One-to-one programmatic ad serving starts with a unique digital identifier, the email address. When email data is 100% first-party sourced, opted in, and deterministic, you’ll get the most matches, with the greatest opportunity for reaching and engaging your target healthcare providers.
DMD has at least double the coverage of any other data provider and achieves significantly higher cookie match rates and superior performance for digital ad campaigns.
DMD's consumer database is 100% first-party sourced and deterministic, featuring 40+ ailments plus 17 different cancer types. Patient data is founded on declared interest, is double opted-in and consists of unique lifestyle and demographic overlays (marital status, income range, children in household, empty-nesters, new homeowners) along with historical and future consumer spending behavior overlays. All consumer data is 100% HIPAA compliant.
Using DMD data sets in your programmatic efforts enables you to reach your target audience across all media touchpoints for optimal campaign results. The ability to target your audience 1:1 — with absolute certainty you're reaching your intended audience — leads to greater brand awareness, improved engagement and higher conversion rates.
“People who approve budgets are going to view AIM as a necessary element for measuring the effectiveness of digital marketing spend.”