DMD Intelligence

The True Cost of Bots: A Live Demonstration at Digital Pharma East

Wei Han Frank Lin, Chief Technology Officer

These days, pharma marketers have bots on the brain. And not the cute ones we’ll be handing out next week at DPE. The invisible ones that crawl medical websites in droves, eating up your digital advertising budget without converting HCPs to prescribers.

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Topics: Accountable media, Pharma Marketing

The Digital Boom: 3 Trends to Watch in Q3

Christopher Lee, Chief Commercial Officer, Healthcare

Now that we’re fully immersed in Q3 -- as hard as that is to believe -- it’s an appropriate time to look at some of the compelling digital marketing opportunities ahead. Here’s a quick glimpse at three topics that really prepare us for what is to come in the digital sphere.

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4 Must-See Sessions At Digital Pharma East

David Reim, Chief Privacy Officer

Digital Pharma East kicks off next week with a focus on “Aligning Disruptive Innovation, Digital Health, Commercial and Customer Strategy.” That’s an ambitious goal, but one many pharma marketers face every day. To help bring it within reach, I’d recommend making time for these sessions while you’re in Philadelphia:

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Topics: Audience Identity Management, Pharma Marketing, AIM

Hospital Marketing National Podcast: DMD’s Leadership In Digital Healthcare Marketing

Roger Korman, President

Co-hosts of the Hospital Marketing National Podcast, Scott Ehrlich, president and chief operating officer at DTC Perspectives*, and Patrick Bender, DTC’s manager of hospital sales and business development, recently sat down with DMD CCO Chris Lee to discuss DMD’s leadership in healthcare digital marketing.

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Topics: Email Marketing, Health Systems Marketing, Email List Quality

DMD Pharma Innovators Series: Olivier Chateau, Health Union

David Reim, Chief Privacy Officer

Olivier Chateau’s vision and desire for innovation is a driving force behind Health Union platforms, services and solutions. During his 10 years in pharmaceutical marketing, Olivier gained experience in consumer marketing, insight creation, digital technology, and analytics, which he leverages along with extensive commercial knowledge of the healthcare market to develop unique opportunities that connect patients, professionals and industry partners to improve health decisions. Olivier’s passion and enthusiasm for Health Union is contagious, inspiring others to think bigger, to be more creative, to do what hasn’t been done.

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Topics: Pharma Marketing, Pharma Innovator Series

Why Invest In A High Quality List? 3 Dangers Of Penny Databases

Christopher Lee, Chief Commercial Officer, Healthcare

There’s been a clear transition from the previously-preferred direct mail marketing to digital efforts, particularly with hospitals and health systems. If there’s one thing we’ve learned, docs love email. And why shouldn’t they? With those hectic schedules, it’s far easier to click a quick email than weed through a stack of brochures.

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Topics: Email Marketing, Health Systems Marketing, Email List Quality

Optimize Your Pharma Digital Marketing Spend In 2018

Dale Benner, Senior Director, Product Management

Everyone likes a good deal. And why not? Getting more for your dollar today leaves a little extra for tomorrow.

This is true whether you’re taking advantage of 2-for-1 Frappuccinos at Starbucks or looking for the most effective ways to spend your 2018 pharma marketing budget. Though you may need to rack up rewards points to get a coffee bargain, you can implement the following digital marketing strategies right away.

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Topics: Audience Identity Management, Pharma Marketing, Planning for Success

Why Going Old School With Your Marketing Strategy Is A Mistake

Christopher Lee, Chief Commercial Officer, Healthcare

Vinyl is making a comeback in the music industry.

This theme of "going old school" is nothing more than another passing trend. Some prefer the spin of vinyl on a turntable, others embrace the ease of a downloadable, digital mp3 file. The buyer's personal preference is the final decision. 

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Topics: Health Systems Marketing

Healthcare Clients Give DMD Top Marks For Email Marketing Services

Roger Monaco, Director of Account Management

Earlier this year, we conducted a Customer Engagement Survey to learn how our email marketing clients rate DMD’s products and services.

We couldn’t have been happier with the results:

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Topics: DMD News, Email Marketing, Pharma Marketing

Top Session Picks for SHSMD’s 2017 Healthcare Strategy Event

Christopher Lee, Chief Commercial Officer, Healthcare

Every year the AHA’s Society for Healthcare Strategy & Market Development (SHSMD) gathers together professionals in healthcare marketing, public relations and communications, and strategic planning to share expertise on the rapidly evolving future of healthcare. I’m very much looking forward to attending the conference and selected a few must-see sessions to highlight.

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Topics: Health Systems Marketing

“Know Your Medicines Month” Presents Opportunities For Pharma Marketers

David Reim, Chief Privacy Officer

Physicians are not statisticians; research has shown that they want more than bare bone facts. While pharma marketers know this to be true, the trend has been to communicate other brand assets and non-branded educational materials outside of email. Conferences, CME events, community events, and peer-to-peer interactions comprise the majority of those conversations.

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Topics: Email Marketing, Pharma Marketing, AIM

Does Your Physician Recruitment Website Earn Its Keep?

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

A quick survey of healthcare recruitment websites shows that today’s top staffing firms are invested in content marketing. Most recruiting websites publish lists of current job openings, plus extensive supplementary content for both clients and candidates.

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Topics: Healthcare Staffing, Audience Identity Management, Health Systems Marketing, AIM

See Your Target HCPs Across Hundreds Of Medical Websites

David Reim, Chief Privacy Officer

“Will my 2018 digital marketing campaigns attract and convert enough of my target HCPs?”

For most pharma marketers, that’s the million-dollar question. Literally.

As pharma continues to redirect billions of marketing dollars to digital channels, developing effective campaigns is mission-critical. And campaign success depends on having precise information about the online habits of your target audiences.

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Topics: Pharma Marketing, AIM: Digital Journey

To Increase Physician Referrals: Share Good News Strategically

Christopher Lee, Chief Commercial Officer, Healthcare

Publicizing a high ranking from U.S. News & World Report is a “challenge” every health system welcomes. A spot on the “Best Hospitals” list provides endless opportunities for enhancing your reputation and increasing referrals. And there’s really not a wrong way to share good news.

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Topics: Physician Engagement, Health Systems Marketing

ICYMI: DMD Presents Audience Identity Technology at Pharma Conferences

Roger Korman, President

Industry conferences are a rich opportunity for companies to report on trends, share their best practices, and introduce new products to their peers and colleagues. DMD has had the pleasure of presenting at some of these conferences as a pioneer in audience identity technology.

In this fifth and final installment of our summer wrap-up, I invite you to take a look at three topics that some of our DMD thought leaders spoke about over the past year.

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Topics: Audience Identity Management, Pharma Marketing, AIM

For Better Email Open Rates, Make Your Subject Line Count

Christopher Lee, Chief Commercial Officer, Healthcare

In the world of email, subject lines equal first impressions—and all the clichés apply.

Picture a Harvard MD with a decade of experience showing up to a job interview in a tank top, leather vest, and biker boots. His qualifications are impeccable, but your hospital will likely never know that.

Why? A bad first impression.

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Topics: Email Marketing, Health Systems Marketing, Email Campaign Design & Deployment

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.