Successful email deployments involve both art and science. The creative side encompasses content, graphics, and enticing call to actions. The scientific contribution rests heavily on the data contained in your physician email list.
Unfortunately, like in the medical and technology arenas, database science can be flawed. For example, many list vendors use methods such as scraping the web for physician email addresses or manufacturing addresses based on a health system’s presumed naming conventions (e.g. firstname.lastname@example.org).