DMD Intelligence

Increase Physician Engagement With Audience Identity Data

Dale Benner, Senior Director, Product Management

Timing is everything—both in life and also in marketing.

Perhaps you’re considering a trip to the Grand Canyon and you suddenly get an email with links to hotel deals, airfare specials, and tours of the South rim. Such a well-timed message may encourage you to go ahead and book these details. This makes your vacation planning quick and painless.

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Topics: Pharma Marketing, AIM: Digital Journey

Don’t Get Hooked By A Bad Email List

Jerrad Rickard, Director of Product Management: Email

Growing up, my parents always told me, “You get what you pay for.” The unsaid message was not to be tempted by bargain prices for things too good to be true. Sometimes they were talking about the importance of selecting reputable local service providers for things like auto repairs and home maintenance. Other times they were referring to saving up for quality restaurants and vacation destinations. I grew up learning the value of investing my own hard-earned money wisely. The sting of disappointment in a cheap product or service far outlasted the joy of saving a few bucks up front.

The same adage also holds true when it comes to educating physicians about your products. If your marketing campaign is worth your time, effort, and cost, your investment will pay off in the results you can expect. The best place to start is by ensuring you’re using a high-quality physician email list to create segmented messages to engage your recipients.

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Topics: Pharma Marketing, Email List Quality

5 Ways To Build Authentic Relationships With Physicians

Dale Benner, Senior Director, Product Management

We all know the stereotype of the used car salesman trying desperately to sell someone a vehicle that they don’t need or want. Perhaps the shopper is looking for a compact car, but the salesperson is pushing an SUV. This effectively halts the sales conversation and leaves the shopper running for the door.

 While this scenario is often played from a comical angle in sitcoms and movies, it can also drive home a serious reminder for pharma marketers: Know your physicians and listen to what they want. This insight is essential to forming authentic alliances so you can deliver the desired information through your website and email marketing.

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Topics: Pharma Marketing

How Data Can Help You Map Your Next Physician Email Campaign

Jerrad Rickard, Director of Product Management: Email

Having ready access to a wealth of information about disease tracks and population health is changing the way HCPs do business today. With concrete data points to guide them, providers are able to apply key analytics as part of a comprehensive approach to improving patient outcomes and increasing efficiency.

Pharmaceutical marketers can also benefit from incorporating such a strategy rooted in metrics to guide their marketing efforts. When you work from detailed data about your providers, you can build more effective campaigns to educate them about the latest medications and their benefits.

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Topics: Pharma Marketing, Email List Quality

At DPW: What Website Visitor Identification Data Reveals In The Oncology Space

Mary Lassiter, Director of Client Strategy and Innovation

It goes without saying that data and analytics play a crucial role in pharma marketing today. Digital channels are the most efficient way to engage with your target healthcare professionals (HCP), but evaluating the success of your digital strategies can be difficult.

The trick is knowing what data to collect and how to put it to work.

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Topics: Pharma Marketing

Product Launch Or New Indication: Email Offers Flexibility And Reach

David Reim, Chief Product Officer

In part 2 of our 4 part series, Leveraging the Email Channel Throughout the Pharma Brand Life Cycle, we consider how email marketing can be used to optimize the product launch and introduce a new indication.

The email channel plays a pivotal role throughout a pharma brand’s growth and maturation. This is never more critical than at launch, when the long-term success of the brand is at stake.

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Topics: Physician Engagement, Pharma Marketing, Expanding HCP Reach

Data And Digital Disruption At DPW: 4 Key Sessions

Mary Lassiter, Director of Client Strategy and Innovation

At Digital Pharma West, industry leaders will explore how innovative technologies are transforming the pharma business model. Digital tools offer new opportunities for engaging customers, streamlining operations, and staying competitive. In the process, data and analytics are taking center stage.

I see this every day as we work with clients to implement highly effective email marketing and audience identity programs. And I’m looking forward to learning from other’s experiences, starting with these four sessions:

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Topics: Pharma Marketing

How To Dial Up Your Physician Email Strategy

Jerrad Rickard, Director of Product Management: Email

We all know what it feels like to have dinner interrupted by unsolicited marketing calls. Some of the callers are looking for donations, while others are selling products or services. The calls usually leave us feeling like our privacy has been violated. As a result, we’re probably much less likely to buy, give, or comply with whatever the caller wants.

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Topics: Pharma Marketing, Email Campaign Design & Deployment, Email List Quality

Know What Physicians Want: 3 Strategies To Craft Powerful Emails

Jerrad Rickard, Director of Product Management: Email

The last time you went on a job interview, you probably conducted some research in advance to learn more about the position and the company. These insights may have helped you sell yourself to land the job.

The most successful pharma marketers take a similar approach when it comes to knowing HCPs and understanding their behavior and preferences. This information is key to developing personalized emails that strengthen the sales conversation.

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Topics: Email Marketing, Pharma Marketing

Don’t Gamble With Your Email List

Jerrad Rickard, Director of Product Management: Email

Sending out pharma marketing emails without knowing who are reaching is a lot like taking a seat at the Roulette table. If you aren’t positive that your messages are only going to HCPs who have opted in to receive them, you could be gambling with your company’s reputation and financial future.

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Topics: Pharma Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.