Email Marketing

[Video] Email Authentication

Jerrad Rickard, Director of Product Management: Email

Authenticity is important in a variety of purchasing situations, from fine art to sports memorabilia. You’d be more than disappointed to find out something you spent your hard earnings on was not what it was made out to be, which is why guarantees are standard.

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Topics: Email Campaign Design & Deployment, Email Marketing

Clearing The Confusion Of HIPAA Compliance

David Reim, Chief Privacy Officer

Is your email database compliant with the Health Insurance Portability and Accountability Act of 1996 (HIPAA)?

This is one of the most frequent questions we hear in our conversations with hospitals. For healthcare marketers, this is a valid concern since HIPAA is closely monitored and comes with strict penalties that can result in millions of dollars in fines.

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Topics: Email Campaign Design & Deployment, Email Marketing

[Video] Email Testing For Better Results

Jerrad Rickard, Director of Product Management: Email

In order to optimize your email campaigns, there is one thing you need to be doing continuously: testing. If you’re just starting to test, we suggest you begin A/B testing with one variable at a time. Although A/B testing can be simple, such as identifying if a question or statement works better as a subject line, it’s important to establish an objective and hypothesis for your tests. This ensures you know what is being tested and why.

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Topics: Email Campaign Design & Deployment, Email Marketing

Wishing All Healthcare Marketers Great Success In 2019

Roger Korman, President

The New Year is about change. People make resolutions to lose those stubborn 10 pounds or quit French fries. Some vow to spend more time with family and less time in the office. It’s a new day, a new dawn, as the song says. Of course, we tend to keep the good things in our lives as the calendar turns—those things which we can rely on and are familiar with.

As marketing professionals, you know what you need to change and what you need to keep in your mix. Email is a keeper, with its high potential for targeted reach and deep engagement.  

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Topics: Email Marketing, Healthcare Marketing

Key Takeaways From A Year Of Hospital Conferences

Andrew Munro

Healthcare conferences typically draw a wide range of marketing experts, and this year was no exception. We heard many of these experts speak across numerous events: presenting on the changing scope of hospital marketing, the role of digital strategists, and the promise email offers within the competitive physician recruitment landscape.

While all of the conferences we attended in 2018 provided great insights, a few of them rose to the top with regards to quality, depth, and applicability.

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Topics: Email Marketing, Healthcare Marketing

Top 10 Blogs For Healthcare Marketers In 2018

Andrew Munro

This year was filled with a number of significant developments for healthcare marketers. The rising demand to respect individual privacy rights dominated conversations surrounding digital marketing, as did the increasing importance of using data-driven email marketing tools to increase physician engagement and retention.

Our most popular 2018 blogs covered many of these issues. Here’s a quick look.

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Topics: AIM, Email Marketing, Healthcare Marketing

[Video] Email Campaign Results

Jerrad Rickard, Director of Product Management: Email

The rise of digital communications means our inboxes are fuller than ever. Think back to the overwhelm of Black Friday and Cyber Monday, when it seemed every single entity you’d ever given your email address to (and maybe some you didn’t) was emailing with some sort of offer. While those are exceptionally frantic days, using email as a regular means of communication will continue to grow.

How can you ensure your emails stand out in your healthcare providers’ overflowing inboxes? It starts with providing valueDoing so will condition your physicians to recognize your messages as important and worthwhile.

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Topics: Healthcare Marketing, Email Marketing, Email Campaign Design & Deployment

Why Email Should Be A Cornerstone Of Your Physician Communication Strategy

Christopher Lee, Chief Commercial Officer, Healthcare

A healthcare marketer I met with recently happened to mention that one limitation with his organization’s traditional physician marketing campaigns is that there’s no way to identify who they reach.  There’s also no easy way to measure the impact of these projects to tell if they lead to physician referrals.

With the increasing emphasis on marketers to prove their worth, I pointed out the value of adding email marketing to complement his organization’s broader physician communications strategy.

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Topics: Email Marketing, Health Systems Marketing

Use Physician Email To Feed Your Health System

Jerrad Rickard, Director of Product Management: Email

Pizza night in my house can get pretty competitive. Everyone hovers around the table, ready to dive in for a slice, wanting to grab their share before anyone else gets it. In some ways, this reminds me of how healthcare organizations today compete for the limited attention of physicians in order to build and strengthen relationships, increase referrals, and ultimately grow their systems.

Personalization Matters

But just as there are different pizza toppings for different tastes, not all physicians will have the same needs. For health systems then, the need to tailor their messages to specific physicians is key, especially when trying to engage the physicians with the greatest potential to bring in more business. One way to start tailoring your communications is by segmenting your physician database.

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Topics: Health Systems Marketing, Email Marketing

Why You Should Care About CCPA Right Now

David Reim, Chief Privacy Officer

In terms of social policy, California is often considered a bellwether state. If California votes it in, other states better pay attention. And, although it isn’t the largest, the state of California holds a great deal of influence. The Golden State is the fifth largest economy in the world and is projected to surpass 40 million residents by 2019—representing approximately one out of every eight U.S. citizens (12.5 percent). California also has 12 percent of the nation's physicians.

Given the state’s impact, it’s no wonder that the California Consumer Privacy Act (CCPA) is becoming an important topic. Although the CCPA does not go into effect until January 1, 2020, there are crucial considerations you need to start thinking about right now.

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Topics: Email Marketing, Healthcare Marketing, Pharma Marketing, Data Privacy

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.