DMD Intelligence

Designing Emails For Multiple Mobile Platforms

Roger Korman, President

There's a reason that mobile is the new buzzword in email marketing: healthcare professionals (HCPs) open 60 percent of their emails on a mobile device. Optimizing your email campaign for mobile cannot be approached with a push-of-a-button mentality. To fully leverage the opportunities inherent in today's mobile platforms, marketers must offset the limitations of mobile with responsive design programming. If an email is not easily read on a mobile device, the likelihood of that email being deleted or ignored is as certain as death and taxes.

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Topics: Email Marketing, Health Systems Marketing, Email Campaign Design & Deployment

Creating a Digital Experience Through Digital Communication

Roger Korman, President

DMD’s statistics show that two-thirds of all healthcare professional (HCP) email is opened on a mobile device. Why is that important for brand managers working with HCPs? If you’re not designing for mobile, you’re not creating a compelling digital experience for two-thirds of your audience.

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Topics: Email Campaign Design & Deployment

Targeting the Right Audience for Emails

Roger Korman, President

Email marketers have long recognized that segmenting email databases to find the right target audience leads to better campaign performance. According to Marketing Sherpa's Email Marketing Benchmark Report, 32 percent of marketing execs ranked segmenting their email database as a top objective for the coming year. In addition, 52 percent said there was a significant need for improvement in segmenting their email databases.

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Topics: Email Marketing

What Should an Email List Cost?

Roger Korman, President

It's something of a paradox that the highest performing digital marketing channel receives the smallest piece of the digital spend pie. According to Cegedim Strategic Data, a healthcare marketing and promotions audit provider, of the 6 percent of total marketing spend devoted to digital channels, email receives a meager 15 percent. It's no wonder that brand managers look for ways to squeeze the most bang from their email campaign buck.

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Topics: Email Marketing

Targeted Content: The Secret to Successful Email

Roger Korman, President

You wouldn't dream of trying to sell a product without patient cohort or physician audience demographics. It's no secret that effective marketing begins with knowing whom your targets are, what they need, and how your product can improve their lives. While this may seem like Remedial Marketing 101, these principles somehow fall by the wayside in physician email marketing.

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Topics: Email Marketing, Health Systems Marketing

7 Creative Imperatives for Physician Email Marketing

Roger Korman, President

Likely, emailing physicians is not novel to you. Email has been a staple of the pharmaceutical marketing arsenal for long enough that it has become routine to marketers. The problem is that experience doesn't necessarily translate to efficacy. Perhaps you regard your email marketing practices as tried and true, but alternative approaches may make your message more impactful.

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Topics: Email Marketing

Components of a Successful Physician Email Campaign Part II

Roger Korman, President

Your campaigns fall flat because they aren't driven by insights about how your target interacts with technology and the email channel. The core components of a successful physician email campaigns are about delivering email that is accessible across multiple mobile devices. In Components of a Successful Physician Campaign Part II, we examine how optimal content and design creation drives measureable campaign results.

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Topics: Email Marketing, Health Systems Marketing

Components of a Successful Physician Email Campaign: Part I

Roger Korman, President

Effective marketing campaigns begin with planning, gathering and analyzing well-formulated data, and setting clear campaign goals and benchmarks for success. If you don’t know what you’d like to achieve, you can’t gather productive data. In Components of a Successful Physician Email Campaign: Part I, we address the preliminary strategies of audience engagement.

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Topics: Email Marketing

Code Blue: 7 Signs Your Physician Email Campaign Needs Resuscitation

Roger Korman, President

You've spent countless hours designing your email marketing campaign, from working with the creative team to writing and designing content, to securing approval from various stakeholders. Everything looks great so you green-light the campaign, satisfied that you’ve created a replicable format for your email campaign that can be used time and again.

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Topics: Email Marketing, Health Systems Marketing

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.