DMD Intelligence

Increase Physician Engagement With Audience Identity Data

Dale Benner, Senior Director, Product Management

Timing is everything—both in life and also in marketing.

Perhaps you’re considering a trip to the Grand Canyon and you suddenly get an email with links to hotel deals, airfare specials, and tours of the South rim. Such a well-timed message may encourage you to go ahead and book these details. This makes your vacation planning quick and painless.

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Topics: Pharma Marketing, AIM: Digital Journey

Channel Optimization In Pharma: Looking Beyond Your Brand Websites

Dale Benner, Senior Director, Product Management

Multichannel is one of the biggest buzzwords in marketing, but this week it’s time to get down to business and define what it really means for pharma.

At the Channel Optimization in Pharma Marketing conference, experts from AstraZeneca, GSK, and other pharma organizations will connect the dots between multichannel, data, and physician engagement.

On Thursday, I’ll join them to talk about how audience identity data—and specifically, “digital journey” data from our online ecosystem of 300 medical websites—is essential to optimizing physician marketing across channels.

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Topics: Pharma Marketing, AIM: Digital Journey

ICYMI: Understand Physician Behavior On Your Medical Website And 300 Others

Dale Benner, Senior Director, Product Management

The last two years have brought major changes to the way pharma marketers plan, evaluate, and refine digital marketing strategies. After relying on aggregated website data for 20 years, marketers finally have access to individualized data about the online behavior of opted-in HCPs.

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Topics: Pharma Marketing, AIM: Digital Journey

What New Data Tells Pharma Marketers About HCP Browsing Behavior

David Reim, Chief Privacy Officer

Some physicians are bookworms. When they visit a medical website, they settle in and devour all the available content. Others are more like butterflies, landing on a website just long enough to sample an article or two before being drawn away by another, more enticing headline.

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Topics: Pharma Marketing, AIM: Digital Journey, Audience Identity Management

See Your Target HCPs Across Hundreds Of Medical Websites

David Reim, Chief Privacy Officer

“Will my 2018 digital marketing campaigns attract and convert enough of my target HCPs?”

For most pharma marketers, that’s the million-dollar question. Literally.

As pharma continues to redirect billions of marketing dollars to digital channels, developing effective campaigns is mission-critical. And campaign success depends on having precise information about the online habits of your target audiences.

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Topics: AIM: Digital Journey, Pharma Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.