How do we know when our target audience is engaging with email? Traditional engagement KPIs tend to be variations of open and click rates (total open rate, unique open rate, click rate, click-to-open rate, etc.). But what is an HCP doing from the moment they open the email to the moment they click? This is where read rate comes into play.
The Lab Report from DMD for February delivers insight into:
- What read rate is and why it is of particular value to healthcare marketers
- The data DMD collects and analyzes on read rate
- How read rate can support email marketing strategy and objectives
- Trends that emerged in 2020 as a result of the COVID-19 pandemic