grade (or not). Yet, this is not the time to neglect communicating your health system’s strengths to physicians within your network—or even those outside your network.

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Topics: Health Systems Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.