DMD Pharma Innovators Series

DMD strives to keep healthcare marketers current with the latest innovations in email marketing, website visitor identification, and related aspects of digital pharma marketing. To provide you with a broader perspective, our Pharma Innovators Series profiles thought leaders whose companies are developing interesting products that complement DMD's products and services.

DMD Pharma Innovator Blog Series: Rusty Rahmer, GSK

Edith Hodkinson, Chief Digital Officer

What can the pharma industry learn from financial services--particularly in regard to customer experience (CX)? There’s no better person to ask than Rusty Rahmer, Head of Customer Experience Solutions at GSK. Rusty recently shared how his vast experience at an investment management firm has translated to his current work in the pharma universe.

Specifically, we discussed three financial services characteristics that are valuable in the pharma space, why first-party data will be critical in the forthcoming “cookieless world,” and GSK’s strategy for unifying the efforts of 20+ brands.

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, DMD Marketing

DMD Pharma Innovator Series: Brooke Fleming, UCB

Edith Hodkinson, Chief Digital Officer

Customer experience (CX) has always been an area of growth and innovation. But, the past year has seen an accelerated evolution of CX within healthcare--as patients, physicians, brands, and sales teams became more reliant, if not dependent, on digital connectivity.

I recently had a conversation with Brooke Fleming, Head of Omnichannel Marketing & Digital Enablement at UCB, to explore how she is helping to optimize digital omnichannel marketing strategies in order to put the customer front and center--now and in the future. We also discussed why "data drives everything" and what she envisions for omnichannel as the CX evolution continues.

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, DMD Marketing

DMD Pharma Innovator Series: Regina Paris, Evoke

Edith Hodkinson, Chief Digital Officer

Even before the COVID-19 pandemic, HCPs were increasingly relying on digital channels to stay up-to-date in the healthcare industry.

I recently chatted with Regina Paris, VP of Engagement Strategy at Evoke, to discuss how brands are shifting to (and embracing) the vast opportunities of digital outreach, why qualified data sources are so imperative for achieving optimal engagement, and what is unique about HCPs’ digital behavior in the rare disease space.

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, DMD Marketing

DMD Pharma Innovator Series: António Pregueiro, IQVIA

Edith Hodkinson, Chief Digital Officer

The COVID-19 pandemic has rapidly changed the pharma marketing and sales environment—accelerating a trend towards digital engagement that was already in motion. I recently sat down with António Pregueiro, VP Life Sciences, and Practice Lead at IQVIA, to discuss the trajectory of a virtual shift in engagement, what constitutes the “good data” required for successful multichannel campaigns, and how life sciences companies can optimize opportunities for both their sales and marketing teams. 

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, Covid-19, Data For Good, DMD Marketing

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