DMD Intelligence

When we hear Facebook is monetizing the personal information of its members without their knowledge, we react with indignation. When we read that Google reads all of our email for keywords, we are offended.

And, when we understand that Alexa is listening to us all the time, we wonder if there’s any part of our lives that is safe from invasion.

My question to you is: Do we need laws to affirm that these are intrusions into our privacy or do we inherently understand that these practices are just plain wrong and never should have been undertaken in the first place?

The New Year is about change. People make resolutions to lose those stubborn 10 pounds or quit French fries. Some vow to spend more time with family and less time in the office. It’s a new day, a new dawn, as the song says. Of course, we tend to keep the good things in our lives as the calendar turns—those things which we can rely on and are familiar with.

As marketing professionals, you know what you need to change and what you need to keep in your mix. Email is a keeper, with its high potential for targeted reach and deep engagement.  

The fervor surrounding the European Union’s implementation of its General Data Protection Regulation (GDPR) legislation is feeding an increased expectation to respect the privacy rights of the individual. Other initiatives—right here in the United States—are taking hold. On June 28, California Governor Jerry Brown signed the California Consumer Privacy Act (CCPA) of 2018, blazing the trail for heightened personal data control and protection in the U.S.

DMD’s core values represent our ardent dedication to clients and partners. Two of those values in particular, industry leadership and integrity, have been recognized once again. Our patent-pending Audience Identity Manager^SM (AIM) technology recently earned BPA Worldwide certification for its conformance to the BPA Worldwide rules for audience qualification and IAB Data Best Practices.

We already maintain the first and only physician email database fully audited and classified as a verified source by BPA Worldwide. Now, after a thorough assessment, our AIM platform joins email in this highly-regarded “place at the podium.”

These days, nearly everyone who works with data is concerned about the General Data Protection Regulation (GDPR). Fair enough. Every company bigger than a peanut stand needs to give GDPR some thought. Its guidelines are far-reaching, and penalties for non-compliance are stiff.

Still, GDPR is hardly the end of the world for healthcare marketers, particularly those who have invested in compliant data partners. Though GDPR doesn’t take effect until May 25, DMD has been handling healthcare professional data responsibly for years.

Data-driven marketing was a powerful tool for pharma marketers in 2017. At the beginning of the year, audience identity management technology reported the online behavior of opted-in HCP visitors to your pharma brand sites. By year end, this capability had been extended across a digital ecosystem of more than 300 medical websites.  

In the creation and maintenance of an email database, relationships reign supreme. For healthcare, the key players are medical publishers and AMA database licensees:

To Our Friends and Colleagues,

Thank you for giving us so much—our families, rights, freedom, economy, and health. Even with all of the many compromises we make and endure, we have so much to be thankful for this Thanksgiving.  

Our lives started with our mothers who gave us life and sustenance before we came into this world. This Thanksgiving, I would like to give thanks to my mother, who made sure I had two new Kleenex tissues everyday, folded into quarters and then tucked into my pants pocket when I went off to kindergarten. She would inspect me up and down before deeming me fit to walk into PS 222 in Brooklyn.

Co-hosts of the Hospital Marketing National Podcast, Scott Ehrlich, president and chief operating officer at DTC Perspectives*, and Patrick Bender, DTC’s manager of hospital sales and business development, recently sat down with DMD CCO Chris Lee to discuss DMD’s leadership in healthcare digital marketing.

Industry conferences are a rich opportunity for companies to report on trends, share their best practices, and introduce new products to their peers and colleagues. DMD has had the pleasure of presenting at some of these conferences as a pioneer in audience identity technology.

In this fifth and final installment of our summer wrap-up, I invite you to take a look at three topics that some of our DMD thought leaders spoke about over the past year.