DMD Intelligence

[Video] DMD Minute: Email Deployment

Jerrad Rickard, Director of Product Management: Email

Successful email deployments involve both art and science. The creative side encompasses content, graphics, and enticing call to actions. The scientific contribution rests heavily on the data contained in your physician email list.

Unfortunately, like in the medical and technology arenas, database science can be flawed. For example, many list vendors use methods such as scraping the web for physician email addresses or manufacturing addresses based on a health system’s presumed naming conventions (e.g. d.tompkins@healthsystem.com).

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Topics: Email Marketing, Email Campaign Design & Deployment, Email List Quality

Getting To The Heart Of The Matter: Why Email Is Essential For Hospital Growth

Andrew Munro, Senior Vice President, Healthcare

Valentine's Day is a day when we tell our loved ones how much they mean to us. We're reminded of how important those people are and why we cherish them in our lives.

For many, these expressions of love and appreciation often go unsaid on a day-to-day basis. It shouldn't take a once-a-year holiday to be the reason we reach out to those who fulfill our lives. Similarly, a once yearly or once monthly newsletter is far too infrequent of a way to reach out to your healthcare providers and  let them know how important they are.

If you’re not consistently using email in your hospital marketing strategy or only employ it in a limited capacity, you are missing out on considerable opportunities to make strong, meaningful connections with your physician base.

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Deployment Mistakes You Could Be Making And How To Fix Them

Jerrad Rickard, Director of Product Management: Email

Email campaign success involves a strategy that begins long before you hit the “send” button. A number of components factor into the deployment process. Without them, you risk damaging current and future campaigns.

It doesn’t matter if you’re targeting physicians or patients, the practices—and challenges—remain the same.

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[Video] Understanding Read Rate

Jerrad Rickard, Director of Product Management: Email

Read rate is one of the most important key performance indicators (KPIs) for email. It’s also one of the most often overlooked. For successful campaigns, it’s important to understand—and then utilize—the read rate of your email deployments.


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How To Provide An Optimal CX For Physicians (And Patients)

Andrew Munro, Senior Vice President, Healthcare

In healthcare marketing, you’re always looking ahead. Learning from past strategies, whether successful or not, is crucial for ensuring the effectiveness of future programs. This is exactly what a panel of 19 marketing experts had in mind when they contributed to an infographic predicting what they believe to be the top concerns for brands in 2019.

Not surprisingly, the concept of customer experience (CX) rose to the top. Healthcare marketers are increasingly tuned in to the fact that the “end user,” be that a physician within your health system or a potential patient in your community, wants to be treated like a human—not an inbox. To up the ante, your target audience members also don’t want to be seen as a stranger; they need to believe you value their time and interests and will provide personalized content that fulfills that desire.

The key in achieving this level of human-to-human personalization—and resulting trust—lies in the quality and depth of your data.

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Topics: Email Marketing, Physician Engagement, Precision Targeting

More Vs. Good: 6 Questions To Ask Your Email List Provider

Jerrad Rickard, Director of Product Management: Email

The phrase “More is not always better” has great validity—otherwise it wouldn’t be such a well-known quote. What’s often left off is the second half of the truism, “Sometimes, it’s just more.”

It’s an attitude that applies to healthcare marketing in a few ways, but particularly when you’re considering physician email lists. You can buy a database from any number of vendors and get hundreds, thousands, or even hundreds of thousands of email addresses—and believe you now have the avenue to reach all those healthcare providers’ inboxes.

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Topics: Email Marketing, Health Systems Marketing, Email List Quality

[Video] Driving Engagement With Physician Email

Jerrad Rickard, Director of Product Management: Email

I love a good road trip. As a father of four, I realize there are a lot of moving parts when we all pile into the car—the vehicle itself, the driver, a tuned-up engine, and guidance to our destination via a trusty GPS. These necessary parts provide a helpful analogy to all the components involved in an email deployment.

In this video, I break down how each element plays an integral part.

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Topics: Email Marketing, Email Campaign Design & Deployment

Putting Actionable Insights Into Motion For Improved Physician Recruiting

Lisa Killion

When you go to a five-star restaurant, it’s usually the chef’s culinary expertise that makes the experience truly memorable. For hospitals, having the best physicians on staff is also essential to serving up excellent care.

In today’s competitive landscape, the more information healthcare staffers have about physicians seeking job opportunities, the more proactive they can be in attracting the most talented doctors to their teams. Traditional web analytics only provide aggregate data—no specifics—leaving viable leads to turn cold. DMD’s Audience Identity ManagerSM (AIM) platform can provide an important advantage.

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Topics: Audience Identity Management, AIM

Optimizing Email Deployments For The Highest Read Rate

Jerrad Rickard, Director of Product Management: Email

When you send an email to your physician audience, the goal is not only for them to open it, but also to read it. You’ve spent the time and money to craft those emails and want that effort to be recognized.

Paying heed to your deployments’ read rate is imperative for ensuring you’re capturing the attention of physician recipients.

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Topics: Email Marketing, Email Campaign Design & Deployment

[Video] Email Authentication

Jerrad Rickard, Director of Product Management: Email

Authenticity is important in a variety of purchasing situations, from fine art to sports memorabilia. You’d be more than disappointed to find out something you spent your hard earnings on was not what it was made out to be, which is why guarantees are standard.

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Topics: Email Marketing, Email Campaign Design & Deployment

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.