DMD Intelligence

[Video] Email Authentication

Jerrad Rickard, Director of Product Management: Email

Authenticity is important in a variety of purchasing situations, from fine art to sports memorabilia. You’d be more than disappointed to find out something you spent your hard earnings on was not what it was made out to be, which is why guarantees are standard.

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Topics: Email Campaign Design & Deployment, Email Marketing

Clearing The Confusion Of HIPAA Compliance

David Reim, Chief Privacy Officer

Is your email database compliant with the Health Insurance Portability and Accountability Act of 1996 (HIPAA)?

This is one of the most frequent questions we hear in our conversations with hospitals. For healthcare marketers, this is a valid concern since HIPAA is closely monitored and comes with strict penalties that can result in millions of dollars in fines.

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Topics: Email Campaign Design & Deployment, Email Marketing

[Video] Email Testing For Better Results

Jerrad Rickard, Director of Product Management: Email

In order to optimize your email campaigns, there is one thing you need to be doing continuously: testing. If you’re just starting to test, we suggest you begin A/B testing with one variable at a time. Although A/B testing can be simple, such as identifying if a question or statement works better as a subject line, it’s important to establish an objective and hypothesis for your tests. This ensures you know what is being tested and why.

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Topics: Email Campaign Design & Deployment, Email Marketing

Wishing All Healthcare Marketers Great Success In 2019

Roger Korman, President

The New Year is about change. People make resolutions to lose those stubborn 10 pounds or quit French fries. Some vow to spend more time with family and less time in the office. It’s a new day, a new dawn, as the song says. Of course, we tend to keep the good things in our lives as the calendar turns—those things which we can rely on and are familiar with.

As marketing professionals, you know what you need to change and what you need to keep in your mix. Email is a keeper, with its high potential for targeted reach and deep engagement.  

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Topics: Email Marketing, Healthcare Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.