DMD Pharma Innovators Series

DMD strives to keep healthcare marketers current with the latest innovations in email marketing, website visitor identification, and related aspects of digital pharma marketing. To provide you with a broader perspective, our Pharma Innovators Series profiles thought leaders whose companies are developing interesting products that complement DMD's products and services.

Allison Hartsoe, Ambition Data (full interview)

David Reim, Chief Product Officer

I recently spoke with Allison Hartsoe, Founder and CEO of Ambition Data, about the power of using digital data to reconnect, remodel and reimagine relationships with customers and accelerate customer equity.


The abbreviated interview was posted on our blog. The full text of our conversation is below.

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Topics: Pharma Innovator Series

Serge Loncar, CareSpeak Communications (full interview)

David Reim, Chief Product Officer

I recently spoke with Serge Loncar, Founder and CEO of CareSpeak Communications, about the value in today’s marketplace of providing patients with an effortless way to manage their health using an advanced SMS platform like CareSpeak. We also discussed how this helps to achieve better outcomes by engaging patients and caregivers, improving medication compliance, and assisting with care coordination.

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Devesh Verma, Axtria (full interview)

Susan Becker, Senior Director, Product Management: Partner Development

For this month’s installment of our Pharma Innovators blog series, Susan Becker spoke with Devesh Verma, Ph.D., Principal at Axtria, about the importance of bringing real-time data and analytics to bear on marketing decision making.

The abbreviated interview was posted on our blog. The full text of our conversation is below.

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Richard Murphy, BPA Worldwide (full interview)

David Reim, Chief Product Officer

Blog-01.18.2018-628166856.jpgA few weeks ago, I spoke with Richard Murphy, Senior Vice President at BPA Worldwide, about the growing demand for accountability in digital media, particularly as it relates to online brand safety and digital ad fraud.

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