Google Chrome is driving a drastic change in marketing with the deprecation of third party cookies, but what does that mean for healthcare marketers? To prepare for the “Cookie Apocalypse,” healthcare marketers need to know what the potential solutions are and how best to prepare for the impending change.
As the landscape continues to evolve, two potential solutions have risen to the top for marketers: Google’s Privacy Sandbox and Unified ID 2.0. But, which offers a better fit for healthcare, and specifically HCP marketing? Understanding the pros and cons for each is key to establishing strategies that not only overcome the challenges brought on by a Cookieless World, but also help future-proof multichannel campaigns in the programmatic and social media spaces.