Deliverability is something all email marketers work to perfect. What good is your message if it never lands in the intended inbox? Following certain standards ensures you’ll achieve high deliverability, but some email service providers (ESPs) go above and beyond the typical requirements in order to protect their users.
Gmail is one of those providers. It’s also the most popular ESP, which presents a significant challenge for healthcare marketers wanting to get their communications in the hands of healthcare providers.