On-demand webinar Email Deliverability: What You Don't Know CAN Hurt You

The success of your email campaign requires a strategy that begins long before you hit the “send” button.

Regardless of whether you’re targeting physicians or patients, the practices - and challenges - remain the same.

A high quality email database is the most important factor to achieving high deliverability. Sending messages to invalid or inaccurate email addresses is not only a waste of time, money, and resources, but will ultimately destroy your sender reputation.

This webinar will delve into:

• Definitions of the key elements of deliverability, from sender reputation to spam avoidance, and more.
• Where organizations can get in trouble – from simple oversights to big mistakes
• Gmail - strategies to get past inbox filtering
• Overcoming delivery challenges at medical institutions
• Tools that can monitor and measure your deliverability success