DMD Intelligence

Don't Stop Communicating Once U.S. News Rating Season Is Over

Christopher Lee, Chief Commercial Officer, Healthcare

Limbo doesn’t always have to resonate as a bad spot to be in, especially when the outcome is out of your control. You can’t do anything to change it, so the resulting downtime presents the opportunity for a welcome break. However, this “intermission” doesn’t mean you can kick back and let all responsibilities rest.

The U.S. News Best Hospital surveys have been collected and the data is being compiled. With the results not scheduled to be released until later this summer, it’s to be determined whether you make the grade (or not). Yet, this is not the time to neglect communicating your health system’s strengths to physicians within your network—or even those outside your network.

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Topics: Health Systems Marketing

When Your Physician Email List Gives You Lemons, It’s Hard To Make Lemonade

Jerrad Rickard, Director of Product Management: Email

We all know what you do when life gives you lemons. The extent to how tasty the resulting lemonade is depends on what other ingredients you have at your disposal. Straight lemon juice is sour-tasting at best, not to mention the number it does on the stomach. But, if you have water, sugar, and ice, it becomes far more palatable. Consider how delicious a concoction you could create if you had additional components, like fresh lavender, berries, or bubbly to make a spritzer.

Simple data only allows for the most basic of campaigns, which often leave physicians with a bad taste. Full-bodied data provides the type of additional details that can really make email campaigns enticing—and leave your physician audience asking for more.

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Topics: Email Marketing, Health Systems Marketing, Email List Quality

GDPR: Why DMD Is The Calm In The Storm

Christopher Lee, Chief Commercial Officer, Healthcare

You’ve likely received an email or two (or twenty) referencing the European Union’s implementation of the General Data Protection Regulation (GDPR), which took effect May 25, 2018. While GDPR is an EU standard, it’s already had a global impact. Companies around the world—from large corporations to small firms—were tasked with deploying “repermissioning campaigns,” fearing the worst in terms of regulatory compliance.

All of this has created quite a digital windstorm surrounding privacy, compliance, and the protection of data. Instead of getting sucked up into the GDPR hurricane, take a minute to sit in the calm of the storm.

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Topics: Email Marketing, Health Systems Marketing

Physician Candidates Are Knocking At Your Door. Are You Answering?

Mike Pendergast, Senior Vice President, Digital Solutions

Knock, knock.

Who’s there?

Orange.

Orange who?

Orange you going to contact me about that physician position I’m interested in?

If healthcare staffing was as elementary as a knock-knock joke, healthcare staffing professionals would have an easier time filling vacancies. At the very least, knowing exactly which physician candidates are knocking at your virtual door would ease the process considerably.

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Topics: Healthcare Staffing, Health Systems Marketing

Consumer Email: Supporting The Patient Side Of Hospital Growth

Christopher Lee, Chief Commercial Officer, Healthcare

As you know, hospital growth relies on a number of factors. On the physician side, strong healthcare staffing practices, solid physician retention, and minimal referral leakage all contribute to a successful health system. But, physicians and other support staff are only one side of the coin. In this case, the literal coin.

Patient base is also a key factor for consistent growth; it’s just a consumer-based one. Universities can’t function without students, law firms can’t survive without clients, and hospitals won’t subsist if patients don’t come through those doors.

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Topics: Email Marketing, Health Systems Marketing

Personalized Email: The Hospital-Physician Relationship Fix

Christopher Lee, Chief Commercial Officer, Healthcare

Couple relationships are tricky—but not impossible. From little things like not watching Netflix episodes without one another, to big events such as navigating the logistics of buying a house together, there’s one standing foundation that keeps partners happy: clear communication.

Why wouldn’t you want to apply that same attitude to your relationships with physicians?

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Topics: Email Marketing, Health Systems Marketing

Make Email An Integral Part Of Your Physician Outreach Plan

Mike Pendergast, Senior Vice President, Digital Solutions

Healthcare staffing professionals are no strangers to physician outreach, emphasis on the “out” in outreach. The more proactive they are with their outbound communications, the greater the chances they’ll connect with interested physicians—just like the more at-bats a baseball player gets, the more opportunities he has to get a hit.

Unfortunately, that doesn’t make him a great ball player.

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Topics: Healthcare Staffing, Health Systems Marketing

Why Targeted Email Works Best To Announce Internal Health System Improvements

Christopher Lee, Chief Commercial Officer, Healthcare

Think about the last time you purchased something new. Regardless of the price tag, new typically equates to “better” (and something worth celebrating!). If your previous car got good gas mileage, the replacement is likely even more economical. Your old pair of running shoes are worn down—causing some undesirable knee or shin pain—but this new pair will get you back to your nine-minute mile.

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Topics: Physician Engagement, Health Systems Marketing

Healthcare Staffing: No Time For Trial And Error

Mike Pendergast, Senior Vice President, Digital Solutions

Thomas Edison is quoted as saying, “I have not failed. I've just found 10,000 ways that won't work.” When you’re a scientist working on one of the greatest inventions of all time, you have the luxury of a 1/10,000 trial-and-error rate.

When you’re a healthcare staffing professional, there’s no room for error and barely any time for trial. A physician vacancy is a ticking time bomb. Yet, many staffing attempts don’t take into consideration factors that negate failure and boost success in the quest to fill empty positions.

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Topics: Healthcare Staffing, Health Systems Marketing

Referral Leakage Is A Revenue Vampire. Email Stops The Bleed

Christopher Lee, Chief Commercial Officer, Healthcare

Cost of referral leakage for U.S. health systems comes in at an estimated $78-$97 million of revenue for every 100,000 physicians, per year. There are other costs to consider as well. For example, when patients are referred out-of-system, coordination of care is often interrupted—impacting patient outcomes. An out-of-network specialist may also order scans or therapies that don’t adhere your health system’s quality standards, compromising patient safety and ultimately the hospital’s reputation.

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Topics: Healthcare Staffing, Health Systems Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.