DMD Intelligence

Andrew Munro, Senior Vice President, Healthcare

Andrew Munro, Senior Vice President, Healthcare

Senior Vice President, Healthcare
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Why Email Is The Nucleus Of Healthcare Marketing

Andrew Munro, Senior Vice President, Healthcare

Heraclitus’s wisdom regarding change as the only constant was updated in modern times by Stephen Covey, known mainly for his highly circulated book, “The 7 Habits of Highly Effective People.” Covey expanded the constants in life to change, choices, and principles.

All three apply to email’s role in healthcare marketing—and the argument can be made that email itself is a constant.

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Topics: Email Marketing, Email List Quality

Getting To The Heart Of The Matter: Why Email Is Essential For Hospital Growth

Andrew Munro, Senior Vice President, Healthcare

Valentine's Day is a day when we tell our loved ones how much they mean to us. We're reminded of how important those people are and why we cherish them in our lives.

For many, these expressions of love and appreciation often go unsaid on a day-to-day basis. It shouldn't take a once-a-year holiday to be the reason we reach out to those who fulfill our lives. Similarly, a once yearly or once monthly newsletter is far too infrequent of a way to reach out to your healthcare providers and  let them know how important they are.

If you’re not consistently using email in your hospital marketing strategy or only employ it in a limited capacity, you are missing out on considerable opportunities to make strong, meaningful connections with your physician base.

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How To Provide An Optimal CX For Physicians (And Patients)

Andrew Munro, Senior Vice President, Healthcare

In healthcare marketing, you’re always looking ahead. Learning from past strategies, whether successful or not, is crucial for ensuring the effectiveness of future programs. This is exactly what a panel of 19 marketing experts had in mind when they contributed to an infographic predicting what they believe to be the top concerns for brands in 2019.

Not surprisingly, the concept of customer experience (CX) rose to the top. Healthcare marketers are increasingly tuned in to the fact that the “end user,” be that a physician within your health system or a potential patient in your community, wants to be treated like a human—not an inbox. To up the ante, your target audience members also don’t want to be seen as a stranger; they need to believe you value their time and interests and will provide personalized content that fulfills that desire.

The key in achieving this level of human-to-human personalization—and resulting trust—lies in the quality and depth of your data.

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Topics: Precision Targeting, Email Marketing, Physician Engagement

Key Takeaways From A Year Of Hospital Conferences

Andrew Munro, Senior Vice President, Healthcare

Healthcare conferences typically draw a wide range of marketing experts, and this year was no exception. We heard many of these experts speak across numerous events: presenting on the changing scope of hospital marketing, the role of digital strategists, and the promise email offers within the competitive physician recruitment landscape.

While all of the conferences we attended in 2018 provided great insights, a few of them rose to the top with regards to quality, depth, and applicability.

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Topics: Email Marketing, Healthcare Marketing

Top 3 Hospital Marketing Must-Dos: Your 2019 Checklist

Andrew Munro, Senior Vice President, Healthcare

In 2018, hospital marketers faced a number of challenges. Attracting—and retaining—referrals, building physician loyalty, and growing service lines are always top of mind for hospital marketers. As we head into the new year, the goal of maintaining top marks on the U.S. News & World Report Best Hospitals list takes center stage.

The good news is, a responsible email approach is an effective way to address these challenges. As 2019 inches closer by the minute, keep these three things at the top of your hospital marketing checklist:

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Topics: AIM, Email Campaign Design & Deployment, Health Systems Marketing

Top 10 Blogs For Healthcare Marketers In 2018

Andrew Munro, Senior Vice President, Healthcare

This year was filled with a number of significant developments for healthcare marketers. The rising demand to respect individual privacy rights dominated conversations surrounding digital marketing, as did the increasing importance of using data-driven email marketing tools to increase physician engagement and retention.

Our most popular 2018 blogs covered many of these issues. Here’s a quick look.

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Topics: AIM, Email Marketing, Healthcare Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.