DMD Intelligence

Everything You Wanted To Know About Healthcare Digital Marketing (But Were Afraid To Ask)

Anthony Luttenberger, Chief Commercial Officer, Pharma

Everyone talks about it, but no one really knows how to do it. Everyone thinks everyone else is doing it, so everyone says they’re doing it. But the truth is, most aren’t doing it. And if they are, they probably aren’t doing it very well.

Read More
Topics: Email Marketing, Pharma Marketing, Email Campaign Design & Deployment

5 Problems to Avoid When Email Marketing to Physicians

Roger Korman, President

According to the Email Marketing Industry Census 2017, email still outperforms other marketing channels, with 73% of company respondents rating it excellent or good in terms of ROI. Overall, email performance has been trending upward since 2014. Clearly, optimizing this channel is an important plank in overall marketing strategies.

Read More
Topics: Email Marketing, Healthcare Staffing, Health Systems Marketing, Email Campaign Design & Deployment

5 Tips to Increase Email Opens on Memorial Day

David Reim, Chief Privacy Officer

Successfully engaging an HCP can prove challenging on any regular weekday—but a holiday?

It’s not impossible to ensure your email reaches -- and ideally engages -- your target audience; you just need the right tools. Here are five tips to consider when deploying HCP campaigns this Memorial Day.

Read More
Topics: Email Marketing, Pharma Marketing, Email Campaign Design & Deployment

How to Market Your Hospital Effectively Across Many Specialties

Christopher Lee, Chief Commercial Officer, Healthcare

It's not unusual to see health systems using one email newsletter to communicate a variety of messages to multiple medical specialties. What is rare is to see this strategy succeed.

Read More
Topics: Email Marketing, Health Systems Marketing, Email List Quality

Does Your Email Provider Pass the Quality Test?

Anthony Luttenberger, Chief Commercial Officer, Pharma

Pharma marketers know that precision targeting, customized messaging, and strategic timing are critical to email marketing ROI. Yet implementing these tactics is often easier said than done. Working with an experienced and successfulemail provider can make all the difference.

Read More
Topics: Email Marketing, Pharma Marketing, Email Campaign Design & Deployment

Contextual Relevance Is the Key to Engaging More Referrers

Christopher Lee, Chief Commercial Officer, Healthcare

Health system marketers continually scan the horizon for new tactics and technologies that will help them raise awareness of their most valuable service lines — and ultimately, engage and retain more potential referrers. One recent marketing trend, contextual relevance, is particularly useful in this regard.

Read More
Topics: Email Marketing, Healthcare Staffing, Precision Targeting, Health Systems Marketing

Email Strategies That Make the Most of U.S. News Rankings, Good and Bad

Christopher Lee, Chief Commercial Officer, Healthcare

For better or worse, hospital rankings influence how health systems are perceived by referring physicians. Earning a coveted spot on the U.S. News & World ReportBest Hospitals” list brings national attention and expands your referral base.

Read More
Topics: Email Marketing, Precision Targeting, Health Systems Marketing

Overcoming the Challenges of Data-Driven Pharma Marketing

Roger Korman, President

In a recent survey, U.S. advertising and marketing professionals from a variety of industries were asked to identify the biggest challenges of data-driven marketing. Their top answer, “heightened regulation of personal/audience data” is, of course, very familiar to pharma marketers.

Read More
Topics: Pharma Marketing, AIM, Expanding HCP Reach

Automated Testing Is the Key to Perfect Email Timing

Roger Korman, President

Healthcare marketers know that maximizing email open rates depends on several factors:

  • Using an authenticated database that is cleansed daily
  • Sending to each physician’s "most active" email address
  • Developing relevant and compelling subject lines

Optimizing the timing of your deployments is equally important -- and endlessly debated.

Read More
Topics: Email Marketing, Pharma Marketing, Email Campaign Design & Deployment

Make the Most of Day 2 at MedDev eMarketing Summit

Christopher Lee, Chief Commercial Officer, Healthcare

I’m excited to be in San Diego this week for the MedDev eMarketing Summit West. In my last blog, I highlighted some of the Tuesday sessions I’m most looking forward to, including David Reim’s presentation on knowing the identity of your website visitors. (This afternoon at 4:30 pm.)

Read More
Topics: Email Marketing, Audience Identity Management, Health Systems Marketing, Medical Publishing

Get Personal: Email As An Identity-Based Channel

Roger Korman, President

Physicians might have considered email non-personal promotion in the past. Compared to an office visit from a pharma rep who brings lunch from your favorite restaurant, how could it not be?  

Fortunately, times are changing. Though it keeps getting harder for reps to get through the doctor’s door—or even to reach doctors by phone—email marketing is getting more sophisticated.

Read More
Topics: Email Marketing, Audience Identity Management, Physician Engagement, Pharma Marketing

Not-to-Miss Tuesday Sessions at the MedDev eMarketing Summit

Christopher Lee, Chief Commercial Officer, Healthcare
Next week David Reim and I will be in San Diego for the MedDev eMarketing Summit West. It’s going to be hard to choose which sessions to attend, because so many have interesting tie-ins with our favorite subjects: email marketing and knowing the identity of the physicians who visit your website.
Read More
Topics: Healthcare Staffing, Audience Identity Management, Health Systems Marketing, AIM

Know Why HCPs Aren’t Prescribing Your Drug, So You Can Influence Their Behavior

Anthony Luttenberger, Chief Commercial Officer, Pharma

When a target group of physicians isn’t prescribing your brand, you need to understand the "why" so you can figure out how to change their behavior. You need to determine how best to promote the brand based on the current needs of individual doctors in that market.

Read More
Topics: Audience Identity Management, Pharma Marketing, AIM

Expand Your Medical Device User Base with Email

Christopher Lee, Chief Commercial Officer, Healthcare

Medical device manufacturers have perfected the traditional sales rep model: knowledgeable reps build long-term relationships with individual physicians who then become loyal users of their product.  It’s a winning strategy, but it doesn’t always scale.

Read More
Topics: Email Marketing, Audience Identity Management, Health Systems Marketing, Medical Devices Marketing

Common Mistakes in Multichannel Marketing

Roger Korman, President

Multichannel marketing is the process of reaching customers (both current and prospective) using a strategic approach that employs various communication channels. But there are some common pitfalls that can trip up even the savviest multichannel marketer – and many of them relate to whether you’re using your data to its best advantage. Here are a few:

Read More
Topics: Accountable media, Pharma Marketing, AIM

8 Innovative Ways Health Systems Can Use Email to Engage Physicians

Christopher Lee, Chief Commercial Officer, Healthcare

Today health systems are using email marketing to connect with physicians in any number of ways. Strategic campaigns can be developed to support service line growth, engage potential referrers, and build physician loyalty. Email is also an effective tool for communicating with in-system medical staff.  

Read More
Topics: Email Marketing, Healthcare Staffing, Health Systems Marketing, Email List Quality

Sending Mixed Messages? Targeted Email Returns Better Results

Christopher Lee, Chief Commercial Officer, Healthcare

It's no secret that the most effective marketing begins with market segmentation; knowing who your audience is, what they need, and how your product or service can improve their lives. This goes without saying for health system marketing to patients, but it’s equally important for hospital-physician communications.

Read More
Topics: Email Marketing, Healthcare Staffing, Precision Targeting, Health Systems Marketing

The Evolution (and Implications) of Big Data in Pharma

Anthony Luttenberger, Chief Commercial Officer, Pharma

Would you be surprised to learn that pharma marketing has something in common with beer? Consider this.

Historically, Budweiser knew how many cases and kegs rolled off its delivery trucks and into specific bars or restaurants. Tracking sales was simply a matter of adding up the totals. Then point-of-sale data came along and the company could track whether it sold more beer by the bottle or draft. Sales and marketing strategies were adjusted to better serve specific markets.

Read More
Topics: Email Marketing, Pharma Marketing, Pharma Innovator Series

Subscribe to Email Updates

About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.