DMD Intelligence

Jacob Aguilar, Director, Email Services

Jacob Aguilar, Director, Email Services

In his over 13 years of direct enterprise level email marketing, Jacob has overseen millions of emails sent to all calibers of subscribers; from the traditional newsletter to the highly sophisticated triggered program. If an email strategy, creative or deliverability trend is within the email marketing space, Jacob validates then implements within the market. Jacob oversees DMD’s email team including all aspects of email deployment, creative services, email triggers, and email deliverability management.

Author's Posts

Issue #2 of DMD’s Lab Report: How to Optimize Read Rate in HCP Email Marketing

Jacob Aguilar, Director, Email Services

DMD’s Lab Report: The Art & Science of Healthcare Email explores insights, trends, and obstacles affecting healthcare email. From strategy to creative, deployment to reporting, we aim to address the most pressing issues healthcare marketers face.

In the first issue of DMD’s Lab Report, we addressed the mounting inbox deliverability challenges within the Gmail platform. February’s installment focuses on HCP engagement and takes an in-depth look at read rate—one of the most telling engagement KPIs in email marketing. Here are some key takeaways.

Read vs. Skimmed vs. Glanced

By definition, read rate measures the amount of time an email recipient spends in an email. Eight seconds or more looking at an email registers as “read.” An email is considered “skimmed” if the recipient spends two or more seconds in the email, but less than eight seconds. “Glanced” reflects any email that receives less than two seconds of one’s attention.

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Topics: Email Marketing, Physician Engagement, Pharma Marketing, Healthcare Marketing, DMD Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.