The phrase “More is not always better” has great validity—otherwise it wouldn’t be such a well-known quote. What’s often left off is the second half of the truism, “Sometimes, it’s just more.”
It’s an attitude that applies to healthcare marketing in a few ways, but particularly when you’re considering physician email lists. You can buy a database from any number of vendors and get hundreds, thousands, or even hundreds of thousands of email addresses—and believe you now have the avenue to reach all those healthcare providers’ inboxes.