DMD Intelligence

HCIC 2018: Things To Do In Scottsdale, AZ

Christopher Lee, Chief Commercial Officer, Healthcare

Scottsdale, AZ is known for its great fall weather, with temperatures averaging around 75 degrees in November. There’s also lots to see and do in the area. That’s why if you’re headed to the 22nd Annual Healthcare Internet Conference (HCIC), you’ll want to set aside a little time in your busy schedule to explore some of the highlights.

Whether you want to experience the art galleries, indulge in specialty food drinks, or visit Frank Lloyd Wright’s former residence, there’s sure to be something that appeals to your senses.

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Topics: Healthcare Marketing, DMD News

AIM Joins DMD’s Email In BPA Worldwide Certification

Dale Benner, Senior Director, Product Management

Nothing is certain in this world except for death and taxes, according to Benjamin Franklin. If we’ve reached a third “certainty”, it’s arguably technology’s constant evolution—something Greg Satell speaks about in his recent Harvard Business Review article. This evolution requires ongoing adaptation, not only from consumers but also those who innovate—if they wish to remain competitive.

Unfortunately, due to the speed at which technology reinvents itself, innovation isn’t always rooted in compliance. A company’s shortcuts puts clients at risk. On the other hand, a company’s fierce devotion to hold itself responsible—and pass the resulting compliance along to its clients—is what makes one an industry leader. With our patent-pending Audience Identity MangerSM (AIM) technology recently receiving certification for its conformance to the BPA Worldwide standards for audience qualification and IAB Data Best Practices, we are leading the charge in responsible digital marketing.

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Topics: Healthcare Marketing, AIM, DMD News

AIM Technology Earns BPA Worldwide Certification

Roger Korman, President

DMD’s core values represent our ardent dedication to clients and partners. Two of those values in particular, industry leadership and integrity, have been recognized once again. Our patent-pending Audience Identity ManagerSM (AIM) technology recently earned BPA Worldwide certification for its conformance to the BPA Worldwide rules for audience qualification and IAB Data Best Practices.

We already maintain the first and only physician email database fully audited and classified as a verified source by BPA Worldwide. Now, after a thorough assessment, our AIM platform joins email in this highly-regarded “place at the podium.”

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Topics: Healthcare Marketing, AIM, DMD News

FiercePharmaMarketing Forum: 5 Must-See Sessions

David Reim, Chief Privacy Officer

Next week I’m headed to New York for the FiercePharmaMarketing Forum, a two-day conference that aims to help pharma marketers put the latest marketing techniques into action. Speakers from leading pharmaceutical companies will share their experiences using new technologies to implement a variety of marketing programs, including branded and unbranded, DTC, and social media. I’m particularly interested in the following sessions:

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Topics: Pharma Marketing, DMD News

DMD Team Members Share What They Are Most Thankful For This Year

Roger Korman, President

To Our Friends and Colleagues,

Thank you for giving us so much—our families, rights, freedom, economy, and health. Even with all of the many compromises we make and endure, we have so much to be thankful for this Thanksgiving.  

Our lives started with our mothers who gave us life and sustenance before we came into this world. This Thanksgiving, I would like to give thanks to my mother, who made sure I had two new Kleenex tissues everyday, folded into quarters and then tucked into my pants pocket when I went off to kindergarten. She would inspect me up and down before deeming me fit to walk into PS 222 in Brooklyn.

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Topics: DMD News

HCIC 2017: Keeping It Weird In Austin

Christopher Lee, Chief Commercial Officer, Healthcare

Are you headed to HCIC 2017? If so, get ready to balance a busy agenda with some Texas fun.

The 21st Annual Healthcare Internet Conference is packed with informative sessions on some of our favorite topics, including digital marketing and big data. It’s also being held in one of our favorite cities: Austin.

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Topics: Health Systems Marketing, DMD News

Judging the 2017 MM&M Awards: A Few Takeaways

Joe Mastracchio, Executive Vice President for Channel Strategy

One of the most anticipated events in healthcare marketing is right around the corner. The 2017 MM&M Awards will be held next Thursday, October 19 at Cipriani Wall Street.  A few lucky DMD team members will be attending, and like many of you, we’ll be waiting anxiously to hear the winners announced.

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Topics: DMD News, Audience Identity Management, Pharma Marketing

Healthcare Clients Give DMD Top Marks For Email Marketing Services

Roger Monaco, Director of Account Management

Earlier this year, we conducted a Customer Engagement Survey to learn how our email marketing clients rate DMD’s products and services.

We couldn’t have been happier with the results:

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Topics: DMD News, Pharma Marketing, Email Marketing

Having trouble keeping up with developments in digital marketing?

Roger Korman, President

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Topics: DMD News

Check out IIR USA's podcast featuring DMD President Roger Korman, Ph.D.

Lauren Berger

The below article was obtained from IIR USA:

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Topics: DMD News

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.