DMD Intelligence

DMD's President Roger Korman delivers top-rated presentation at ExL Digital Pharma East

DMD Connects

Rosemont, Ill., October 20, 2011— DMD President Roger Korman, Ph.D, delivered an email marketing presentation, entitled “Myths and Secrets of HCP Email – How You Can Overcome Them for Effective Audience Engagement,” at the Xel Digital Pharma East conference. More than 600 pharmaceutical brand managers and digital marketing experts attended the conference on October 17 to 20 at the Lowe’s Hotel in Philadelphia. Attendees rated Korman’s presentation as one of the top 10 of 60 presentations delivered during the four-day meeting.

In his presentation, Korman addressed eight myths related to email delivery, medical-legal review involvement during the creative process, and health care professional outreach techniques. He divided the responsibility for successful campaigns between the client and vendor, and he highlighted each party’s role.

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Topics: DMD News

DMD publishes email glossary guidebook for medical marketing industry

DMD Connects

Rosemont, Ill., October 18, 2011—DMD, a national leader in connecting health care markets through comprehensive target-audience deployment services, published sit first edition of Emailology, an email glossary guidebook, and released it today to attendees at the sixth annual Digital Pharma East conference in Philadelphia.

Committed to grow with the industry, DMD will be updating Emailology annually. DMD invites the public to provide suggestions on how to improve existing definitions and to send new terms to emailology@dmdconnects.com. Contributing authors will be added to the author list in Emailology’s next edition, receive all published versions of Emailology, and be entered into a drawing for an Ipad II on April 1, 2012.

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Topics: DMD News

DMD names Mark McMahon senior director of client engagement

DMD Connects

Rosemont, Ill., October 6, 2011—DMD, a national leader in connecting health care markets through comprehensive target-audience deployment services, today announced the appointment of Mark McMahon as senior director of client engagement. McMahon was one of five to receive a DMD executive appointment within the past 18 months, as part of the company’s commitment to engage marketing and brand management with consultative expertise for pharmaceutical manufacturers and communication agencies.
McMahon holds twenty-five years of health care industry experience working in sales, sales management, sales operations, brand management, training, and managed care at GlaxoSmithKline and Novartis.

“With his extensive knowledge, gained from working on major projects within leading pharmaceutical companies, I know Mark will guide our clients in delivering a strong, value proposition of an impressive, digital, email campaign,” said DMD President Roger Korman, Ph.D., a health care data management expert with more than three decades of experience in the field.

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Topics: DMD News

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About the Blog

DMD President Roger Korman and his management team publish weekly articles on digital communication and technology in healthcare.

Articles are published that cover website visitor identity, the value of authenticated healthcare professional databases for use in multichannel marketing to physicians and healthcare professionals. DMD clients in pharma, hospital and health systems, agencies, and physician marketing companies rely on DMD's email and AIMSM technologies to improve communication with healthcare professionals across marketing channels.