Are you relying primarily on email marketing to create service line and brand awareness during U.S. News season? Your competitors aren’t.
While leading hospitals and health systems are using email as a component of their physician communication strategy, many are also leveraging the social media and programmatic channels to ensure a comprehensive physician targeting strategy. Many nationally recognized organizations are also going several steps further, by identifying and targeting physicians who are visiting hospital system websites, closing the loop on a health system’s physician communication strategy.
In this webinar we'll cover:
- Using a physician’s email address as the deterministic online identifier
- How to increase engagement and add value to an existing physician communication strategy with social media and programmatic media advertising
- Learn how DMD’s proprietary Audience Identity Manager (AIM XR) technology can be leveraged during U.S. News season
By using advanced digital strategies, DMD is helping marketers at the top U.S. hospitals and health systems achieve their physician engagement goals and improve their U.S. News & World Report rankings. Attend our webinar to learn how you can apply these techniques to your own efforts and maximize your rankings.