The 2017 State of Engagement Report, released earlier this year, speaks about the reality of the “Engagement Economy”—the evolving era where everyone and everything is connected. It’s an environment that is opportune for medical device marketers to interact with health systems and physicians, but it also presents challenges.
As we’ve explored in other discussions, physicians are consumers too. Just like B2C customers, they should feel wanted, understood, and connected to their brand.