Growing up, my parents always told me, “You get what you pay for.” The unsaid message was not to be tempted by bargain prices for things too good to be true. Sometimes they were talking about the importance of selecting reputable local service providers for things like auto repairs and home maintenance. Other times they were referring to saving up for quality restaurants and vacation destinations. I grew up learning the value of investing my own hard-earned money wisely. The sting of disappointment in a cheap product or service far outlasted the joy of saving a few bucks up front.
The same adage also holds true when it comes to educating physicians about your products. If your marketing campaign is worth your time, effort, and cost, your investment will pay off in the results you can expect. The best place to start is by ensuring you’re using a high-quality physician email list to create segmented messages to engage your recipients.