DMD Intelligence

Gmail: Strategies To Get Past Inbox Filtering

Jerrad Rickard, Vice President, Email Product Lead

Deliverability is something all email marketers work to perfect. What good is your message if it never lands in the intended inbox? Following certain standards ensures you’ll achieve high deliverability, but some email service providers (ESPs) go above and beyond the typical requirements in order to protect their users.

Gmail is one of those providers. It’s also the most popular ESP, which presents a significant challenge for healthcare marketers wanting to get their communications in the hands of healthcare providers.

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Topics: Email Marketing, Email List Quality

[Webinar] Data Privacy Legislation Picking Up Speed: State And Federal Update

David Reim, Chief Privacy Officer

In the last nine months, the data privacy landscape has evolved at an accelerated pace--and shows no signs of slowing.

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Topics: Email Marketing, Email List Quality

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.