In recent years, San Diego has become known for its celebrity chefs. This is good news for those attending the 2017 ASPR Annual Conference, since many of the city’s best-loved restaurants are only a short drive from the conference hotel. Seafood abounds, but you’ll also find innovative American, Latin, Italian, and much more. Here a few favorites to get you started.
One of the most popular buzzwords in marketing today is “multichannel.” But what is it really all about? In this post, we answer your top three basic questions about multichannel marketing.
Pharma marketers know that emailing physicians has a lot of potential. You can reach more of the right doctors faster; customize your messaging; and analyze vast quantities of data from past campaigns in order to improve future deployments.
Recruiting the right physician can feel like a frantic search for the proverbial needle in a haystack. There are around a million licensed doctors in the United States, and at any given time, many of them may be actively seeking, or at least open to the idea of, a new job.
Every pharma marketer needs to be aware of four critical databases in order to make effective marketing decisions. At the highest level, this data provides insight into your supply chain. At its most granular, it paints a detailed picture of the doctors who prescribe your products and the diagnoses they’re most often prescribed for. As regional, demographic, and other differences become apparent, you can adjust your digital marketing strategies accordingly.
The 2017 ASPR Annual Conference is right around the corner, and the schedule is packed with expert speakers. Not surprisingly, the DMD team is most interested in the sessions that focus on innovative uses of data and digital marketing tools. Our physician staffing experts, Lynne Triana and Bridget Westley, recommend these presentations:
This year's eyeforpharma Philadelphia promises to be an information-packed two days, when hundreds of pharma folks will descend on the city. We encourage you to budget a little extra time and see some of what "The City of Brotherly Love" has to offers its visitors – no matter what your interests.
When was the last time you hurried out to the mailbox expecting to find something really interesting? For most of us, it’s been a long time. We know that we’re more likely to find junk mail than meaningful content.
In this context, it’s easy to see why healthcare-related direct mail – even valuable offers from trusted partners – gets lost in the mix. While direct mail can still play a large role in health system marketing, big data, affordability, and refined targeting have made email marketing the new workhorse of outbound.
When eyeforpharma Philadelphia 2017 kicks off on April 20, it will offer attendees six in-depth commercial pharma tracks, each focused on a different industry issue. The conference, now in its 15th year, features sessions by more than 50 executive-level thought leaders in just two days.
Not long ago, big data was just a speck on the horizon. Now, health systems are collecting ever-larger quantities of data at the most granular level. Combined with powerful analytics, big data has given rise to a whole new and extremely effective marketing tool: predictive analysis.
Imagine if you could know the name, medical specialty, and practice location of the HCPs who visit your healthcare website. For the first time, you’d have a clear understanding of your traffic. You’d be able to deliver truly customized content and extend an engagement beyond a single website session.
High-performing marketing teams are putting new emphasis on connecting with their audiences as they move through different levels of engagement with a brand. Top marketers are also focused on creating an integrated experience across email, website, and event marketing. For most, implementing these strategies requires a unified vision of each customer.
Have you come home from a conference or a meeting with a pocket full of cards? All marketers of a certain age have had that experience – jotting notes on business cards about a person or a conversation, then carefully tucking them in a Rolodex later.
Imagine receiving an email from your favorite retailer—a store where you’ve spent thousands of dollars over many years—offering you 20% off your first purchase. Now imagine receiving a promotion from a retailer you’ve never heard of advertising double reward points for customers who've spent more than $500 in the last year.
How are you measuring the success of your pharma website? Metrics like “page views” and “time on site” paint a broad picture of website traffic. But they can’t tell you who is visiting, let alone what content individual physicians view, which offers they click on, or what action they take after reading your content.
Fortunately, the next generation of digital measurement provides this kind of insight. When you can identify the HCPs who visit your website, you can even calculate ROI in relation to specific marketing initiatives.
Throughout Q1, we’ve taken a look at how health systems can use email to address a variety of challenges. Whether you need to increase referrals from doctors outside your local community, keep physicians across a geographically dispersed system up-to-date, or respond to a medical emergency, email offers an efficient solution.
