DMD Intelligence

Aggregate Data Is Not Enough: The Case For Individual-Level Physician Data

Dale Benner, Senior Director, Product Management

When you go out to dinner with friends, chances are you don’t all order the same meal or request your food to be prepared the same way. Most restaurants try to accommodate individual preferences. Pharma marketers also need to go to the same lengths to serve up content tailored to meet their physician’s specific tastes.

This requires capturing data on an individual level so you can begin to know your physicians and what they care about. Such insights can be the difference between marketing success and failure.

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Topics: Audience Identity Management, Pharma Marketing, AIM

[Video] AIM: Identifying Your Website Traffic

Dale Benner, Senior Director, Product Management

The headline on the Google Analytics website overview page states “Get to know your customers.” It’s not a false statement. GA and other data platforms do give you tools to better understand your website traffic. It’s a valuable resource.

Yet, as insightful as this information is on a broad level, it still leaves much to be desired in terms of individual data. Who is your website visitor, exactly?

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Topics: AIM, Healthcare Marketing

3 Key Email List Components For Ensuring Optimal List Engagement

Jerrad Rickard, Director of Product Management: Email

If you’re into DIY home improvement projects like building a deck or installing a fence, you probably look for blueprints to guide your efforts—a step-by-step plan for a successful finish. Healthcare marketers can benefit, too, from using a master plan of best practices to ensure their communications "finish strong" and actually reach their target audience.

Remember, just as decks can be configured in all shapes and sizes, healthcare marketing campaigns can run the gamut in terms of target audience, messaging, and specific goals. No matter the focus, starting with an opted-in, authenticated physician list is the foundation of successful email campaigns.

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Topics: Email List Quality, Healthcare Marketing

Why Physicians Shouldn’t Receive Your Patient Newsletters

Christopher Lee, Chief Commercial Officer, Healthcare

Your patient newsletters act as an important vehicle to communicate with your target audience. Whether sent to existing or prospective patients, these publications are effective for introducing new service lines, announcing hospital improvements, and providing information about common conditions and treatment options.

The key word here is "patient." If you're tempted to deploy these same newsletters to your physicians, put that strategy on pause.

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Topics: Email Marketing, Healthcare Marketing

If Only Physician Recruitment Was Like The NFL

Christopher Lee, Chief Commercial Officer, Healthcare


Athletes who enter a professional sports draft are saying "pick me." They want to rise to the top of teams' selections. The more they pursue a team and the more their agents pitch them is an expression of interest—one that's clear-cut. Based on all the information gathered, teams choose the best fit for their needs.

Healthcare staffing professionals also want the best "players" for the medical teams they’re supporting. The problem is, many of the healthcare professionals searching for opportunities online don't make their interest explicitly known. Perhaps they don't want to take the time to create a login or they prefer to search incognito. Unknowingly, healthcare staffers are missing out on identifying these star players.

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Topics: Healthcare Marketing

Buyer Beware: Why You Should Take A Closer Look At Your Physician Email List

Jerrad Rickard, Director of Product Management: Email

When most people go out to buy an engagement ring, they want the diamond to be certified so they can be sure they are getting what they paid for. I know that I did the research before purchasing the one I bought my wife.

Oftentimes, however, email marketers don’t insist on the same high standards when it comes to selecting a physician email database. As a result, they end up with an unauthenticated list with bad data that can ruin an email campaign before it even gets started.

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Topics: Email List Quality, Healthcare Marketing

Beyond The Basics: How Audience Identity Data Enhances Email Marketing

Dale Benner, Senior Director, Product Management

When pharma marketers think about email campaigns, metrics like opens and click-throughs immediately come to mind. It’s nearly impossible to develop successful campaigns without these fundamental measurements.

Yet newer metrics are equally valuable. That’s because the next generation of digital measurement provides individualized data about healthcare professionals (HCPs) who visit medical websites. With audience identity data and digital journey data, pharma brands can connect the dots between email and website marketing in order to produce highly effective, integrated digital campaigns.

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Topics: Email Marketing, Pharma Marketing, Email Campaign Design & Deployment

DMD Innovators Series: Allison Hartsoe, Ambition Data

David Reim, Chief Product Officer

Allison Hartsoe is the Founder and CEO of Ambition Data. Her experience and passion for analysis allow her to see future trends and relate them all the way back to the tactical moves her clients need to make today. She has built and executed digital analytics strategies for Fortune 500 customers including Blackrock, BlueShield, Genentech, GlaxoSmithKline, HP, Intel, Microsoft, Nike, and Seagate. She is also a member of the C-Suite Network.

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Topics: Pharma Marketing, Pharma Innovator Series

How To Identify Unknown Candidates

Christopher Lee, Chief Commercial Officer, Healthcare

Finding qualified candidates—healthcare professionals who possess outstanding medical skills, strong character traits, and whose values align with the hiring health system—has been no easy task. Healthcare staffing professionals also face the challenge of a rising disproportion between supply and demand, as the physician shortage shows no signs of slowing.

Filling those vacancies would be much simpler if recruiters could identify, with certainty, the candidates actively seeking career opportunities on their website.

Now, they can.

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[Video] Improve Open Rates With Responsible Email

Jerrad Rickard, Director of Product Management: Email

When emails land in your inbox, you'll likely have one of three immediate responses: positive, negative, or neutral. I’m not talking about invoices or bill payment reminders—no one finds joy in relinquishing money—but rather marketing-style messages, newsletters, etc.

Chances are, a negative reaction ends in a quick delete. You might save the neutral ones to open at some point (or not). But, the ones you deem as a positive will definitely get an open—usually sooner than later.

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Topics: Email Campaign Design & Deployment, Healthcare Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.