You’ve likely received an email or two (or twenty) referencing the European Union’s implementation of the General Data Protection Regulation (GDPR), which took effect May 25, 2018. While GDPR is an EU standard, it’s already had a global impact. Companies around the world—from large corporations to small firms—were tasked with deploying “repermissioning campaigns,” fearing the worst in terms of regulatory compliance.
All of this has created quite a digital windstorm surrounding privacy, compliance, and the protection of data. Instead of getting sucked up into the GDPR hurricane, take a minute to sit in the calm of the storm.