DMD Intelligence

Ho, Ho, Hold Up… Should You Deploy Emails During the Holidays?

Jerrad Rickard, Director of Product Management: Email

When you’re in the business of data, it’s important to follow trends year over year. In the past, we’ve identified a number of consistencies surrounding email engagement, specific to the holiday season. Healthcare marketers can expect some of those consistencies to remain the same this year, but they also have to consider the unique nature of 2020.

Our analysis of 2020 behavior to-date revealed that the COVID-19 pandemic seemed to have a dramatic effect on the engagement rates of emails sent by pharmaceutical, medical device, and diagnostic companies. Metrics such as open rates have experienced a downturn from the initial spike early in the pandemic, but they remain elevated over previous years. DMD’s AIM® XR data, which monitors physician activity across 2,100-plus medical websites, also shows that COVID-19 continues to be a highly relevant and engaging topic among healthcare providers.

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Topics: Email Marketing, Physician Engagement, Healthcare Marketing, Covid-19, DMD Marketing

Triggered Email Is Easier Than You Think

Jerrad Rickard, Director of Product Management: Email

When healthcare marketers consider the merits of implementing a triggered email campaign, you can almost see the trepidation in their eyes.

Visions of a tangled web of “if this, then that,” confusing automations, and hard-to-understand metrics; all these cloud the reality of triggered email campaigns.

The truth is: triggered emails aren't as complicated as they appear. And, they really work.

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Topics: Email Marketing, Healthcare Marketing, DMD Marketing, Triggered Email

A Multichannel Marketing Approach Elevates U.S. News & World Report Ranking Potential

Andrew Munro, Senior Vice President, Healthcare

The events of 2020 not only reinforce the value of effective digital communications, they demand a digital intervention. When typical in-person encounters suddenly shift to digital exchanges, everyone has to pivot—and quickly.

This “new” digital reality is one we saw coming. Now that it’s here, it is time for healthcare marketers to embrace this moment and propel it into all the opportunities 2021 presents.

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Topics: Email Marketing, Healthcare Marketing, Programmatic Targeting, DMD Marketing, U.S. News & World Report

DMD Pharma Innovator Series: António Pregueiro, IQVIA

Edith Hodkinson, Chief of Digital Strategy

The COVID-19 pandemic has rapidly changed the pharma marketing and sales environment, accelerating a trend towards digital engagement that was already in motion. I recently sat down with António Pregueiro, VP Life Sciences, and Practice Lead at IQVIA, to discuss the trajectory of a virtual shift in engagement, what constitutes the “good data” required for successful multichannel campaigns, and how life sciences companies can optimize opportunities for both their sales and marketing teams. 

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, Covid-19, Data For Good, DMD Marketing

Health System Updates on COVID-19: Your Patients Need to Hear from You

Andrew Munro, Senior Vice President, Healthcare

The COVID-19 pandemic continues to disrupt the world in varying ways. Even as some areas are seeing reduced rates of infection and health systems begin to “reopen,” there is a primary concern among consumers:

“Is it safe to go to the hospital if I’m sick? What about COVID-19?”

Many healthcare providers have growing concerns about patients who are delaying care out of fear. It’s a sentiment reflected by a Los Angeles billboard sent to us recently by a client: “Concerts are put on hold. Going to your doctor shouldn’t be.” 

More than anything, the patient community wants reassurance from reliable, authoritative sources—and hospital leadership can meet that demand with relevant, targeted patient and community email communications programs.

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Topics: Email Marketing, Healthcare Marketing, Covid-19, DMD Marketing

DMD Awarded Key Patent for AIM XR Technology

David Reim, Chief Privacy Officer

Innovation requires creativity, originality, and forward thinking. At DMD, we continuously develop new solutions to help our clients reach more of their healthcare business goals. One of the distinguishing characteristics of DMD’s prowess in this area is our in-house engineering teams. By pioneering new technologies and new capabilities, our internal teams have been instrumental in creating new opportunities in digital marketing that our clients can use for competitive advantage.

I sat down with Matthew Raggard, Vice President of Product Development, to get his insider take on a recent important achievement; the award of a patent for DMD’s AIM (Audience Identity Manager) XR technology.

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Topics: Data For Good, DMD Marketing

Support for Clients Starts with Our Team

Tighe Blazier, General Manager

In early Q1, as COVID-19 began to directly impact the U.S., we saw a need at DMD to ensure we could continue to support our healthcare clients as they in turn worked to maintain consistent and critical communications to physicians, nurses, patients and other healthcare audiences. To ensure this consistency, we knew we would first need to ensure support for our DMD team.  

Beginning in March, we focused on providing a number of initiatives to support our team, several of which we feel are progressive even in this unprecedented situation. We hope to not only provide ideas to any organizations or individuals who may still be looking to extend pandemic support, but also to emphasize the importance we place on the individuals who make up the DMD team.

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Topics: Data For Good, DMD Marketing

Passion Projects: How DMD’s Chief Human Resources Officer Serves Communities In Need

Sarah B. Brown, Director of Marketing

One of our core values at DMD is passion, as expressed in our fierce commitment to our clients, partners, co-workers, families, and the world around us. This value aligns closely with another: corporate stewardship within the community. We recognize the great needs in the community around us through our personal service and corporate contributions.

Allen Annett, our Chief Human Resources Officer, is the manifestation of both passion and corporate stewardship

I recently visited with Allen to better understand the depth of charitable work he’s been engaged in over many years. What I didn’t know at the start of our conversation was just how moved I would be listening to his stories.

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Topics: Data For Good, DMD Marketing

Physician Email Holds Strong, Even In a Pandemic: A COVID Case Study

Jerrad Rickard, Director of Product Management: Email

Over the last three months, hospitals and health systems have adapted to the COVID-19 pandemic on multiple levels—from turning tents into emergency rooms to exploring telehealth services. Throughout, they’ve had to communicate these changes to their healthcare professionals.

We took a step back to review how our clients have been using email during the pandemic to see if trends in communication might help them move into the next chapter in this worldwide disruption.

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Topics: Email Marketing, Pharma Marketing, Healthcare Marketing

Round-Up from RampUp: Key Data Insights from the 2020 Conference

Wei Han Frank Lin, Chief Technology Officer

In early March, a few of my colleagues and I attended the RampUp LiveRamp Summit in San Francisco. We sat in on a number of digital forward-focused presentations while meeting with a variety of thinkers and leaders in the advertising technology space. Guest panelists represented a diversity of perspectives from companies like Disney, Verizon, Google, and Pandora to more healthcare-centric companies like ourselves.

While the spectrum of topics was broad, many were connected by three pressing matters: the future of cookies, data privacy, and the use of data for the greater good. We’ve had some time to digest how the information we heard impacts healthcare marketers specifically. Here are some thoughts.

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Topics: Data Privacy, Programmatic Targeting, Data For Good

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.