Email Subject Lines

You only have one chance to make a good first impression

Data-driven subject lines help your email stand out in the vast sea of a cluttered HCP inbox.

It's what some email marketers call the "make-or-break moment" in pharma marketing.

A good subject line is more than just pithy copy; if your subject line isn’t compelling enough to elicit opens, click-throughs can’t happen.

In this ebook, you'll find best practices on:

  • Character count by email service provider as well as mobile device
  • Front loading keywords in your subject line
  • Strategic use of preheaders to support your subject line and email messaging
  • A/B testing of alternate subject lines

Start making a strong first impression in your email campaigns by filling out the form.

Download Your Free eBook