Data For Good

DMD Pharma Innovator Series: António Pregueiro, IQVIA

Edith Hodkinson, Chief of Digital Strategy

The COVID-19 pandemic has rapidly changed the pharma marketing and sales environment, accelerating a trend towards digital engagement that was already in motion. I recently sat down with António Pregueiro, VP Life Sciences, and Practice Lead at IQVIA, to discuss the trajectory of a virtual shift in engagement, what constitutes the “good data” required for successful multichannel campaigns, and how life sciences companies can optimize opportunities for both their sales and marketing teams. 

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, Covid-19, Data For Good, DMD Marketing

DMD Awarded Key Patent for AIM XR Technology

David Reim, Chief Privacy Officer

Innovation requires creativity, originality, and forward thinking. At DMD, we continuously develop new solutions to help our clients reach more of their healthcare business goals. One of the distinguishing characteristics of DMD’s prowess in this area is our in-house engineering teams. By pioneering new technologies and new capabilities, our internal teams have been instrumental in creating new opportunities in digital marketing that our clients can use for competitive advantage.

I sat down with Matthew Raggard, Vice President of Product Development, to get his insider take on a recent important achievement; the award of a patent for DMD’s AIM (Audience Identity Manager) XR technology.

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Topics: Data For Good, DMD Marketing

Support for Clients Starts with Our Team

Tighe Blazier, General Manager

In early Q1, as COVID-19 began to directly impact the U.S., we saw a need at DMD to ensure we could continue to support our healthcare clients as they in turn worked to maintain consistent and critical communications to physicians, nurses, patients and other healthcare audiences. To ensure this consistency, we knew we would first need to ensure support for our DMD team.  

Beginning in March, we focused on providing a number of initiatives to support our team, several of which we feel are progressive even in this unprecedented situation. We hope to not only provide ideas to any organizations or individuals who may still be looking to extend pandemic support, but also to emphasize the importance we place on the individuals who make up the DMD team.

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Topics: Data For Good, DMD Marketing

Passion Projects: How DMD’s Chief Human Resources Officer Serves Communities In Need

Sarah B. Brown, Director of Marketing

One of our core values at DMD is passion, as expressed in our fierce commitment to our clients, partners, co-workers, families, and the world around us. This value aligns closely with another: corporate stewardship within the community. We recognize the great needs in the community around us through our personal service and corporate contributions.

Allen Annett, our Chief Human Resources Officer, is the manifestation of both passion and corporate stewardship

I recently visited with Allen to better understand the depth of charitable work he’s been engaged in over many years. What I didn’t know at the start of our conversation was just how moved I would be listening to his stories.

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Topics: Data For Good, DMD Marketing

Round-Up from RampUp: Key Data Insights from the 2020 Conference

Wei Han Frank Lin, Chief Technology Officer

In early March, a few of my colleagues and I attended the RampUp LiveRamp Summit in San Francisco. We sat in on a number of digital forward-focused presentations while meeting with a variety of thinkers and leaders in the advertising technology space. Guest panelists represented a diversity of perspectives from companies like Disney, Verizon, Google, and Pandora to more healthcare-centric companies like ourselves.

While the spectrum of topics was broad, many were connected by three pressing matters: the future of cookies, data privacy, and the use of data for the greater good. We’ve had some time to digest how the information we heard impacts healthcare marketers specifically. Here are some thoughts.

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Topics: Data Privacy, Programmatic Targeting, Data For Good

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.