DMD Pharma Innovators Series

DMD strives to keep healthcare marketers current with the latest innovations in email marketing, website visitor identification, and related aspects of digital pharma marketing. To provide you with a broader perspective, our Pharma Innovators Series profiles thought leaders whose companies are developing interesting products that complement DMD's products and services.

Allison Hartsoe, Ambition Data (full interview)

David Reim, Chief Privacy Officer

I recently spoke with Allison Hartsoe, Founder and CEO of Ambition Data, about the power of using digital data to reconnect, remodel and reimagine relationships with customers and accelerate customer equity.


The abbreviated interview was posted on our blog. The full text of our conversation is below.

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Topics: Pharma Innovator Series

TrendMD’s Paul Kudlow (full interview)

David Reim, Chief Privacy Officer

I sat down with Paul Kudlow, MD, the CEO and co-founder of TrendMD. The abbreviated interview was posted on our blog. Below is the full text of our conversation. 

1. What trends do you see among your clients in terms of managing and leveraging information?

Over the last year, I’ve seen a big emphasis on authentication. Authentication comes in all kinds of different forms, but what our publishers really want to know is who is reading their papers. Is it researchers? Is it doctors? What are their specialties? What were they reading before they came to the publisher’s content? They’re not necessarily looking for personal identities, but for information about their readers’ fields and specialties.

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Topics: Pharma Innovator Series