DMD’s Lab Report: The Art & Science of Healthcare Email explores insights, trends, and obstacles affecting healthcare email. From strategy to creative, deployment to reporting, we aim to address the most pressing issues healthcare marketers face.
Missing images, broken links, distorted text, misaligned bullet points—these are just a few of the design flaws users experience on the Outlook email platform. But, for healthcare marketers, the concerns surrounding deployments to Outlook users are far more problematic than visual dissonance.
Namely, emails not even reaching your intended targets.
In this edition of The Lab Report, we’ll quickly summarize why Outlook is such a thorn in healthcare marketers’ sides—at least until the newest version (Outlook 2021) becomes available.