Covid-19

DMD Pharma Innovator Series: António Pregueiro, IQVIA

Edith Hodkinson, Chief of Digital Strategy

The COVID-19 pandemic has rapidly changed the pharma marketing and sales environment, accelerating a trend towards digital engagement that was already in motion. I recently sat down with António Pregueiro, VP Life Sciences, and Practice Lead at IQVIA, to discuss the trajectory of a virtual shift in engagement, what constitutes the “good data” required for successful multichannel campaigns, and how life sciences companies can optimize opportunities for both their sales and marketing teams. 

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, Covid-19, Data For Good, DMD Marketing

Health System Updates on COVID-19: Your Patients Need to Hear from You

Andrew Munro, Senior Vice President, Healthcare

The COVID-19 pandemic continues to disrupt the world in varying ways. Even as some areas are seeing reduced rates of infection and health systems begin to “reopen,” there is a primary concern among consumers:

“Is it safe to go to the hospital if I’m sick? What about COVID-19?”

Many healthcare providers have growing concerns about patients who are delaying care out of fear. It’s a sentiment reflected by a Los Angeles billboard sent to us recently by a client: “Concerts are put on hold. Going to your doctor shouldn’t be.” 

More than anything, the patient community wants reassurance from reliable, authoritative sources—and hospital leadership can meet that demand with relevant, targeted patient and community email communications programs.

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Topics: Email Marketing, Healthcare Marketing, Covid-19, DMD Marketing

DMD and LiveRamp Pay It Forward: Supporting Telehealth During the Pandemic

Tighe Blazier, General Manager

Health officials are calling on the public to embrace telehealth services as a safe means for the diagnosis of medical conditions and the on-demand delivery of medical services. As more companies include telehealth offerings in their employee benefits, there is a critical need to attract qualified healthcare professionals onto these platforms to match the consumer demand.

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Topics: LiveRamp, Telehealth, Covid-19

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.