DMD Intelligence

Use Physician Email To Feed Your Health System

Jerrad Rickard, Director of Product Management: Email

Pizza night in my house can get pretty competitive. Everyone hovers around the table, ready to dive in for a slice, wanting to grab their share before anyone else gets it. In some ways, this reminds me of how healthcare organizations today compete for the limited attention of physicians in order to build and strengthen relationships, increase referrals, and ultimately grow their systems.

Personalization Matters

But just as there are different pizza toppings for different tastes, not all physicians will have the same needs. For health systems then, the need to tailor their messages to specific physicians is key, especially when trying to engage the physicians with the greatest potential to bring in more business. One way to start tailoring your communications is by segmenting your physician database.

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Topics: Health Systems Marketing, Email Marketing

Will Your Email Campaign Sink Or Swim?

Jerrad Rickard, Director of Product Management: Email

It’s a rare occasion to find solutions that are cost-conscious, highly effective, and fast-acting. One attribute is typically sacrificed for another. In healthcare marketing, email is that very thing—encompassing all of these positive traits.

One of the reasons email works so well is because it is physicians’ preferred messaging channel. Seventy-three percent of physicians report email as their top choice for communication. If you expect to succeed in reaching and engaging physicians, email should be a cornerstone in your marketing mix.

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Topics: Health Systems Marketing, Email Marketing, Email Campaign Design & Deployment

SHSMD 2018: Drive Home The Benefits Of Physician Email

Christopher Lee, Chief Commercial Officer, Healthcare

When you’re driving to a new destination, you likely put the address in your GPS and let it guide you using the most efficient and direct route. Yet when it comes to your physician marketing efforts, if you aren’t using email to communicate, you’re not taking the best route to drive your messages home.

Many health systems overlook the value email provides to converse with their healthcare providers. Without this important vehicle, your messages may be getting stalled on the information highway.

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Topics: Health Systems Marketing, Email Marketing

Don't Stop Communicating Once U.S. News Rating Season Is Over

Christopher Lee, Chief Commercial Officer, Healthcare

Limbo doesn’t always have to resonate as a bad spot to be in, especially when the outcome is out of your control. You can’t do anything to change it, so the resulting downtime presents the opportunity for a welcome break. However, this “intermission” doesn’t mean you can kick back and let all responsibilities rest.

The U.S. News Best Hospital surveys have been collected and the data is being compiled. With the results not scheduled to be released until later this summer, it’s to be determined whether you make the grade (or not). Yet, this is not the time to neglect communicating your health system’s strengths to physicians within your network—or even those outside your network.

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Topics: Health Systems Marketing

When Your Physician Email List Gives You Lemons, It’s Hard To Make Lemonade

Jerrad Rickard, Director of Product Management: Email

We all know what you do when life gives you lemons. The extent to how tasty the resulting lemonade is depends on what other ingredients you have at your disposal. Straight lemon juice is sour-tasting at best, not to mention the number it does on the stomach. But, if you have water, sugar, and ice, it becomes far more palatable. Consider how delicious a concoction you could create if you had additional components, like fresh lavender, berries, or bubbly to make a spritzer.

Simple data only allows for the most basic of campaigns, which often leave physicians with a bad taste. Full-bodied data provides the type of additional details that can really make email campaigns enticing—and leave your physician audience asking for more.

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Topics: Health Systems Marketing, Email List Quality, Email Marketing

GDPR: Why DMD Is The Calm In The Storm

Christopher Lee, Chief Commercial Officer, Healthcare

You’ve likely received an email or two (or twenty) referencing the European Union’s implementation of the General Data Protection Regulation (GDPR), which took effect May 25, 2018. While GDPR is an EU standard, it’s already had a global impact. Companies around the world—from large corporations to small firms—were tasked with deploying “repermissioning campaigns,” fearing the worst in terms of regulatory compliance.

All of this has created quite a digital windstorm surrounding privacy, compliance, and the protection of data. Instead of getting sucked up into the GDPR hurricane, take a minute to sit in the calm of the storm.

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Topics: Health Systems Marketing, Email Marketing

Physician Candidates Are Knocking At Your Door. Are You Answering?

Christopher Lee, Chief Commercial Officer, Healthcare

Knock, knock.

Who’s there?

Orange.

Orange who?

Orange you going to contact me about that physician position I’m interested in?

If healthcare staffing was as elementary as a knock-knock joke, healthcare staffing professionals would have an easier time filling vacancies. At the very least, knowing exactly which physician candidates are knocking at your virtual door would ease the process considerably.

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Topics: Healthcare Staffing, Health Systems Marketing

Consumer Email: Supporting The Patient Side Of Hospital Growth

Christopher Lee, Chief Commercial Officer, Healthcare

As you know, hospital growth relies on a number of factors. On the physician side, strong healthcare staffing practices, solid physician retention, and minimal referral leakage all contribute to a successful health system. But, physicians and other support staff are only one side of the coin. In this case, the literal coin.

Patient base is also a key factor for consistent growth; it’s just a consumer-based one. Universities can’t function without students, law firms can’t survive without clients, and hospitals won’t subsist if patients don’t come through those doors.

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Topics: Health Systems Marketing, Email Marketing

Personalized Email: The Hospital-Physician Relationship Fix

Christopher Lee, Chief Commercial Officer, Healthcare

Couple relationships are tricky—but not impossible. From little things like not watching Netflix episodes without one another, to big events such as navigating the logistics of buying a house together, there’s one standing foundation that keeps partners happy: clear communication.

Why wouldn’t you want to apply that same attitude to your relationships with physicians?

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Topics: Health Systems Marketing, Email Marketing

Make Email An Integral Part Of Your Physician Outreach Plan

Christopher Lee, Chief Commercial Officer, Healthcare

Healthcare staffing professionals are no strangers to physician outreach, emphasis on the “out” in outreach. The more proactive they are with their outbound communications, the greater the chances they’ll connect with interested physicians—just like the more at-bats a baseball player gets, the more opportunities he has to get a hit.

Unfortunately, that doesn’t make him a great ball player.

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Topics: Health Systems Marketing, Healthcare Staffing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.