Pharma Innovators

DMD strives to keep healthcare marketers current with the latest innovations in email marketing, website visitor identification, and related aspects of digital pharma marketing. To provide you with a broader perspective, our Pharma Innovators Series profiles thought leaders whose companies are developing interesting products that complement DMD's products and services.

DMD Pharma Innovator Series: Regina Paris, Evoke

Edith Hodkinson, Chief Digital Officer

Even before the COVID-19 pandemic, HCPs were increasingly relying on digital channels to stay up-to-date in the healthcare industry.

I recently chatted with Regina Paris, VP of Engagement Strategy at Evoke, to discuss how brands are shifting to (and embracing) the vast opportunities of digital outreach, why qualified data sources are so imperative for achieving optimal engagement, and what is unique about HCPs’ digital behavior in the rare disease space.

The full text of our conversation is below.

Jane Portman, SVP, General Manager, Merkle Health full interview

Edith Hodkinson, Chief Digital Officer

I recently spoke with Jane Portman, SVP, General Manager, Merkle Health, to discuss new sales and marketing trends within the pharmaceutical industry--particularly a focus on an increasing “virtual” space in which sales reps are forced to operate. We also talked about why 1:1 marketing is even more critical for pharma brands now, and will be in the future.

The full text of our conversation is below.

Jon Bigelow, Coalition for Healthcare Communication full interview

David Reim, Chief Privacy Officer

I recently spoke with Jon Bigelow, Executive Director for the Coalition for Healthcare Communication (CHC), about the importance of advocating for the First Amendment rights of pharma manufacturers and their agencies, as well as how data privacy regulation is changing the future of healthcare communications.                                                                                                                                                                                                                                                         3D graphics image by Quince Creative         

The abbreviated interview was posted on our blog. The full text of our conversation is below.

TrendMD’s Paul Kudlow (full interview)

David Reim, Chief Privacy Officer

I sat down with Paul Kudlow, MD, the CEO and co-founder of TrendMD. The abbreviated interview was posted on our blog. Below is the full text of our conversation. 

1. What trends do you see among your clients in terms of managing and leveraging information?

Over the last year, I’ve seen a big emphasis on authentication. Authentication comes in all kinds of different forms, but what our publishers really want to know is who is reading their papers. Is it researchers? Is it doctors? What are their specialties? What were they reading before they came to the publisher’s content? They’re not necessarily looking for personal identities, but for information about their readers’ fields and specialties.

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