DMD Intelligence

Roger Korman, President

Roger Korman, President

As Chairman and CEO of DMD, Roger Korman heads all operations and business development strategies—a role well-suited for his decades-long experience in healthcare, marketing, publishing, and technology services. DMD’s success in the pharma and healthcare industries is a direct result of Roger’s inventive approaches to client success and his commitment to continually challenge the company’s potential. Roger received a Master’s degree in Quantitative Research from Temple University. He then earned both a Master’s of Social Work and Social Research degree and Doctorate (PhD) from Bryn Mawr College.

Author's Posts

Do Privacy Rights Matter To You?

Roger Korman, President

When we hear Facebook is monetizing the personal information of its members without their knowledge, we react with indignation. When we read that Google reads all of our email for keywords, we are offended.

And, when we understand that Alexa is listening to us all the time, we wonder if there’s any part of our lives that is safe from invasion.

My question to you is: Do we need laws to affirm that these are intrusions into our privacy or do we inherently understand that these practices are just plain wrong and never should have been undertaken in the first place?

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Topics: Email Marketing, Email List Quality, Data Privacy

AIM: The Only Way To Truly Understand HCP Digital Behavior

Roger Korman, President

Lectures, seminars, TED Talks—these are all great ways to get insights and information from experts in their fields. As a member of the audience, it’s understood that some of the information may not personally resonate with you. After all, the speaker cannot touch, specifically, on all the points that interest each and every individual in the crowd.

Or could they?

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Topics: Email Marketing, Email List Quality

Wishing All Healthcare Marketers Great Success In 2019

Roger Korman, President

The New Year is about change. People make resolutions to lose those stubborn 10 pounds or quit French fries. Some vow to spend more time with family and less time in the office. It’s a new day, a new dawn, as the song says. Of course, we tend to keep the good things in our lives as the calendar turns—those things which we can rely on and are familiar with.

As marketing professionals, you know what you need to change and what you need to keep in your mix. Email is a keeper, with its high potential for targeted reach and deep engagement.  

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Topics: Email Marketing, Healthcare Marketing

Why Email Should Be A Cornerstone Of Your Physician Communication Strategy

Roger Korman, President

A healthcare marketer I met with recently happened to mention that one limitation with his organization’s traditional physician marketing campaigns is that there’s no way to identify who they reach.  There’s also no easy way to measure the impact of these projects to tell if they lead to physician referrals.

With the increasing emphasis on marketers to prove their worth, I pointed out the value of adding email marketing to complement his organization’s broader physician communications strategy.

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Topics: Email Marketing, Health Systems Marketing

HCIC 2018: Things To Do In Scottsdale, AZ

Roger Korman, President

Scottsdale, AZ is known for its great fall weather, with temperatures averaging around 75 degrees in November. There’s also lots to see and do in the area. That’s why if you’re headed to the 22nd Annual Healthcare Internet Conference (HCIC), you’ll want to set aside a little time in your busy schedule to explore some of the highlights.

Whether you want to experience the art galleries, indulge in specialty food drinks, or visit Frank Lloyd Wright’s former residence, there’s sure to be something that appeals to your senses.

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Topics: DMD News, Healthcare Marketing

No Tricks, Just Treats: Deploying Valuable Email Content To Physician Candidates

Roger Korman, President

Healthcare staffing professionals are tasked with finding the "perfect match" for the hospital entities they represent. Thanks to a diminishing physician supply and increasing demand, that undertaking isn’t always achievable in its truest sense. Time constraints and an overfull docket of open positions often results in staffers pushing out a blanket list of open positions with no energy or resources for targeted—and thus valuable—communications.

So, instead of sweetening the deal with an inbox full of “treats” (aka: job incentives), candidates are left to weed through the same old posts with nothing to entice them to take further action. It’s not intentional trickery on the staffers’ part, but it does lead to a frustrated end user—one who might end up ghosting you in the end.

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Topics: Email Marketing, Email Campaign Design & Deployment, Healthcare Marketing

5 Reasons Why Email Is The Best Way To Reach Your Docs

Roger Korman, President

Email is a convenient way to communicate: you can include as much detail as you need to, and people can read and respond to it on their own time. For these reasons and more, many healthcare marketers use email as a cornerstone of their strategy for communicating with their target audiences—including physicians, nurses, social workers, specialists, and more.

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SHSMD 2018: Drive Home The Benefits Of Physician Email

Roger Korman, President

When you’re driving to a new destination, you likely put the address in your GPS and let it guide you using the most efficient and direct route. Yet when it comes to your physician marketing efforts, if you aren’t using email to communicate, you’re not taking the best route to drive your messages home.

Many health systems overlook the value email provides to converse with their healthcare providers. Without this important vehicle, your messages may be getting stalled on the information highway.

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Topics: Email Marketing, Health Systems Marketing

Traditional Recruitment Efforts Can't Hold A Candle To Targeted Email

Roger Korman, President

With most healthcare systems aggressively competing for a limited number of talented healthcare professionals, traditional recruiting methods are no longer enough. That’s why the most successful staffing professionals today rely on a good email database that includes first-party sourced and opted-in physician email addresses. When this list is combined with deeper insights about each professional’s behavior and preferences, it’s easy to tailor your messages to make a more personal connection.

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Topics: Healthcare Staffing, Healthcare Marketing

Aggregate Data Is Not Enough: The Case For Individual-Level Physician Data

Roger Korman, President

When you go out to dinner with friends, chances are you don’t all order the same meal or request your food to be prepared the same way. Most restaurants try to accommodate individual preferences. Pharma marketers also need to go to the same lengths to serve up content tailored to meet their physician’s specific tastes.

This requires capturing data on an individual level so you can begin to know your physicians and what they care about. Such insights can be the difference between marketing success and failure.

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Topics: Audience Identity Management, Pharma Marketing, AIM

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.