DMD Intelligence

Make Email An Integral Part Of Your Physician Outreach Plan

Mike Pendergast, Senior Vice President, Digital Solutions

Healthcare staffing professionals are no strangers to physician outreach, emphasis on the “out” in outreach. The more proactive they are with their outbound communications, the greater the chances they’ll connect with interested physicians—just like the more at-bats a baseball player gets, the more opportunities he has to get a hit.

Unfortunately, that doesn’t make him a great ball player.

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Topics: Healthcare Staffing, Health Systems Marketing

Why Targeted Email Works Best To Announce Internal Health System Improvements

Christopher Lee, Chief Commercial Officer, Healthcare

Think about the last time you purchased something new. Regardless of the price tag, new typically equates to “better” (and something worth celebrating!). If your previous car got good gas mileage, the replacement is likely even more economical. Your old pair of running shoes are worn down—causing some undesirable knee or shin pain—but this new pair will get you back to your nine-minute mile.

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Topics: Physician Engagement, Health Systems Marketing

Healthcare Staffing: No Time For Trial And Error

Mike Pendergast, Senior Vice President, Digital Solutions

Thomas Edison is quoted as saying, “I have not failed. I've just found 10,000 ways that won't work.” When you’re a scientist working on one of the greatest inventions of all time, you have the luxury of a 1/10,000 trial-and-error rate.

When you’re a healthcare staffing professional, there’s no room for error and barely any time for trial. A physician vacancy is a ticking time bomb. Yet, many staffing attempts don’t take into consideration factors that negate failure and boost success in the quest to fill empty positions.

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Topics: Healthcare Staffing, Health Systems Marketing

Referral Leakage Is A Revenue Vampire. Email Stops The Bleed

Christopher Lee, Chief Commercial Officer, Healthcare

Cost of referral leakage for U.S. health systems comes in at an estimated $78-$97 million of revenue for every 100,000 physicians, per year. There are other costs to consider as well. For example, when patients are referred out-of-system, coordination of care is often interrupted—impacting patient outcomes. An out-of-network specialist may also order scans or therapies that don’t adhere your health system’s quality standards, compromising patient safety and ultimately the hospital’s reputation.

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Topics: Healthcare Staffing, Health Systems Marketing

How Email Can Help Stop A Health System’s Internal Runaway Train

Christopher Lee, Chief Commercial Officer, Healthcare

Patients and their family members associate hospitals and health systems with health care and advancing wellness. So, when an unexpected regression in that care occurs, it’s a disconcerting experience. No one wants to leave the hospital in poorer health than when they arrived—or worse, not leave at all.

Unfortunately, errors, accidents, injuries, and infections are all internal complications health systems must consider. The good news is health systems have an effective tool with which to immediately address internal issues before they turn into a runaway train. That tool is email.

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Topics: Precision Targeting, Health Systems Marketing

Audience Identity Management: Solving The Physician Anonymity Problem

Dale Benner, Senior Director, Product Management

Twenty years is a long time to live in the digital “unknown,” but it’s been the harsh reality health system marketers have had to suffer through. For as long as digital marketing has been on the scene, the anonymity of website visitors has put obstacle after obstacle in front of fruitful hospital growth.

That is all changing.

The Audience Identity ManagerSM (AIM) platform allows marketers to deterministically identify website visitors, down to their NPI number and more.

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Topics: Audience Identity Management, Health Systems Marketing

Are Your Emails Getting Buried? List Quality Is An Inbox Game Changer

Jerrad Rickard, Director of Product Management: Email

Email overload isn’t just a modern-day phenomenon, it’s also a big headache. More than 269 billion emails are sent every day (that’s 149,513 every minute). The average employee spends more than 13 hours per week poring over her inbox. For some, exhaustion from tackling all that virtual correspondence sets in even before getting out of bed in the morning.

A number of solutions exist to deal with the digital pile-up, but addressing the issue systematically doesn’t necessarily solve the problem. There will still be as many messages clamoring for the end user’s attention, no matter how they’re structured.

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Topics: Health Systems Marketing, Email Campaign Design & Deployment, Email List Quality

Spam 101: Know The Tricks So You Avoid The Traps

Jerrad Rickard, Director of Product Management: Email

An unsolicited sales pitch is enough to make you see red. Phone scammers have gotten wily in their ways, using local area codes to trick people into answering. Of course, you can always let a number you’re unsure about go to voicemail, but if no message pops up, you’re still left feeling deceived.

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Topics: Health Systems Marketing, Email List Quality

A Band-Aid Approach Won’t Fix Referral Leakage - Targeted Email Can

Christopher Lee, Chief Commercial Officer, Healthcare

A slow leak in a bike tire can be manageable—for a while. You might get by with a patch or by pumping it up every few times you ride. Similarly, you may not be so concerned if one or two in-network referrals escape your door, especially if you’re recouping the loss with a few patients gained from outside sources. The health system can still perform, even if it’s not growing or running as smoothly as it could be.

Eventually, the Band-Aid approach won’t work and you’ll need to do something serious about the leak. You can’t run a health system on a flat tire.

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Topics: Email Marketing, Health Systems Marketing

Million-Dollar Price Tag: The Real Cost Of Physician Dissatisfaction

Christopher Lee, Chief Commercial Officer, Healthcare

When facing any predicament, it often helps to dig deeper into the core issues at hand. In regards to waning physician retention, getting to the root of the matter involves identifying the underlying reasons physicians leave. Acknowledging the various needs of providers is of utmost importance, so you’re well-informed on how to enhance job satisfaction and thus reduce the costs involved in hiring and training new staff.

That last point cannot be ignored. How much of a financial burden is on the table?

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Topics: Email Marketing, Physician Engagement, Health Systems Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.