DMD Pharma Innovators Series

DMD strives to keep healthcare marketers current with the latest innovations in email marketing, website visitor identification, and related aspects of digital pharma marketing. To provide you with a broader perspective, our Pharma Innovators Series profiles thought leaders whose companies are developing interesting products that complement DMD's products and services.
Edith Hodkinson, Chief of Digital Strategy

Edith Hodkinson, Chief of Digital Strategy

Edith Hodkinson serves as DMD’s Chief of Digital Strategy. Edith has worked with pharma marketing clients, both professional and consumer, for more than 20 years to bring innovative, measurable programs to market. Prior to joining DMD, Edith served as President of AccentHealth, the company that created the market for DTC at the point of care. Edith is responsible for DMD’s flagship online behavior monitoring platform AIM, Audience Identity Manager and for building HCP engagement tools that deliver brand results.
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Author's Posts

DMD Pharma Innovator Series: Regina Paris, Evoke

Edith Hodkinson, Chief of Digital Strategy

Even before the COVID-19 pandemic, HCPs were increasingly relying on digital channels to stay up-to-date in the healthcare industry.

I recently chatted with Regina Paris, VP of Engagement Strategy at Evoke, to discuss how brands are shifting to (and embracing) the vast opportunities of digital outreach, why qualified data sources are so imperative for achieving optimal engagement, and what is unique about HCPs’ digital behavior in the rare disease space.

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, DMD Marketing

DMD Pharma Innovator Series: António Pregueiro, IQVIA

Edith Hodkinson, Chief of Digital Strategy

The COVID-19 pandemic has rapidly changed the pharma marketing and sales environment—accelerating a trend towards digital engagement that was already in motion. I recently sat down with António Pregueiro, VP Life Sciences, and Practice Lead at IQVIA, to discuss the trajectory of a virtual shift in engagement, what constitutes the “good data” required for successful multichannel campaigns, and how life sciences companies can optimize opportunities for both their sales and marketing teams. 

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing, Covid-19, Data For Good, DMD Marketing

DMD Pharma Innovators Series: Jane Portman, SVP, General Manager – Merkle Health (full interview)

Edith Hodkinson, Chief of Digital Strategy

I recently spoke with Jane Portman, SVP, General Manager, Merkle Health, to discuss new sales and marketing trends within the pharmaceutical industry--particularly a focus on an increasing “virtual” space in which sales reps are forced to operate. We also talked about why 1:1 marketing is even more critical for pharma brands now, and will be in the future.

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing

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