DMD Intelligence

Jacki Sibert, Product Manager, Data

Jacki Sibert, Product Manager, Data

Jacki Sibert has been a core part of the DMD enterprise for 24 years. She rose to her current position as Data Product Manager based on her vast knowledge and expertise in account management, sales, data licensing, deployments, and acquisition. In her current role, Jacki leads the data team’s efforts surrounding in-licensing, out-licensing, and building of data files. Her commitment to improving the customer experience for all clients speaks to Jacki’s dedication to DMD’s growth and success.

Author's Posts

Don’t Get Hooked By A “Knock-Off” Email List

Jacki Sibert, Product Manager, Data

On a recent visit to New York City, vendors lined the streets, hawking counterfeit designer purses. At first glance, the bags seem genuine—but the illusion shattered upon closer scrutiny. All you have to do is touch the “leather,” examine the stitches, and check the lining to see you’re dealing with a fake.

Many of the email lists on the market today have the same authenticity problem. On the surface, they may seem impressive but the allure quickly fades when you take a closer look. The lists may be pieced together from unreliable sources and even if the addresses were at one time valid, by now they are out of date.

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Topics: Pharma Marketing, Email List Quality

Alumni Outreach: Harness The Power Of The AMA Physician Masterfile

Jacki Sibert, Product Manager, Data

For most health systems, alumni relations are a key component of physician outreach.  Maintaining strong relationships with former residents and fellows pays off in countless ways. For example, building a strong alumni community benefits hospitals indirectly by generating goodwill. At the same time, keeping alumni up-to-date on your medical strengths translates into increased referrals, both locally and from across the nation.

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Topics: Email Marketing, Health Systems Marketing, Healthcare Staffing, Physician Engagement

Q&A: Your Email Database Questions Answered

Jacki Sibert, Product Manager, Data

Email marketing has been around for so long -- and has consistently delivered such good results -- that marketers sometimes assume all email providers are more or less the same. Or that an email database is a commodity, and it doesn’t really matter which one you choose.

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Topics: Email Marketing, Pharma Marketing, Email List Quality

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.