DMD Intelligence

Don’t Fall Prey To Data Decay: 4 Ways To Boost CME Registration

Christopher Lee, Chief Commercial Officer, Healthcare

Every human needs to eat in order to survive. The challenge of supermarkets, restaurants, and the recently-popular meal planning services is to get you to choose their goods over the competitor.

The continuing medical education (CME) world resonates similarly. Physicians are required to obtain CME credits in order to retain licensure (aka, their "meal ticket"), but the trick is getting them to attend your events.

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Topics: Health Systems Marketing, CME Programs

Email + Web: A Multichannel Approach To CME Event Marketing

Tighe Blazier, Chief Commercial Officer, Healthcare Communications

This is the sixth and final blog in our “Digital Marketing to Physicians” series, which has contemplated how health systems, medical device manufacturers, and healthcare recruiters can use digital marketing to engage specific physician audiences. Thus far we've focused on email deliverability, the importance of digital tools in physician outreach, using physician data to improve recruiting efforts, benefits of using digital tools over print, and optimizing campaigns by ensuring mobile-readiness. This installment explores how you can integrate multichannel efforts to better promote CME and other events.

Just as the physician recruiting landscape has faced challenges in the last few years, so has the arena of CME marketing. Physicians have experienced cuts in clinician educational budgets and some—in part due to the physician shortage—have had to be more judicious selecting the conferences they attend, with limited time allowed away from busy offices.

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Topics: Health Systems Marketing, CME Programs

Know Your Website Visitors to Integrate Health System Marketing

Christopher Lee, Chief Commercial Officer, Healthcare

High-performing marketing teams are putting new emphasis on connecting with their audiences as they move through different levels of engagement with a brand. Top marketers are also focused on creating an integrated experience across email, website, and event marketing. For most, implementing these strategies requires a unified vision of each customer.

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Topics: CME Programs, Health Systems Marketing, AIM, Audience Identity Management

Alliance 2017: After Hours in San Francisco

Roger Korman, President

If you’re attending Alliance 2017 this week in San Francisco, you may have trouble choosing which of the 85 sessions to attend. But don’t let busy days keep you from sampling some of the city’s most popular restaurants and tourist sites. We’ve highlighted a few that are within walking distance of the conference hotel.

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Topics: Health Systems Marketing, CME Programs, AIM, Audience Identity Management

How to Use Targeted Email to Get More CME Registrants

Roger Korman, President

We know you want to get more registrants for your CME events. Identifying and reaching more interested physicians, based not only on specialty, but on geography and case mix, is the foundation of a successful marketing campaign. We also know you have time and budget constraints. You need your CME outreach to get results the first time, every time.  

After deploying 30,000 email marketing campaigns, we’re convinced targeted email is the most effective way to communicate with physicians. And that makes it a powerful tool for increasing CME registrations on the same budget.

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Topics: CME Programs, Email Marketing, Health Systems Marketing, Precision Targeting

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.