In 2018, hospital marketers faced a number of challenges. Attracting—and retaining—referrals, building physician loyalty, and growing service lines are always top of mind for hospital marketers. As we head into the new year, the goal of maintaining top marks on the U.S. News & World Report Best Hospitals list takes center stage.
The good news is, a responsible email approach is an effective way to address these challenges. As 2019 inches closer by the minute, keep these three things at the top of your hospital marketing checklist: