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Putting Actionable Insights Into Motion For Improved Physician Recruiting

DMD Connects

When you go to a five-star restaurant, it’s usually the chef’s culinary expertise that makes the experience truly memorable. For hospitals, having the best physicians on staff is also essential to serving up excellent care.

In today’s competitive landscape, the more information healthcare staffers have about physicians seeking job opportunities, the more proactive they can be in attracting the most talented doctors to their teams. Traditional web analytics only provide aggregate data—no specifics—leaving viable leads to turn cold. DMD’s Audience Identity ManagerSM (AIM) platform can provide an important advantage.

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Topics: Audience Identity Management, AIM

Aligning Hospital Marketers And Healthcare Staffers: A Message From Santa And His Elves

DMD Connects

Health system CEOs have a substantial undertaking. Given the current spirit of the holiday season, you might compare a CEO to a certain jolly fellow in the North Pole and the great responsibility that accompanies his role.

Of course, Santa’s advantage is that he has all those extra helpers. If you’ve ever seen Elf or a similar holiday movie, you know his elves are efficient, productive, and happy. To quote Will Ferrell’s character, “Smiling’s my favorite.” And, elves are always aligned in mission—something not always possible for hospital marketing and healthcare staffing departments, given their varying responsibilities.

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Topics: Healthcare Staffing, Email Campaign Design & Deployment, Healthcare Marketing

Using Identity Data To Drive Your Healthcare Staffing Efforts

DMD Connects

Holiday shopping can be a weary process. Think of how much easier it would be if you could view, in real time—like a fly on the wall, the items your family members were browsing online for their own wish lists? 

That's something healthcare staffing professionals have been asking of Santa for years—to be able to identify, on an individual level, the physicians currently viewing online job posts even if they do not complete an application or set up a profile. Thankfully, the jolly ol' fellow has come through.

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Topics: Healthcare Staffing, AIM

The ABC’s of Multichannel Marketing

DMD Connects

One of the most popular buzzwords in marketing today is “multichannel.” But what is it really all about? In this post, we answer your top three basic questions about multichannel marketing.

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Topics: Accountable media, Pharma Marketing, AIM

Eyeforpharma 2017: Food, History, and Other Adventures

DMD Connects

This year's eyeforpharma Philadelphia promises to be an information-packed two days, when hundreds of pharma folks will descend on the city.  We encourage you to budget a little extra time and see some of what "The City of Brotherly Love" has to offers its visitors – no matter what your interests.

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Topics: Physician Engagement, Pharma Marketing, AIM

4 Not-To-Miss Sessions at eyeforpharma Philadelphia 2017

DMD Connects

When eyeforpharma Philadelphia 2017 kicks off on April 20, it will offer attendees six in-depth commercial pharma tracks, each focused on a different industry issue. The conference, now in its 15th year, features sessions by more than 50 executive-level thought leaders in just two days.

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Topics: Audience Identity Management, Pharma Marketing, AIM

3 Ways to Jumpstart Your Agency's Strategic Impact in Pharma Marketing

DMD Connects

As regulatory changes drive budget considerations for pharmaceutical companies, medical marketing agencies are feeling the pinch in their financial relationships with their pharma clients. The days of percentage-based contracts are long gone and even secure retainer agreements are trickling off in favor of more transparent methods of compensation.

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Topics: Pharma Marketing

Extending the Pharma Product Life Cycle

DMD Connects
The Affordable Care Act is driving wholesale change for the pharmaceutical industry, requiring new approaches to strategic marketing and product life cycle management. Prescribing decisions, previously left largely in the hands of practitioners, are now shared by other financial stakeholders such as payers and healthcare administrators. The growth of new healthcare delivery models, like accountable care organizations (ACOs), is accentuating this trend.
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Topics: Email Marketing

Overcoming a Reduced Pharma Sales Force

DMD Connects

Three Ways Email Marketing Can Drive More Customer Interactions

The past decade was rough on pharmaceutical reps. Drug companies slashed their sales forces; in 2006, a watershed year, the industry lost more than 60,000 sales jobs, reducing the U.S. pharmaceutical sales sector by more than 60 percent in the last decade. Today, there are only about 80,000 drug reps in the United States. On the provider side, the number of physician no-sees jumped from one in five in 2009 to almost one in two in 2014.

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Topics: Email Marketing, Pharma Marketing

DMD and Truth On Call partner to create largest authenticated, opt-in healthcare professional database for text-based market research

DMD Connects

Rosemont, Ill., December 4, 2012—DMD, a leading digital communication channel innovator in delivering measurable returns to its clients and their partners, has joined forces with Truth On Call, an innovative market research firm that provides the industry’s fastest way to get opinions from authenticated, pre-screened healthcare professionals (HCPs).

By sending multiple choice or open-ended questions via text message, Truth On Call enables the healthcare industry to immediately ascertain answers from thousands of physicians, physician assistants, nurse practitioners, optometrists, pharmacists, dentists, and hospital chief financial officers.

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Topics: DMD News

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.