DMD Intelligence

Rosemont, Ill., October 20, 2011— DMD President Roger Korman, Ph.D, delivered an email marketing presentation, entitled “Myths and Secrets of HCP Email – How You Can Overcome Them for Effective Audience Engagement,” at the Xel Digital Pharma East conference. More than 600 pharmaceutical brand managers and digital marketing experts attended the conference on October 17 to 20 at the Lowe’s Hotel in Philadelphia. Attendees rated Korman’s presentation as one of the top 10 of 60 presentations delivered during the four-day meeting.

In his presentation, Korman addressed eight myths related to email delivery, medical-legal review involvement during the creative process, and health care professional outreach techniques. He divided the responsibility for successful campaigns between the client and vendor, and he highlighted each party’s role.

Rosemont, Ill., October 18, 2011—DMD, a national leader in connecting health care markets through comprehensive target-audience deployment services, published sit first edition of Emailology, an email glossary guidebook, and released it today to attendees at the sixth annual Digital Pharma East conference in Philadelphia.

Committed to grow with the industry, DMD will be updating Emailology annually. DMD invites the public to provide suggestions on how to improve existing definitions and to send new terms to emailology@dmdconnects.com. Contributing authors will be added to the author list in Emailology’s next edition, receive all published versions of Emailology, and be entered into a drawing for an Ipad II on April 1, 2012.

Rosemont, Ill., October 6, 2011—DMD, a national leader in connecting health care markets through comprehensive target-audience deployment services, today announced the appointment of Mark McMahon as senior director of client engagement. McMahon was one of five to receive a DMD executive appointment within the past 18 months, as part of the company’s commitment to engage marketing and brand management with consultative expertise for pharmaceutical manufacturers and communication agencies.
McMahon holds twenty-five years of health care industry experience working in sales, sales management, sales operations, brand management, training, and managed care at GlaxoSmithKline and Novartis.

“With his extensive knowledge, gained from working on major projects within leading pharmaceutical companies, I know Mark will guide our clients in delivering a strong, value proposition of an impressive, digital, email campaign,” said DMD President Roger Korman, Ph.D., a health care data management expert with more than three decades of experience in the field.