DMD Intelligence

How To Provide An Optimal CX For Physicians (And Patients)

Andrew Munro, Senior Vice President, Healthcare

In healthcare marketing, you’re always looking ahead. Learning from past strategies, whether successful or not, is crucial for ensuring the effectiveness of future programs. This is exactly what a panel of 19 marketing experts had in mind when they contributed to an infographic predicting what they believe to be the top concerns for brands in 2019.

Not surprisingly, the concept of customer experience (CX) rose to the top. Healthcare marketers are increasingly tuned in to the fact that the “end user,” be that a physician within your health system or a potential patient in your community, wants to be treated like a human—not an inbox. To up the ante, your target audience members also don’t want to be seen as a stranger; they need to believe you value their time and interests and will provide personalized content that fulfills that desire.

The key in achieving this level of human-to-human personalization—and resulting trust—lies in the quality and depth of your data.

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Topics: Email Marketing, Physician Engagement, Precision Targeting

More Vs. Good: 6 Questions To Ask Your Email List Provider

Jerrad Rickard, Director of Product Management: Email

The phrase “More is not always better” has great validity—otherwise it wouldn’t be such a well-known quote. What’s often left off is the second half of the truism, “Sometimes, it’s just more.”

It’s an attitude that applies to healthcare marketing in a few ways, but particularly when you’re considering physician email lists. You can buy a database from any number of vendors and get hundreds, thousands, or even hundreds of thousands of email addresses—and believe you now have the avenue to reach all those healthcare providers’ inboxes.

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Topics: Email Marketing, Health Systems Marketing, Email List Quality

[Video] Driving Engagement With Physician Email

Jerrad Rickard, Director of Product Management: Email

I love a good road trip. As a father of four, I realize there are a lot of moving parts when we all pile into the car—the vehicle itself, the driver, a tuned-up engine, and guidance to our destination via a trusty GPS. These necessary parts provide a helpful analogy to all the components involved in an email deployment.

In this video, I break down how each element plays an integral part.

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Topics: Email Marketing, Email Campaign Design & Deployment

Putting Actionable Insights Into Motion For Improved Physician Recruiting

Lisa Killion

When you go to a five-star restaurant, it’s usually the chef’s culinary expertise that makes the experience truly memorable. For hospitals, having the best physicians on staff is also essential to serving up excellent care.

In today’s competitive landscape, the more information healthcare staffers have about physicians seeking job opportunities, the more proactive they can be in attracting the most talented doctors to their teams. Traditional web analytics only provide aggregate data—no specifics—leaving viable leads to turn cold. DMD’s Audience Identity ManagerSM (AIM) platform can provide an important advantage.

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Topics: Audience Identity Management, AIM

Optimizing Email Deployments For The Highest Read Rate

Jerrad Rickard, Director of Product Management: Email

When you send an email to your physician audience, the goal is not only for them to open it, but also to read it. You’ve spent the time and money to craft those emails and want that effort to be recognized.

Paying heed to your deployments’ read rate is imperative for ensuring you’re capturing the attention of physician recipients.

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Topics: Email Marketing, Email Campaign Design & Deployment

[Video] Email Authentication

Jerrad Rickard, Director of Product Management: Email

Authenticity is important in a variety of purchasing situations, from fine art to sports memorabilia. You’d be more than disappointed to find out something you spent your hard earnings on was not what it was made out to be, which is why guarantees are standard.

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Topics: Email Marketing, Email Campaign Design & Deployment

Clearing The Confusion Of HIPAA Compliance

David Reim, Chief Privacy Officer

Is your email database compliant with the Health Insurance Portability and Accountability Act of 1996 (HIPAA)?

This is one of the most frequent questions we hear in our conversations with hospitals. For healthcare marketers, this is a valid concern since HIPAA is closely monitored and comes with strict penalties that can result in millions of dollars in fines.

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Topics: Email Marketing, Email Campaign Design & Deployment

[Video] Email Testing For Better Results

Jerrad Rickard, Director of Product Management: Email

In order to optimize your email campaigns, there is one thing you need to be doing continuously: testing. If you’re just starting to test, we suggest you begin A/B testing with one variable at a time. Although A/B testing can be simple, such as identifying if a question or statement works better as a subject line, it’s important to establish an objective and hypothesis for your tests. This ensures you know what is being tested and why.

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Topics: Email Marketing, Email Campaign Design & Deployment

Wishing All Healthcare Marketers Great Success In 2019

Roger Korman, President

The New Year is about change. People make resolutions to lose those stubborn 10 pounds or quit French fries. Some vow to spend more time with family and less time in the office. It’s a new day, a new dawn, as the song says. Of course, we tend to keep the good things in our lives as the calendar turns—those things which we can rely on and are familiar with.

As marketing professionals, you know what you need to change and what you need to keep in your mix. Email is a keeper, with its high potential for targeted reach and deep engagement.  

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Topics: Email Marketing, Healthcare Marketing

Aligning Hospital Marketers And Healthcare Staffers: A Message From Santa And His Elves

Lisa Killion

Health system CEOs have a substantial undertaking. Given the current spirit of the holiday season, you might compare a CEO to a certain jolly fellow in the North Pole and the great responsibility that accompanies his role.

Of course, Santa’s advantage is that he has all those extra helpers. If you’ve ever seen Elf or a similar holiday movie, you know his elves are efficient, productive, and happy. To quote Will Ferrell’s character, “Smiling’s my favorite.” And, elves are always aligned in mission—something not always possible for hospital marketing and healthcare staffing departments, given their varying responsibilities.

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Topics: Healthcare Staffing, Email Campaign Design & Deployment, Healthcare Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.