DMD Intelligence

Using Identity Data To Drive Your Healthcare Staffing Efforts

Lisa Killion

Holiday shopping can be a weary process. Think of how much easier it would be if you could view, in real time—like a fly on the wall, the items your family members were browsing online for their own wish lists? 

That's something healthcare staffing professionals have been asking of Santa for years—to be able to identify, on an individual level, the physicians currently viewing online job posts even if they do not complete an application or set up a profile. Thankfully, the jolly ol' fellow has come through.

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Topics: AIM, Healthcare Staffing

Traditional Recruitment Efforts Can't Hold A Candle To Targeted Email

Christopher Lee, Chief Commercial Officer, Healthcare

With most healthcare systems aggressively competing for a limited number of talented healthcare professionals, traditional recruiting methods are no longer enough. That’s why the most successful staffing professionals today rely on a good email database that includes first-party sourced and opted-in physician email addresses. When this list is combined with deeper insights about each professional’s behavior and preferences, it’s easy to tailor your messages to make a more personal connection.

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Topics: Healthcare Marketing, Healthcare Staffing

Healthcare Staffers: Optimize Outreach By Identifying Physician Hand-Raisers

Christopher Lee, Chief Commercial Officer, Healthcare

In the marketing world, a “hand-raiser” can be summed up in a simple sentence: A person who identifies himself as a prospective customer, to a company, by volunteering contact information. For the marketer, receiving that interest is a choice position to be in.

Physicians who are viewing online job posts are, in a way, raising their hands. But, until recently, unless they took the extra step to hand over their personal information, you couldn’t know for sure which physicians were in the crowd. Rather, it was just a sea of hands—undeterminable through a foggy landscape of aggregate data.

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Topics: Healthcare Staffing, AIM, Physician Engagement

3 Physician List Standards That Improve Healthcare Staffing Efforts

Christopher Lee, Chief Commercial Officer, Healthcare

One of the key tactics for successful healthcare staffing is following up with physicians who have expressed interest in available positions. Since email is physicians’ preferred mode of such communication, it’s important to think about where the email addresses in your database came from so you know you’re reaching the right physician every time.

Fortunately, DMD provides email data that guarantees just that. Specifically, there are three core assurances that speak to our level of physician list quality.

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Topics: Healthcare Staffing, Email Marketing

Who’s Kicking The Tires And Researching Your Health System?

Christopher Lee, Chief Commercial Officer, Healthcare

You’d never go onto a car lot, close your eyes, spin yourself around, then randomly point at a vehicle with the intention of buying it on the spot. A great amount of research and inspection occurs before such a large purchase. While the phrase “kicking the tires” has literal origins in doing just that, it has evolved to also encompass the process of reading consumer reviews, researching safety features, and figuring out if you can realistically afford new wheels.

The same course of action applies to physicians contemplating a job change. The thought of a physician showing up at a hospital’s door and declaring, “I’m readyhire me!” is appealing to healthcare staffing professionals, but it’s not realistic. Physicians also do plenty of research before making life-changing decisions—checking out your practice opportunities along with accompanying financial and lifestyle benefits.

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Topics: Healthcare Staffing

Physician Candidates Are Knocking At Your Door. Are You Answering?

Christopher Lee, Chief Commercial Officer, Healthcare

Knock, knock.

Who’s there?

Orange.

Orange who?

Orange you going to contact me about that physician position I’m interested in?

If healthcare staffing was as elementary as a knock-knock joke, healthcare staffing professionals would have an easier time filling vacancies. At the very least, knowing exactly which physician candidates are knocking at your virtual door would ease the process considerably.

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Topics: Healthcare Staffing, Health Systems Marketing

Make Email An Integral Part Of Your Physician Outreach Plan

Christopher Lee, Chief Commercial Officer, Healthcare

Healthcare staffing professionals are no strangers to physician outreach, emphasis on the “out” in outreach. The more proactive they are with their outbound communications, the greater the chances they’ll connect with interested physicians—just like the more at-bats a baseball player gets, the more opportunities he has to get a hit.

Unfortunately, that doesn’t make him a great ball player.

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Topics: Health Systems Marketing, Healthcare Staffing

Healthcare Staffing: No Time For Trial And Error

Christopher Lee, Chief Commercial Officer, Healthcare

Thomas Edison is quoted as saying, “I have not failed. I've just found 10,000 ways that won't work.” When you’re a scientist working on one of the greatest inventions of all time, you have the luxury of a 1/10,000 trial-and-error rate.

When you’re a healthcare staffing professional, there’s no room for error and barely any time for trial. A physician vacancy is a ticking time bomb. Yet, many staffing attempts don’t take into consideration factors that negate failure and boost success in the quest to fill empty positions.

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Topics: Health Systems Marketing, Healthcare Staffing

Referral Leakage Is A Revenue Vampire. Email Stops The Bleed

Christopher Lee, Chief Commercial Officer, Healthcare

Cost of referral leakage for U.S. health systems comes in at an estimated $78-$97 million of revenue for every 100,000 physicians, per year. There are other costs to consider as well. For example, when patients are referred out-of-system, coordination of care is often interrupted—impacting patient outcomes. An out-of-network specialist may also order scans or therapies that don’t adhere your health system’s quality standards, compromising patient safety and ultimately the hospital’s reputation.

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Topics: Health Systems Marketing, Healthcare Staffing

ASPR 2018 Revolutionize Your Recruitment Strategies

Christopher Lee, Chief Commercial Officer, Healthcare

Last week my colleague, Chris Lee, suggested a few presentations that may be valuable as you build your 2018 ASPR conference itinerary.  His presentation entitled “No Login Required: Identify The Physicians Reading Your Job Posts,” will discuss the leading benefits of housing our audience identity management technology on your recruitment website.

One of the most important uses—indicated by its inclusion in the presentation’s title—is the ability to capture information about potential candidates without requiring them to log in or create a profile on your website. When you know who is on your site and what they are doing, you can proactively partner with them.  

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Topics: Health Systems Marketing, Healthcare Staffing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.