In 2017, many pharma marketers were introduced to audience identity technology, giving them access to data that identifies the individual HCPs visiting their medical websites. In 2018, audience identity technology will present even greater opportunities for improving pharma marketing ROI.
Our recent ebook takes a close look at what’s already working for more than 200 pharma brands and what lies ahead.
Read Pharma Planning Game Changers for 2018: Volume 2 and learn how to:
Audience identity technology helps you avoid typical digital marketing mistakes and streamline your website, email, and advertising campaigns.
Download the ebook now and be ready to get more from your marketing budget in 2018.