DMD Pharma Innovators Series

DMD strives to keep healthcare marketers current with the latest innovations in email marketing, website visitor identification, and related aspects of digital pharma marketing. To provide you with a broader perspective, our Pharma Innovators Series profiles thought leaders whose companies are developing interesting products that complement DMD's products and services.

DMD Pharma Innovators Series: Jane Portman, SVP, General Manager – Merkle Health (full interview)

Edith Hodkinson, Chief of Digital Strategy

I recently spoke with Jane Portman, SVP, General Manager, Merkle Health, to discuss new sales and marketing trends within the pharmaceutical industry--particularly a focus on an increasing “virtual” space in which sales reps are forced to operate. We also talked about why 1:1 marketing is even more critical for pharma brands now, and will be in the future.

The full text of our conversation is below.

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Topics: Pharma Marketing, Pharma Innovator Series, Healthcare Marketing

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