DMD Pharma Innovators Series

DMD strives to keep healthcare marketers current with the latest innovations in email marketing, website visitor identification, and related aspects of digital pharma marketing. To provide you with a broader perspective, our Pharma Innovators Series profiles thought leaders whose companies are developing interesting products that complement DMD's products and services.
Edith Hodkinson, Chief Digital Officer

Edith Hodkinson, Chief Digital Officer

Edith Hodkinson serves as DMD’s Chief Digital Officer. Edith has worked with pharma marketing clients, both professional and consumer, for more than 20 years to bring innovative, measurable programs to market. Prior to joining DMD, Edith served as President of AccentHealth, the company that created the market for DTC at the point of care. Edith is responsible for DMD’s flagship online behavior monitoring platform AIM, Audience Identity Manager and for building HCP engagement tools that deliver brand results.
Connect with me:

Author's Posts

DMD Pharma Innovator Blog Series: Rusty Rahmer, GSK

Edith Hodkinson, Chief Digital Officer

What can the pharma industry learn from financial services--particularly in regard to customer experience (CX)? There’s no better person to ask than Rusty Rahmer, Head of Customer Experience Solutions at GSK. Rusty recently shared how his vast experience at an investment management firm has translated to his current work in the pharma universe.

Specifically, we discussed three financial services characteristics that are valuable in the pharma space, why first-party data will be critical in the forthcoming “cookieless world,” and GSK’s strategy for unifying the efforts of 20+ brands.

The full text of our conversation is below.

Continue Reading
Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, DMD Marketing

DMD Pharma Innovator Series: Brooke Fleming, UCB

Edith Hodkinson, Chief Digital Officer

Customer experience (CX) has always been an area of growth and innovation. But, the past year has seen an accelerated evolution of CX within healthcare--as patients, physicians, brands, and sales teams became more reliant, if not dependent, on digital connectivity.

I recently had a conversation with Brooke Fleming, Head of Omnichannel Marketing & Digital Enablement at UCB, to explore how she is helping to optimize digital omnichannel marketing strategies in order to put the customer front and center--now and in the future. We also discussed why "data drives everything" and what she envisions for omnichannel as the CX evolution continues.

The full text of our conversation is below.

Continue Reading
Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, DMD Marketing

DMD Pharma Innovator Series: Regina Paris, Evoke

Edith Hodkinson, Chief Digital Officer

Even before the COVID-19 pandemic, HCPs were increasingly relying on digital channels to stay up-to-date in the healthcare industry.

I recently chatted with Regina Paris, VP of Engagement Strategy at Evoke, to discuss how brands are shifting to (and embracing) the vast opportunities of digital outreach, why qualified data sources are so imperative for achieving optimal engagement, and what is unique about HCPs’ digital behavior in the rare disease space.

The full text of our conversation is below.

Continue Reading
Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, DMD Marketing

DMD Pharma Innovator Series: António Pregueiro, IQVIA

Edith Hodkinson, Chief Digital Officer

The COVID-19 pandemic has rapidly changed the pharma marketing and sales environment—accelerating a trend towards digital engagement that was already in motion. I recently sat down with António Pregueiro, VP Life Sciences, and Practice Lead at IQVIA, to discuss the trajectory of a virtual shift in engagement, what constitutes the “good data” required for successful multichannel campaigns, and how life sciences companies can optimize opportunities for both their sales and marketing teams. 

The full text of our conversation is below.

Continue Reading
Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, Covid-19, Data For Good, DMD Marketing

Contact Us

Audience-Identity-Management-ebook-cta

Articles of Interest

Subscribe to Email Updates

MMM Email Authenticaiton eBook