DMD Pharma Innovators Series

DMD strives to keep healthcare marketers current with the latest innovations in email marketing, website visitor identification, and related aspects of digital pharma marketing. To provide you with a broader perspective, our Pharma Innovators Series profiles thought leaders whose companies are developing interesting products that complement DMD's products and services.

DMD Pharma Innovator Series: Regina Paris, Evoke

Edith Hodkinson, Chief of Digital Strategy

Even before the COVID-19 pandemic, HCPs were increasingly relying on digital channels to stay up-to-date in the healthcare industry.

I recently chatted with Regina Paris, VP of Engagement Strategy at Evoke, to discuss how brands are shifting to (and embracing) the vast opportunities of digital outreach, why qualified data sources are so imperative for achieving optimal engagement, and what is unique about HCPs’ digital behavior in the rare disease space.

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, DMD Marketing

DMD Pharma Innovator Series: António Pregueiro, IQVIA

Edith Hodkinson, Chief of Digital Strategy

The COVID-19 pandemic has rapidly changed the pharma marketing and sales environment—accelerating a trend towards digital engagement that was already in motion. I recently sat down with António Pregueiro, VP Life Sciences, and Practice Lead at IQVIA, to discuss the trajectory of a virtual shift in engagement, what constitutes the “good data” required for successful multichannel campaigns, and how life sciences companies can optimize opportunities for both their sales and marketing teams. 

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, Covid-19, Data For Good, DMD Marketing

DMD Pharma Innovators Series: Jane Portman, SVP, General Manager – Merkle Health (full interview)

Edith Hodkinson, Chief of Digital Strategy

I recently spoke with Jane Portman, SVP, General Manager, Merkle Health, to discuss new sales and marketing trends within the pharmaceutical industry--particularly a focus on an increasing “virtual” space in which sales reps are forced to operate. We also talked about why 1:1 marketing is even more critical for pharma brands now, and will be in the future.

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing

Chris Paquette, Co Founder & Chief Executive Officer of DeepIntent (full interview)

David Reim, Chief Privacy Officer

I recently spoke with Chris Paquette, Co Founder & Chief Executive Officer of DeepIntent, about the company’s efforts to improve care and wellness by facilitating better communication between brands, patients, and healthcare professionals. We also discussed DeepIntent’s healthcare technology platform, MarketMatch, which connects advertisers, data providers, and publishers to operate a unified, programmatic marketplace for healthcare marketers.

The abbreviated interview was posted on our blog. The full text of our conversation is below.

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Topics: Email Marketing, Email List Quality, Data Privacy

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