Content determines whether or not your target healthcare audience engages with you.
Content deserves your respect. If you don’t have good content, healthcare providers won’t find value in your emails – and possibly even your organization or brand.
View this on-demand webinar to learn:
• Topics and themes that engage healthcare providers best
• Short copy versus long copy in emails – and when to user
• The importance of subject lines and pre-headers
• Identifying content you already have that can be used in email
• Creating video based content from existing digital or print content
Our Email 101 Series for Healthcare Marketers draws from our Healthcare Email Best Practices training workshop delivered to more than 60 clients across hospitals and health systems, pharma companies and medical associations, and more than 20 agencies in the last two years.