Email Marketing

DMD Innovator Series: Chris Paquette, Co-Founder & Chief Executive Officer Of DeepIntent

David Reim, Chief Privacy Officer

Chris Paquette is the co-founder and CEO of DeepIntent, a marketing technology company that operates a specialized programmatic marketplace to improve communication between healthcare brands, patients, and verified healthcare professionals.

Chris draws on his multifaceted expertise to bring a uniquely valuable perspective to healthcare marketing. After graduating from Binghamton University with a bioengineering degree, Chris launched his martech career. Prior to founding DeepIntent, Chris was a Data Scientist at Memorial Sloan Kettering Cancer Center, where he developed systems that leveraged bleeding-edge machine learning and artificial intelligence to improve patient experiences and outcomes. Chris co-founded DeepIntent in 2015; under his leadership, the company has grown from a mere idea to a global operation that proudly serves several major pharmaceutical and Fortune 500 companies out of its offices in New York, California, and India.

Outside of the office, Chris is an avid traveler and enjoys the outdoors; some of his favorite hikes were in Southeast Asia and Chilean Patagonia. Chris currently resides in New York City with his fiancé, Kelly.

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Topics: Email Marketing, Email List Quality, Data Privacy

DPE 2019: Decoding The Digital Physician

Edith Hodkinson, Chief of Digital Strategy

For healthcare marketers, there’s no greater resource than having access to individual physicians’ online journeys. Their browsing behavior tells a story, rich with intent and unique insights into specific needs and wants. It also reveals their willingness to engage with brands and organizations—and why they engage.

This deep, physician-level understanding--and what you can do with it--is the premise of the session I’ll be co-presenting with Adam Derengowski, Senior Vice President, Pharma, at this year’s Digital Pharma East conference.

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Topics: Email Marketing, Email List Quality, Data Privacy

SHSMD 2019: DMD Presents on John Hopkins Success

Jerrad Rickard, Director of Product Management: Email

Creating authentic, long-term relationships with physicians is a key marker of success for flourishing health systems. Much of the relationship-building process relies on communication; more importantly, using a mode of communication that physicians value.

In just a few weeks, I'll be presenting at the Society for Healthcare Strategy and Market Development (SHSMD) Connects 2019 annual conference--highlighting one health system in particular that is going "all in" on a very effective communication channel: email.

If you’re going to be at SHSMD this year, I invite you to attend the session, entitled “Building a Successful Physician Email Program to Support Your Multi-Channel Strategy: Behind the Scenes with Johns Hopkins,” taking place on Wednesday, September 11 at 9:45 a.m.

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Topics: Email Marketing, Email List Quality, Data Privacy

6 Questions to Ask When Buying a Physician Email List

Jerrad Rickard, Director of Product Management: Email

When making a purchase, you’ll likely turn to a vendor or brand you trust. Perhaps you’ve had a great experience with them previously, or you’ve done your due diligence in pre-purchase research before making a final decision.

Price is almost always a top consideration, but you also don’t want to get burned by a vendor who compromises quality for cost. This is especially important when purchasing email data. While a faulty watch or peeling handbag bought on the cheap are easy to replace, the damage to your email campaign’s reputation is not as easily rectified.

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Topics: Email Marketing, Email List Quality, Data Privacy

Physician-Level Data: Providing Unique Insights Into Physician Online Behavior

Edith Hodkinson, Chief of Digital Strategy

The increasing demand of personalization in digital marketing should be leaving “batch and blast” tactics in the dust. But even savvy healthcare marketers who recognize the need for personalized marketing, and are incorporating personalization into their marketing strategies, still face challenges.

The biggest obstacle? Understanding what drives the interests of your target audience—and translating that information into timely, relevant communications.

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Topics: Email Marketing, Email List Quality, Data Privacy

DMD Innovator Series: Jon Bigelow, Coalition For Healthcare Communication (CHC)

David Reim, Chief Privacy Officer

Jon Bigelow is Executive Director of the Coalition for Healthcare Communication, representing health communicators across advertising, marketing, medical communications, medical publishing, and digital media. He keeps Coalition members informed on evolving regulations and legislation that may aid, or impede, the free flow of accurate and credible medical information.

Jon previously was CEO and President of KnowledgePoint360 Group, a leading provider of multichannel medical communications, digital and strategic consulting, benchmarking services, and workflow solutions with 18 agencies across the U.S., U.K., and Germany. Earlier, he was President of Cliggott Publishing; founding Editor of a series of innovative controlled circulation clinical journals; and President of the Association of Medical Media. He provides strategic support to businesses and serves on boards at two companies and an ocean sciences laboratory.

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Topics: Email Marketing, Email List Quality, Data Privacy

Do Privacy Rights Matter To You?

Roger Korman, President

When we hear Facebook is monetizing the personal information of its members without their knowledge, we react with indignation. When we read that Google reads all of our email for keywords, we are offended.

And, when we understand that Alexa is listening to us all the time, we wonder if there’s any part of our lives that is safe from invasion.

My question to you is: Do we need laws to affirm that these are intrusions into our privacy or do we inherently understand that these practices are just plain wrong and never should have been undertaken in the first place?

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Topics: Email Marketing, Email List Quality, Data Privacy

AIM: The Only Way To Truly Understand HCP Digital Behavior

Dale Benner, Senior Director, Product Management

Lectures, seminars, TED Talks—these are all great ways to get insights and information from experts in their fields. As a member of the audience, it’s understood that some of the information may not personally resonate with you. After all, the speaker cannot touch, specifically, on all the points that interest each and every individual in the crowd.

Or could they?

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Topics: Email Marketing, Email List Quality

Gmail: Strategies To Get Past Inbox Filtering

Jerrad Rickard, Director of Product Management: Email

Deliverability is something all email marketers work to perfect. What good is your message if it never lands in the intended inbox? Following certain standards ensures you’ll achieve high deliverability, but some email service providers (ESPs) go above and beyond the typical requirements in order to protect their users.

Gmail is one of those providers. It’s also the most popular ESP, which presents a significant challenge for healthcare marketers wanting to get their communications in the hands of healthcare providers.

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Topics: Email Marketing, Email List Quality

[Webinar] Data Privacy Legislation Picking Up Speed: State And Federal Update

David Reim, Chief Privacy Officer

In the last nine months, the data privacy landscape has evolved at an accelerated pace--and shows no signs of slowing.

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Topics: Email Marketing, Email List Quality

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.