The ability to send a specific email to an individual based on some action taken, or other external data, has been around for a few years, but only recently is seeing widespread use in healthcare. Engagement metrics (open rate, click-throughs) suggest that when paired with traditional email campaigns, triggered emails to healthcare professionals (HCPs) consistently add impressive value to overall email marketing. Specifically, triggered email can be used to move physicians along their customer journey. Learn how to improve your triggered campaigns or launch a triggered campaign in 2021.
In this webinar, DMD's email experts will:
- Provide a brief overview of broadcast and triggered email
- Discuss three types of triggers driving HCP engagement
- Outline the value that triggered email can add when combined with broadcast email