DMD Intelligence

Top 6 Healthcare Marketing Must-Do’s for 2017

Roger Korman, President

Recently, the McKinsey Global Institute (MGI) reported that previous research on big data may have underestimated its future business impact. Healthcare, in particular, has captured less than 30% of the potential value that MGI predicted more than five years ago. What are the key challenges?  Many companies still struggle to incorporate data and analytics into a core strategic vision. In other words, to make data work for you, you have to be clear on its purpose and how you’ll put it into action.

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Topics: Pharma Marketing, AIM, Audience Identity Management

10 Best DMD Blogs of 2016

Roger Korman, President

It’s been a busy year in digital healthcare marketing. Email marketing continued to be one of the most productive digital channels, though refinements were necessary to meet the needs of mobile users and millenials. Low-see/no-see rules, heavy patient loads, and overflowing email inboxes forced marketers to rethink proven communication strategies. And concerns about digital ad fraud increased the demand for accountable media.

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Topics: Pharma Marketing, Email Marketing, AIM, Audience Identity Management

Why Your Healthcare Website Needs to be Pharmacist Friendly

Roger Korman, President

Audience identity management technology is revealing some unexpected insights about visitors to healthcare websites. The most startling news may be that less than 10% of visitors to healthcare sites are physicians. Only slightly less surprising is our recent discovery that 20% of all visitors are pharmacists. If you haven’t viewed your website through the eyes of a pharmacist recently, it’s probably time to do so.

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Topics: Audience Identity Management, Pharma Marketing, AIM

Overcome Low-See/No-See Rules with These Proven Strategies

Roger Korman, President

The impact of low-see/no-see rules, smaller sales teams, and increased reliance on digital communication channels continues to be a hot topic for pharma marketers. Research from ZS Associates indicates that only about 50% of physicians in top specialties, like neurology and cardiology, are generally accessible to sales reps. To compensate, marketers are bombarding physicians with brand messages.

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Topics: Audience Identity Management, Email Marketing, Pharma Marketing, AIM

Strong Health System Brands Start with Email

Roger Korman, President

Developing a compelling hospital or health system brand is critical in today’s changing healthcare environment. In the coming years, the U.S. is expected to experience a physician shortage, an increase in demand for medical services, and many challenges associated with the shift to performance-based reimbursement models.

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Topics: Physician Engagement, Email Marketing, Healthcare Staffing, Health Systems Marketing

DMD Wins for Innovation at “Big Data” Conference

Roger Korman, President

At last week’s “Big Data for Big Decisions” conference, MM&M gave four companies the opportunity to share their latest digital healthcare technologies with an audience of pharma marketers, agencies, and ad-serving and data companies. Marc Iskowitz, editor of MM&M and the conference moderator, asked attendees to choose the best solution for each of three situations. DMD had a great day, winning two of the categories and tying for a close second in the third.

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Topics: Audience Identity Management, Pharma Marketing, AIM

Happy Birthday, DMD!

Roger Korman, President

Thursday, December 8th is our birthday – actually two birthdays – we are 10 years old exactly as a publicly traded corporation and we are 111 years old as the first direct marketing company in the United States.

On December 8, 2006, one of our parents, Aptilon, was officially listed on the Toronto Stock Exchange.  Aptilon acquired Direct Medical Data in 2009 and renamed it DMD Marketing Corp. Then, in 2013, we changed the name of the whole corporation to DMD Digital Health Connections Group, Inc., which you can find today on the Toronto Stock Exchange under the ticker symbol DMG.H. 

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Topics: Pharma Marketing, AIM, Audience Identity Management

Surprise! How Physicians Really Use Your Website

Roger Korman, President

Though the Web has been around for 20 years, pharma marketers still struggle to understand precisely how HCPs use their brand websites. Google Analytics can identify your most popular content, determine what people are searching for on your site, and provide other aggregate performance data. But, as you know, it can’t provide specifics about individual website visitors. It can’t tell you what content works best by specialty or what path physicians, as compared to mid-level prescribers or nurses, follow across your website.

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Topics: AIM, Pharma Marketing, Physician Engagement

'Big Data for Big Decisions' Conference

David Reim, Chief Privacy Officer

These days we’re all struggling to make the most of digital advertising. Innovations like programmatic bring benefits, but also very real concerns about ad fraud and media accountability. Big data offers insights regarding target audiences, effective media strategies, and efficient media buying. Yet it can also be overwhelming.

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Topics: Audience Identity Management, AIM, Pharma Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.