This is the final article in our “Pharma and Digital Ad Fraud” series, which has considered a range of issues related to non-human website traffic, including bot creation, bot detection, and fraud prevention.
These days it’s hard not to be alarmed about digital ad fraud. Bots make up more than 50 percent of all web traffic. Digital ad fraud is predicted to cost $19 billion in 2018. Huge bot networks are readily available for rent, and bots convincingly masquerade as human.
Fortunately, advertisers, marketers, and technology companies are joining forces to improve the accountability of digital media. Here’s a quick look at what accountable media means for pharma marketers.