Data Privacy Series

DMD Innovator Series: Chris Paquette, Co-Founder & Chief Executive Officer Of DeepIntent

David Reim, Chief Privacy Officer

Chris Paquette is the co-founder and CEO of DeepIntent, a marketing technology company that operates a specialized programmatic marketplace to improve communication between healthcare brands, patients, and verified healthcare professionals.

Chris draws on his multifaceted expertise to bring a uniquely valuable perspective to healthcare marketing. After graduating from Binghamton University with a bioengineering degree, Chris launched his martech career. Prior to founding DeepIntent, Chris was a Data Scientist at Memorial Sloan Kettering Cancer Center, where he developed systems that leveraged bleeding-edge machine learning and artificial intelligence to improve patient experiences and outcomes. Chris co-founded DeepIntent in 2015; under his leadership, the company has grown from a mere idea to a global operation that proudly serves several major pharmaceutical and Fortune 500 companies out of its offices in New York, California, and India.

Outside of the office, Chris is an avid traveler and enjoys the outdoors; some of his favorite hikes were in Southeast Asia and Chilean Patagonia. Chris currently resides in New York City with his fiancé, Kelly.

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Topics: Email Marketing, Email List Quality, Data Privacy

DPE 2019: Decoding The Digital Physician

Edith Hodkinson, Chief of Digital Strategy

For healthcare marketers, there’s no greater resource than having access to individual physicians’ online journeys. Their browsing behavior tells a story, rich with intent and unique insights into specific needs and wants. It also reveals their willingness to engage with brands and organizations—and why they engage.

This deep, physician-level understanding--and what you can do with it--is the premise of the session I’ll be co-presenting with Adam Derengowski, Senior Vice President, Pharma, at this year’s Digital Pharma East conference.

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Topics: Email Marketing, Email List Quality, Data Privacy

SHSMD 2019: DMD Presents on John Hopkins Success

Jerrad Rickard, Director of Product Management: Email

Creating authentic, long-term relationships with physicians is a key marker of success for flourishing health systems. Much of the relationship-building process relies on communication; more importantly, using a mode of communication that physicians value.

In just a few weeks, I'll be presenting at the Society for Healthcare Strategy and Market Development (SHSMD) Connects 2019 annual conference--highlighting one health system in particular that is going "all in" on a very effective communication channel: email.

If you’re going to be at SHSMD this year, I invite you to attend the session, entitled “Building a Successful Physician Email Program to Support Your Multi-Channel Strategy: Behind the Scenes with Johns Hopkins,” taking place on Wednesday, September 11 at 9:45 a.m.

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Topics: Email Marketing, Email List Quality, Data Privacy

6 Questions to Ask When Buying a Physician Email List

Jerrad Rickard, Director of Product Management: Email

When making a purchase, you’ll likely turn to a vendor or brand you trust. Perhaps you’ve had a great experience with them previously, or you’ve done your due diligence in pre-purchase research before making a final decision.

Price is almost always a top consideration, but you also don’t want to get burned by a vendor who compromises quality for cost. This is especially important when purchasing email data. While a faulty watch or peeling handbag bought on the cheap are easy to replace, the damage to your email campaign’s reputation is not as easily rectified.

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Topics: Email Marketing, Email List Quality, Data Privacy

Physician-Level Data: Providing Unique Insights Into Physician Online Behavior

Edith Hodkinson, Chief of Digital Strategy

The increasing demand of personalization in digital marketing should be leaving “batch and blast” tactics in the dust. But even savvy healthcare marketers who recognize the need for personalized marketing, and are incorporating personalization into their marketing strategies, still face challenges.

The biggest obstacle? Understanding what drives the interests of your target audience—and translating that information into timely, relevant communications.

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Topics: Email Marketing, Email List Quality, Data Privacy

DMD Innovator Series: Jon Bigelow, Coalition For Healthcare Communication (CHC)

David Reim, Chief Privacy Officer

Jon Bigelow is Executive Director of the Coalition for Healthcare Communication, representing health communicators across advertising, marketing, medical communications, medical publishing, and digital media. He keeps Coalition members informed on evolving regulations and legislation that may aid, or impede, the free flow of accurate and credible medical information.

Jon previously was CEO and President of KnowledgePoint360 Group, a leading provider of multichannel medical communications, digital and strategic consulting, benchmarking services, and workflow solutions with 18 agencies across the U.S., U.K., and Germany. Earlier, he was President of Cliggott Publishing; founding Editor of a series of innovative controlled circulation clinical journals; and President of the Association of Medical Media. He provides strategic support to businesses and serves on boards at two companies and an ocean sciences laboratory.

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Topics: Email Marketing, Email List Quality, Data Privacy

Do Privacy Rights Matter To You?

Roger Korman, President

When we hear Facebook is monetizing the personal information of its members without their knowledge, we react with indignation. When we read that Google reads all of our email for keywords, we are offended.

And, when we understand that Alexa is listening to us all the time, we wonder if there’s any part of our lives that is safe from invasion.

My question to you is: Do we need laws to affirm that these are intrusions into our privacy or do we inherently understand that these practices are just plain wrong and never should have been undertaken in the first place?

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Topics: Email Marketing, Email List Quality, Data Privacy

Why You Should Care About CCPA Right Now

David Reim, Chief Privacy Officer

In terms of social policy, California is often considered a bellwether state. If California votes it in, other states better pay attention. And, although it isn’t the largest, the state of California holds a great deal of influence. The Golden State is the fifth largest economy in the world and is projected to surpass 40 million residents by 2019—representing approximately one out of every eight U.S. citizens (12.5 percent). California also has 12 percent of the nation's physicians.

Given the state’s impact, it’s no wonder that the California Consumer Privacy Act (CCPA) is becoming an important topic. Although the CCPA does not go into effect until January 1, 2020, there are crucial considerations you need to start thinking about right now.

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Topics: Email Marketing, Pharma Marketing, Healthcare Marketing, Data Privacy

Is A Federal Data Privacy Law Coming?

David Reim, Chief Privacy Officer

Consumer data privacy is more than a “hot topic” these days; it’s become a major concern for many. The Cambridge Analytica breach involving millions of Facebook users was just one of the data disasters that exposed widening holes in personal data protection. As a result, regulations such as GDPR and the California Consumer Privacy Act of 2018 have been implemented in an attempt to attack the gaps.

The U.S. Chamber of Commerce is also entering into the discussion, with a recent statement proposing a federal privacy framework which would preempt state law on matters concerning data privacy. This federal structure, they claim, is necessary in order to provide “certainty and consistency to consumers and businesses alike.”

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Topics: Email Campaign Design & Deployment, Healthcare Marketing, Data Privacy

The California Consumer Privacy Act Of 2018: American Version Of GDPR

Roger Korman, President

The fervor surrounding the European Union’s implementation of its General Data Protection Regulation (GDPR) legislation is feeding an increased expectation to respect the privacy rights of the individual. Other initiatives—right here in the United States—are taking hold. On June 28, California Governor Jerry Brown signed the California Consumer Privacy Act (CCPA) of 2018, blazing the trail for heightened personal data control and protection in the U.S.

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Topics: Email Campaign Design & Deployment, Healthcare Marketing, Data Privacy

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.