DMD Intelligence

Wei Han Frank Lin, Chief Technology Officer

Wei Han Frank Lin, Chief Technology Officer

Wei Han Frank Lin’s outstanding ability to consolidate current and emerging technologies and help drive overall business development fits perfectly with his role as DMD’s Chief Technology Officer. With over two decades of leading innovation at the convergence of technology, business, and people, Frank has a proven track record in developing cloud-enabled products and delivering customer-focused services in the communications, medical, and healthcare sectors. Frank’s ability to effectively distill business goals into actionable product and technical plans through lean, agile methodologies is an invaluable contribution to DMD’s industry leadership. Frank earned his MBA from Queen's University in Kingston, Ontario.

Author's Posts

For Better Digital Ad ROI In Pharma, Require Accountable Media

Wei Han Frank Lin, Chief Technology Officer

This is the final article in our “Pharma and Digital Ad Fraud” series, which has considered a range of issues related to non-human website traffic, including bot creation, bot detection, and fraud prevention.

These days it’s hard not to be alarmed about digital ad fraud. Bots make up more than 50 percent of all web traffic. Digital ad fraud is predicted to cost $19 billion in 2018. Huge bot networks are readily available for rent, and bots convincingly masquerade as human.

Fortunately, advertisers, marketers, and technology companies are joining forces to improve the accountability of digital media. Here’s a quick look at what accountable media means for pharma marketers.  

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Topics: Pharma Marketing, Accountable media

All Your Pharma Ad Analytics Are Wrong (Thanks, Bots)

Wei Han Frank Lin, Chief Technology Officer

Our “Pharma and Digital Ad Fraud” blog series examines essential issues related to digital pharma marketing. Previous blogs have discussed good and bad bots, blacklisting and whitelisting, bot generation techniques, and most recently, two simple ways to reduce the risk of ad fraud.

This week we’ll look at the relationship between bots, web analytics, and marketing planning.

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Topics: Pharma Marketing, AIM, Accountable media

Top 2 Ways To Protect Your Pharma Advertising Investment

Wei Han Frank Lin, Chief Technology Officer

Over the last few weeks, we’ve considered a number of issues related to digital ad fraud, including how easy it is to create bots, how hard they are to detect, and how prevalent they’ve become on medical websites. Today, in the fifth blog in our “Pharma and Digital Ad Fraud” series, we’ll explore some proven techniques for safeguarding your digital marketing campaigns.

My Oncology Tomorrow experiment demonstrated how simple and inexpensive it is for cybercriminals to steal ad revenue from medical websites. For less than $200, I created a fake publishing platform, flooded it with bots, and generated $312 in first-month revenues.

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3 Automated Threats To Pharma Websites (And How To Beat Them)

Wei Han Frank Lin, Chief Technology Officer

To date, our “Pharma and Digital Ad Fraud” blog series has focused primarily on how bots operate in the digital advertising space. In this fourth installment, we’ll consider how bots impact pharma brand websites.

We all know the web is overrun with bots that siphon off millions in ad revenue every single day. Most of us are actively looking for better ways to limit the damage, including getting smarter about how we buy digital media.

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Topics: Pharma Marketing, Accountable media

Confessions Of A White Hat Hacker: Generating Bot Traffic On Medical Websites

Wei Han Frank Lin, Chief Technology Officer

This is the third blog in our "Pharma and Digital Ad Fraud" series. In the last few weeks, we’ve explored the differences between good and bad bots, as well as the strengths and limitations of blacklisting and whitelisting. Today, we’ll look at some of the ways bots are created and why they’re so prevalent.

Bot traffic now exceeds human traffic across the Internet, especially in pharma. According to our research, 60 percent of total traffic on some healthcare websites is bot-generated.

Where do all those bots come from? To find out, I took a journey to the dark side of online publishing and bot generation. Here’s what I learned.

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Topics: Pharma Marketing, AIM

Blacklisting vs. Whitelisting In Pharma Marketing

Wei Han Frank Lin, Chief Technology Officer

This is the second blog in our "Pharma and Digital Ad Fraud" series. Previously, we explored the differences between good and bad bots. This blog will consider several ways pharma marketers can ensure more of the visitors to medical website are actual humans.

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Topics: Pharma Marketing, Accountable media

Good vs. Bad Bots: Who’s Really Visiting Medical Websites?

Wei Han Frank Lin, Chief Technology Officer

This is the first blog in our "Pharma and Digital Ad Fraud" series. In the coming weeks, we’ll take a close look at the threat bots present and what pharma marketers can do to reduce the risk of ad fraud.

Jupiter Research predicts that in 2018 advertisers will lose $51 million dollars per day to digital ad fraud. Growing advertising budgets and high CPM make pharma a particularly attractive target for cybercriminals. Fortunately, there are ways to protect your marketing budget from fraudulent activity.

Developing a thorough understanding of bots is the first step. We’ll kick off our new bot series by exploring the differences between good bots and bad bots.

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Topics: Pharma Marketing, Accountable media

Bots And Pharma Marketing: Brief Answers To Big Questions

Wei Han Frank Lin, Chief Technology Officer

As we look toward 2018, one thing is certain: Digital ad fraud is here to stay. Beating it will require a thorough understanding of bots, bot detection technologies, and digital audience identification.

These are complex topics, and early next year we’ll begin a blog series that takes an in-depth look at many of them. In the meantime, we want to answer some of the basic questions that will continue to inform pharma marketing’s response to digital ad fraud.

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Topics: Pharma Marketing, Accountable media

6 Essential Ad Fraud Resources For Pharma Marketers

Wei Han Frank Lin, Chief Technology Officer

Pharma has a target on its back when it comes to digital ad fraud. A combination of increasing advertising budgets and high CPM relative to other industries makes pharma irresistible to cybercriminals. The million-dollar question is what to do about it.

In the last few weeks, a number of ad fraud experts have weighed in through articles, podcasts, and slideshares. Here are the highlights:

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Topics: Pharma Marketing, Accountable media

Identifying Your HCP Website Traffic Mitigates Risk

Wei Han Frank Lin, Chief Technology Officer

Advertising has come a long way since the days of “Mad Men”. While there’s still something appealing about taking three-hour lunches and enjoying martinis in-office, the marketing logistics of that age now seem laborious and time-consuming.

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Topics: Audience Identity Management

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.